Ahrefs vs SEMrush Statistics – Which is Better? (2025)

Introduction

Ahrefs vs SEMrush Statistics: Ahrefs achieved USD 149.1 million in revenue in 2024 and held 22.94% market share in the SEO and SEM category as of March 2025. SEMrush reported full-year 2024 revenue of USD 376.8 million and an ARR of USD 411.6 million as of December 2024, reflecting year-over-year growth of 22%. As of Q4 2024, SEMrush had 1,166,000 active users and 117,000 paying customers.

As of March 2025, Ahrefs’ user base consisted of 40.99% startups with 0–9 employees and 24.60% companies with 20–49 employees. This comparison highlights the relative scale and market presence of both tools, providing a data-driven foundation for assessing their value.

Editor’s Choice

• According to a study by GetLatka, in 2024, Ahrefs’ annual revenue was approximately USD 149.1 million, while SEMrush’s revenue reached USD 330 million.
• As of December 31, 2024, SEMrush’s total paying customer base was 117,000.
• By 2025, Ahrefs is expected to generate over USD 100 million annually from its paid plans, with more than 50,000 users subscribing to its tools.
• The Mobidea Academy report mentioned that Ahrefs’ standard subscriptions are USD 199 per month, while the equivalent Semrush Pro account costs USD 119.
• As per mycodlesswebsite.com, in March 2025, Ahrefs has indexed approximately 267.6 million domains, while SEMrush has 808 million domain profiles.
• Ahrefs offers data from 243 countries, while SEMrush offers data from over 120 countries, as of 2025.
• Based on SimilarWeb analyses, in April 2025, ahrefs.com received approximately 10.4 million visits, while semrush.com accounted for 9.6 million visits.
• At the same time, the top traffic sources for ahrefs.com and semrush.com were direct searches, with 62.73% and 61.39%, respectively.
• DemandSage reports that both platforms have their largest keyword databases in the United States, Semrush with (3.3 billion) and Ahrefs (approximately 2.2 billion).

About Ahrefs and SEMrush

Ahrefs and SEMrush Comparison

By Revenue

(Reference: getlatka.com)

• The above graph shows that Ahrefs’ annual revenue was approximately USD 149.1 million, with a yearly growth rate of 49.09%, up from USD 100 million in 2023.
• In 2024, Ahrefs’ total team size was 171 employees, comprising 25 engineers and 19 marketers.
• According to Inblog reports, 44% of Fortune 500 companies in the United States utilise Ahrefs.
• By 2025, Ahrefs is expected to generate over USD 100 million annually from its paid plans, with more than 50,000 users subscribing to its tools.
• It scans more than 8 billion pages daily, ranking as the second among the most active web crawlers after Google.
• Ahrefs owns large data centres with over 3,600 servers running its operations.
• The company gives 90% of its ad earnings back to content creators.
• Its keyword database has grown to approximately 29 billion keywords, representing a 38% increase from the previous year.
• Many of its tools rank high on Google, driving about 50% of total traffic to Ahrefs’ website.

(Reference: getlatka.com)

• In 2024, SEMrush’s revenue reached USD 330 million, up from USD 254 million in 2022.
• At the same time, the total funding valuation reached USD 40 million.
• SEMrush has 1,500 employees, including 136 quota-based sales reps, 184 engineers, just 2 in marketing, and serves around 67,000 paying customers worldwide.
• As of December 31, 2024, SEMrush’s total paying customer base was 117,000.
• Meanwhile, investors.semrush.com further stated that SEMrush’s overall revenue for 2024 was USD 376.8 million, representing a 22% year-over-year increase.
• Semrush reached an annual recurring revenue (ARR) of USD 411.6 million in 2024, up by 22% from last year.
• In the Q4 of 2024, they also generated USD 11.9 million in cash from their business operations.
• In Q1 2025, the estimated revenue range is between USD 103.9 million and USD 104.7 million.

By Usage

• A report published by My Codeless Website states that in March 2025, Ahrefs has indexed approximately 267.6 million domains, representing a 24.87% increase from 2024.
• As of May 2025, Ahrefs has indexed approximately 456.5 billion pages, representing a 12.94% increase from the beginning of 2025.
• Moreover, the total number of indexed keywords in 2025 has reached around 28.7 billion, up by 37.98% from last year.
• In contrast, Ahrefs updates metrics for approximately 300 million pages daily.
• According to DemandSage reports, in 2025, SEMrush’s total keyword database is expected to grow up to 26.5 billion, an increase from 26.3 billion in 2024.
• Semrush offers users over 55 tools that cover various aspects of digital marketing.
• Exploding topics further depict that Semrush’s backlink database contains approximately 43 trillion links, surpassing Ahrefs’ 35 trillion.
• Meanwhile, it currently has approximately 808 million domain profiles.

By Pricing

• The Mobidea Academy report mentioned that Ahrefs’ standard subscriptions are USD 199 per month, while the equivalent Semrush Pro account costs USD 119.

Furthermore, other pricing data for both tools are detailed below

By Website Traffic

#1. Ahrefs

(Source: similarweb.com)

• The above graph indicates that in April 2025, the total number of visits to com was approximately 10.4 million, a 15.08% decrease from the previous month.
• The website’s bounce rate was 36.22% in the same period.
• Meanwhile, the average number of pages per visit was 5 minutes and 45 seconds, and the average visit duration was 00:06:32.
• The website’s global ranking is #4,584.
• In the United States, it ranked #4,691, and in its category, it ranked #54.

#2. SEMrush

(Source: similarweb.com)

• As of April 2025, the total number of visits to com was 9.6 million, a 7.56% decrease from the previous year, with a bounce rate of 36.83%.
• The website’s average number of pages per visit (00:05:57) and the average visit duration (16 minutes and 02 seconds).
• Similarly, the website’s global ranking is #4,564.
• In the United States, it ranked #4,857, and in its category, it ranked #10.

By Country 

#1. Ahrefs

(Reference: similarweb.com)

• The United States of America accounted for the highest Ahrefs website share of 21.5% in April 2025, a decrease of 13.11% from the previous month.
• The following are the top five countries by website traffic share: India: 13.97% (-10.03%), Pakistan: 6.73% (-10.81%), United Kingdom: 6.11% (-14.45%), Japan: 3.4% (-8.38%)
• The rest of the countries captured a share of 48.3% of ahrefs.com web traffic during the same period.

#2. Semrush

(Reference: similarweb.com)

• The above graph shows that the top three countries’ website traffic, as captured by SEMrush, were the United States (18.72%; -1.64%), India (14.32%; +2.13%), and the United Kingdom (5.43%; -3.09%).
• The website traffic of the next two countries in the same period is as follows: France: 4.71% (+2.17%), and Spain: 3.55% (-22.96%)
• Moreover, the traffic share of other countries on semrush.com secured 53.26%.

By User Demographics

#1. Ahrefs

(Reference: similarweb.com)

• As of April 2025, the total number of Ahrefs website users aged 25 to 34 years accounted for the highest share, at 25.9%, followed by those aged 35 to 44 years at 18.16%.
• Furthermore, the age distribution of other users is as follows: 18-24 years (17.44%), 45-54 years (14.14%), 55-64 years (13.09%), and 65 years and older (11.27%).
• As of April 2025, based on gender, approximately 62.09% of Ahrefs users were male, and 37.91% were female.

#2. SEMrush

(Reference: similarweb.com)

• The highest share of SEMrush website users was captured by those aged 25 to 34 years, at 27.06%, in the same duration.
• The age distribution of other users is as follows: 35-44 years (20.05%), 18-24 years (16.07%), 45-54 years (14.73%), 55-64 years (12.51%), and 65 years and older (9.57%).
• Male and female users share secured at 62.34% and 37.66%, respectively.

By Marketing Channels Distribution

• According to Similarweb reports, in April 2025, the top traffic sources for ahref.com and semrush.com were direct searches, with 62.73% and 61.39%, respectively.

Furthermore, other traffic sources of both platforms’ websites are mentioned in the table below:

By Social Media (As of April 2025)

Comparison Based on Toolkit Offerings for Backlinks

Ahrefs vs SEMrush Statistics by Site Audit Tools

By Tools for Tracking Position Changes in Google

Conclusion

After completing the article on Ahrefs vs SEMrush Statistics – Which is Better?, it’s quite difficult to choose a better option in general, as both have several unique features.

Ahrefs is well-suited for SEO professionals who want a deep insight into content strategy, link building, and competitor research. On the other hand, Semrush covers SEO, PPC, content marketing, social media, and even local SEO, making it an ideal choice for agencies and businesses seeking a comprehensive marketing toolkit.

The ultimate decision is yours, as choosing a better SEO tool depends on your specific use case, budget, and preferred workflow. All elaborated analyses will remain beneficial for you to choose a better option. Let us know your review!