Airbnb Statistics By Gender, Revenue, Website Traffic and Popularity

Introduction

Airbnb Statistics: Airbnb, a global online marketplace for lodging, has fundamentally transformed the hospitality industry. Founded in 2008, the platform connects travelers with homeowners willing to rent out their properties, offering a unique and often more affordable alternative to traditional hotels. Airbnb’s success can be attributed to its innovative business model, its ability to cater to diverse traveler preferences, and its positive impact on local economies.

One of the key factors contributing to Airbnb’s popularity is its ability to provide a more personalized and authentic travel experience. Unlike hotels, Airbnb listings often offer unique accommodations, such as apartments, houses, and even castles, allowing travelers to immerse themselves in the local culture. Let’s understand its performance in today’s market through well-researched Airbnb Statistics.

Editor’s Choice

• Airbnb Statistics show that, in 2023, more than 8.4 million visitors booked their stays with the platform in more than 2,600 properties in various cities, villages, and towns.
• 9% of guests said they get 7 hours more sleep in Airbnb accommodations than 53.8% in motels or hotels or 65.8% at home.
• As of 2024, the most common type of room listing in New York City, US, was entire homes or apartments, with 21,062 listings. Furthermore, a large number of private rooms contributed 17,931.
• Nearly 50% of the Airbnb-listed property hosts were identified as women, while the remaining belonged to other categories.
• Aspen, CO, Malibu, CA, and Oak Island, NC are the top 3 leading cities with the highest average daily rate.
• Los Angeles has the highest number of Airbnb listings compared to other parts of the US, contributing 45,595 as of 2024.
• North America is Airbnb’s largest market in terms of gross booking value. In 2023, 47.7% of the revenue was generated in North America, resulting in US $34.94 billion.
• Considering brand awareness, Airbnb is the second most popular vacation rental brand in the US, with 48.81% of US consumers being aware of it.
• The majority of the Airbnb properties in NYC are suitable for long-term rentals, with 35,194 listed properties. On the other hand, very few, only 4,525 properties, are for short-term rentals.
• Airbnb Statistics 2024 reveals that the online hotel/ accommodation booking platform is the eighth largest US internet company by market capitalization, contributing US $99.03 billion.

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General Airbnb Statistics

• Airbnb Statistics show that, in 2023, more than 8.4 million visitors booked their stays with the platform in more than 2,600 properties in various cities, villages, and towns.
• 34% of Airbnb hosts have a Superhost status.
• Around 40% of Airbnb superhosts are women, while 29% are men.
• According to Airbnb statistics, the worldwide Airbnb occupancy rate is 48%.
• 9% of guests said they get 7 hours more sleep in Airbnb accommodations than 53.8% in motels or hotels or 65.8% at home.
• One out of four listings have three plus bedrooms.

Gender Distribution Of Airbnb Hosts 2023

(Reference: statista.com)

Nearly 50% of the Airbnb-listed property hosts were identified as women, while the remaining belonged to other categories. Airbnb Statistics show that renting accommodation is a great income source for women.

Average Airbnb Daily Rate By City/State 2023

According to hospitable.com, the following list shows the top US cities with the highest average daily rate. Based on  Airbnb Statistics, Aspen, CO, Malibu, CA, and Oak Island, NC are the top 3 leading cities with the highest average daily rate. In addition, the same report reveals the 12-month average monthly revenue and 12-month average occupancy rate in 2023.

Average Monthly Revenue

Number of Airbnb Listings in The US

(Reference: statista.com)

Airbnb Statistics show that Los Angeles has the highest number of Airbnb listings compared to other parts of the US, contributing 45,595 as of 2024. New York City, ranked second, has 39,719 properties listed, followed by Austin with 15,419 listings. On the other hand, Columbus has only 2,668 properties listed.

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Airbnb Statistics By Gross Booking Value By Region

(Reference: backlinko.com)

North America is Airbnb’s largest market in terms of gross booking value. In 2023, 47.7% of the revenue was generated in North America, resulting in US$34.94 billion. Europe, the Middle East, and Africa are recorded as the second largest markets, with 35.82%, followed by Latin America and Asia Pacific.

Airbnb.com Website Traffic By Country

(Reference: semrush.com)

Airbnb Statistics show that, over the last six months of 2024, the United States generated the highest traffic on airbnb.com. Overall, users preferred to access it from the desktop rather than mobile devices. On the other hand, Germany’s, Malaysia’s, and Israel’s website traffic was generated from mobile devices. The total website traffic by devices was reported to be highest from desktop, representing 54.77%, while mobile at 45.23%.

Hotel/Private Accommodation Online Bookings By Brand In The US

(Reference: statista.com)

As of 2024, Airbnb is the second most preferred online accommodation booking brand among US consumers, as voted by 33% of the users. Booking.com took the leading spot with 38% of the votes. Hotels.com and Expedia are also among the top choices for US consumers in 2024.

Market Capitalization Of The Largest US Internet Companies

(Reference: statista.com)

Airbnb Statistics 2024 reveals that the online hotel/ accommodation booking platform is the eighth largest US internet company by market capitalization, contributing US$99.03 billion. However, it has a long way to go to capture its competitive advantage, as Amazon, Alphabet, and Meta Platforms have already crossed the US$1,000 billion mark.

Average Nights Per Airbnb Booking

(Reference: backlinko.com)

The average booking per night is the most common in Europe, the Middle East, the African region, and Latin America, at 3.9 nights. The highest is observed in North America, at 4.1 nights.

Leading Vacation Rentals Brand By Brand Awareness In The US

(Reference: statista.com)

Considering brand awareness, Airbnb is the second most popular vacation rental brand in the US, with 48.81% of awareness among US consumers. Expedia topped the list with a score of more than 50%. On the other hand, Zeus and Agoda have comparatively the lowest brand awareness.

Most Visited Travel And Tourism Websites Worldwide

(Reference: statista.com)

As of September 2024, Airbnb.com is the fifth most visited travel and tourism website worldwide, with 96.1 million visits. However, booking.com, tripadvisor.com, americanexpress.com, and wetter.com are leaders in the same category.

Leading Concerns with Airbnb

73.70% of Airbnb consumers experience problems with cancellations or refunds. 72.60% said booked accommodation often comes with noisy surroundings, and 71.88% of guests said the descriptions or photos uploaded as a listing are misleading.

Number Of Airbnb Listings In New York City By Room Type

(Reference: statista.com)

As of 2024, the most common type of room listing in New York City, US, was entire homes or apartments, with 21,062 listings. Furthermore, a large number of private rooms contributed 17,931. Airbnb Statistics show that there are a total of 39,719 listings, including shared rooms, hotels, private rooms, and apartments.

Number Of Short-Term And Long-Term Airbnb Listings In NYC

(Reference: statista.com)

The majority of the Airbnb properties in NYC are suitable for long-term rentals, with 35,194 listed properties. On the other hand, very few, only 4,525 properties, are for short-term rentals.

Countries With The Highest Number Of Superhosts

(Reference: photoaid.com)

Puerto Rico has the largest number of Superhots in listed Airbnb properties, contributing 41%. The United States ranked second with 34%. Korea, the United Kingdom, and Canada are also among the leading countries with the largest number of Airbnb Superhosts.

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Most Wish-Listed Airbnb Listings

• Balian Treehouse W Beautiful Pool, Bali, Indonesia
• Luxurious, Lovely View, Riva, Italy
• 180° View, Private Pool Vila, Bali, Indonesia
• Hector Cave House, Santorini, Greece
• Secluded Intown Treehouse, Atlanta, GA, USA
• I Sette Coni –  Trullo Edera, Ostuni, Italy
• Mica- Panoramic View Close to Quebec City, Quebec City, Canada
• Underground Hygge, Orondo, WA, USA
• Cob Cottage, Mayne Island, British Columbia, Canada
• Private Pool House with Amazing Views! Los Angeles, CA, USA

Top 10 Airbnb Cities In The US With The Highest Airbnb Accommodation Revenue

• Kissimmee, Florida – $2,607
• Cleveland, Ohi –  $2,543
• Lake Arrowhead, California – $2,514
• Canyon Lake, Texas – $2,421
• Las Vegas, Nevada – $2,400
• Philadelphia, Pennsylvania – $2,400
• Big Bear Lake, California – $2,291
• South Salt Lake, Utah – $2,203
• Baltimore, Marland – $2,124
• Springfield, Missouri – $2,010

Top 25 Countries With Most Airbnb Listing 2024

• US – 1.2 million
• France – 1 million
• Italy – 900,000
• Spain – 800,000
• United Kingdon – 700,000
• Australia – 500,000
• Mexico – 400,000
• Canada – 350,000
• Brazil – 330,000
• Germany – 310,000
• Japan – 300,000
• Portugal – 280,000
• Greece – 270,000
• Netherlands – 260,000
• Thailand – 250,000
• Indonesia – 240,000
• Croatia – 230,000
• New Zealand – 220,000
• Argentina – 210,000
• South Korea – 200,000
• Turkey – 190,000
• India – 180,000
• Malaysia – 170,000
• Switzerland -160,000
• Ireland – 150,000

Airbnb Market Standing Analysis

Airbnb is a leading online marketplace for lodging, offering short-term rentals, vacation homes, and unique accommodations across 220 countries. In 2023, Airbnb had over 150 million users worldwide, with around 7 million listings. It controlled 25% of the global online accommodation booking market. The company generated $8.3 billion in revenue in 2023, marking a growth of 22% compared to the previous year. By 2024, Airbnb is expected to maintain its dominant position with a projected revenue increase of $9.5 billion, capturing an even larger market share as the demand for flexible, short-term rentals continues to rise.

Reasons Behind Airbnb’s Popularity

• Flexibility and Variety: Airbnb offers a wide range of accommodations, from luxury homes to affordable rooms, giving travelers options that suit different budgets and preferences.
•   Unique Experiences: Unlike traditional hotels, Airbnb allows guests to stay in local homes, villas, and even unconventional locations like treehouses and castles, attracting tourists seeking immersive experiences.
• Cost-Effective: For large groups or long stays, Airbnb often offers cheaper alternatives to hotels, which makes it a preferred choice for families and budget-conscious travelers.
• User-Friendly Platform: The intuitive interface, advanced search filters, and seamless booking process improve the user experience and drive customer loyalty.
• Trusted Brand: Airbnb has established a trustworthy reputation with secure payment options, verified hosts, and a comprehensive review system that builds user confidence.

New Launches for Airbnb In 2024

Airbnb is expanding its services with a focus on offering more than just stays. In 2024, the company launched “Airbnb Experiences 2.0”, a revamped version of its experience booking service, which allows travelers to book unique activities hosted by locals. This update includes virtual experiences catering to users who cannot travel but still want to engage with cultures worldwide.

Additionally, Airbnb has entered the “Business Stays” segment, catering to corporate travelers with tailored accommodations that include high-speed internet, workspaces, and flexible booking policies.

 Business Strategies for 2024

• Geographic Expansion: Airbnb aims to deepen its presence in emerging markets, particularly in Southeast Asia and Latin America, where demand for short-term rentals is on the rise. By 2024, these regions are projected to contribute to 18% of the company’s overall revenue.
• Sustainability Initiatives: As part of its sustainability strategy, Airbnb is pushing for eco-friendly stays. This includes partnerships with hosts to reduce the carbon footprint by using green energy and sustainable practices, aligning with the increasing consumer demand for environmentally friendly options.
• Enhanced Technology: Airbnb is investing in artificial intelligence to improve its customer service and host support. This includes AI-driven personalized recommendations and faster issue resolution for both guests and hosts.
• Focus on Safety and Trust: In 2024, Airbnb introduced new verification protocols to maintain consumer trust. These include enhanced identity checks for both hosts and guests, ensuring that all listings are safe and reliable, which is essential as the company expands globally.
• Marketing and Partnerships: Airbnb has ramped up its marketing efforts, focusing on influencer partnerships and collaborations with local tourism boards to promote less-traveled destinations. This strategy is expected to increase bookings by 15% in 2024, especially in off-peak seasons.

Conclusion

Airbnb continues to solidify its market leadership in 2023 and 2024 by leveraging flexibility, cost-effectiveness, and unique accommodations. With new services such as Airbnb Experiences 2.0 and its expansion into business stays, the company is diversifying its offerings to meet changing consumer demands. Strategic investments in technology, safety, and sustainability will ensure that Airbnb remains the top choice for travelers globally, with a projected revenue growth of over 14% in 2024.