AirPods Statistics By Users, Customer Satisfaction, Vendors, Demographics and Facts

Introduction

AirPods Statistics: AirPods have become one of the most popular wireless earbuds in the world. Since its launch in 2016, they have changed how people listen to music, take calls, and use voice assistants. Apple continues to improve them with better sound, longer battery life, and advanced features like noise cancellation. Their sales keep growing every year, making them a huge success. Many people prefer AirPods because they are easy to use, lightweight, and connect quickly to Apple devices.

In this article, we will look at important statistics about AirPods, including sales numbers, market trends, and user preferences. These facts will help us understand why AirPods are so popular and how they continue to lead the wireless earbud market.

Editor’s Choice

• In 2023, AirPods generated approximately USD 18 billion in revenue, surpassing companies like Spotify (USD 14 billion) and Nintendo (USD 12 billion).
• Analysts predict that by 2024, AirPod sales could reach USD 22 billion, which is 14% higher than previously expected.
• As of 2023, AirPods held 34.4% of the U.S. wireless earbud market and 19% globally, leading the true wireless sound (TWS) segment.
• By the end of 2024, Apple had sold over 75 million units of AirPods, with more than 100 million active users worldwide.
• The average price of AirPods might increase to about USD 200, with the most expensive model costing USD 249.
• A survey found that 62% of young people in the US between 18 to 24 years old own AirPods.
• By the end of 2023, Apple had sold over 150 million units of AirPods and had more than 100 million active users worldwide.
• AirPods sales could see an annual growth of 12% over the next five years.
• By 2030, 60% of iPhone users could also have AirPods.
• The total revenue from AirPods from the first to the third quarter of 2023 was around USD 9.6 billion.
• Approximately 98% of AirPods users expressed satisfaction with the product.
• About 100 million people globally are currently using AirPods.
• In the United States, AirPods have secured the largest market share in the headphones segment, holding 34.4%.
• AirPods account for about 5-7% of Apple’s total revenue.
• AirPods are the top choice worldwide among hearable brands, with a market share of 19%.
• Nearly 95% of iPhone owners use AirPods regularly.
• AirPods are popular among 62% of Generation Z consumers in the United States.

Facts About AirPods

(Source: google.com)

• As of 2024, the globally most preferred hearable brand is Apple’s AirPod, which is the highest, with a share of 19%.
• Furthermore, other hearable brands shares are Sony (17%), Samsung (16%), BOSE (10%), Sennheiser (5%), LG (4%), and Jabra (2%).
• Key drivers shared by Apple AirPods are comfort and fit (68%), ease of use (56%), portability (44%), and brand (39%).
• AirPods include two microphones, one facing outward at ear level and another at the bottom of the stem.
• The AirPods’ model numbers by generation are 1^st Gen (A1523 and A 1722), 2^nd Gen (A2032 and A2031), and 3^rd Gen (A2565 and A2564).
• By the end of 2030, the attachment rate of AirPods is supposed to reach 60%.
• The best earbud suggested by Apple users is the AirPods Pro 2^nd

General AirPods Statistics

• After the introduction of the first generation AirPod, approximately 75% of headphone users have purchased an AirPod.
• By the end of 2023, Apple’s AirPods and Watch sales have declined by 11% from last year’s resulting USD 11.95 billion sales revenue.
• AirPods sales could see an annual growth of 12% over the next five years.
• The total revenue from AirPods from the first to the third quarter of 2023 was around USD 9.6 billion.
• By 2030, AirPods are expected to generate USD 45 billion in revenue, potentially surpassing iPad sales.
• In the same duration, almost 60% of iPhone users could also have AirPods.

(Reference: statista.com)

• According to statistics, the market for Apple’s AirPods had the highest share, at 29%, in the first quarter of 2023.
• Meanwhile, the market share has decreased to 21% by the end of the 3^rd quarter of 2023.

(Source: mordorintelligence.com)

• According to a report published by Mordor Intelligence, the expected market size of global Earbuds will be USD 273.54 million and USD 937.67 million by 2029 end.
• Apple, Inc. is the leading earbuds market leader, whereas others are Samsung Electronics Co., ltd., Xiomi, Boat, and BBK Electronics.

(Reference: zdnet.com)

• On Amazon black Friday, total sales of AirPods and AirPods Pro were 10K and 10K, respectively.
• The USB-C 2nd-gen AirPod Pro was launched in September 2023, and Apple Inc. is supposed to launch the 3rd-gen AirPods Pro by the end of 2025.

AirPods Statistics by Users

(Reference: medium.com)

• In 2023, nearly 95% of iPhone owners are the most active AirPod users.
• More than 43% of AirPod users are using 1^st generation AirPods.
• Furthermore, other users’ shares are followed by 38% (2^nd generation) and AirPods Pro (19%).

AirPods Statistics by Demographics

(Source: medium.com)

• According to a report published by Medium, young people are the dominant users of AirPods.
• 60% and 34% of users are aged from 18 years to 25 years and 26 years to 35 years, respectively.
• On the other hand, 26 to 35-year-old AirPods users have a market share of 34%.
• The top users of Air Pods are full-time college students (75%) and graduate students (50%).
• In the United States, 62% of Gen Z consumers aged 18 to 24 and 47% of users aged 18 to 85 owned AirPods in 2024.

AirPods Statistics by Usage Time

(Source: medium.com)

• According to AirPods Statistics, most users use them in the morning, with 60% share.
• Other AirPods time usage shares are followed by early afternoon (50%), late afternoon (59%), evening (51%), and late night (15%).
• The majority of users use their AirPods 2 to 3 times daily and spend nearly 1 to 4 hours per day.

(Source: shortpixel.ai)

• AirPods’ frequency of usage multiple times per day is 4.75 average battery hours per charge.
• Furthermore, other frequency of use statistics by average battery hours per charge are once per day (4.3), multiple times per week (4.9), once per week (4.7), and less than weekly (5.25).

AirPods Statistics by Activity

(Source: medium.com)

• Most users use their AirPods for working or studying purposes, with 70% of the share.
• Furthermore, other activity shares of AirPods are followed by exercising (69%), walking (60%), phone calls (28%), driving (8%), reading (7%), and sleeping (6%).
• The activities shared are cooking, listening to music, and cleaning (1% each).

AirPods Statistics By Battery Life

• According to a report published by Headphones Addict, the average battery life span of AirPods 1 is under 3.3 hours, and the official battery life is 5 hours.
• Furthermore, other models’ average and official battery life are AirPods 2 (under 4.3 hrs and 5 hrs), AirPods 3 (under 6 hrs and 6 hrs), AirPods Pro 1 (under 4.5 hrs and 4.5 hrs), and AirPods Pro 2 (under 5.6 hrs and 6 hrs,) respectively.
• Meanwhile, average battery hours per charge statistics by AirPods age are followed by 5 hours (over 6 years old), 2 hours (over 5 years old), 2.2 hours (over 4 years old), 3.2 hours (over 3 years old), 4 hours (over 2 years old), 4.3 hours (over 1-year-old), and 5.32 hours (under 1 year old).

AirPods Statistics By Customer Satisfaction

(Reference: marketsplash.com)

• According to a report published by Market Splash, 98% of AirPods users felt satisfied as it takes less time to get charged.
• Other reasons for AirPods users’ customer satisfaction are the design of the AirPods Case (97%), Bluetooth pairing process with iPhone (97%), battery life (95%), comfort (95%), and security fit in ears (93%).

AirPods Statistics By Vendors

(Reference: marketsplash.com)

• According to Statista, Apple’s headphones secured the highest position on the planet in the United States of America, with a market share of 34.4%.
• Other headphone market shares are followed by Beats (15.3%), Bose (12.5%), Samsung (12.2%), and other companies (25.6%).

Top Deals on AirPods in January 2024

• Recently, the most affordable AirPods are the 2nd generation model, now priced at USD 89.99.
• The 3rd generation AirPods cost USD 164.
• For those with MagSafe charging, the 3rd-generation AirPods are USD 174.
• The latest AirPods Pro 2nd generation with a USB-C charging case are available for USD 239.99.
• Another version of the AirPods Pro 2nd generation has dropped in price to USD 189.
• The highest-priced model, the AirPods Max, is being sold for USD 529.99.
• Best AirPods deals are Apple AirtPods (2^nd Gen) = $89.99, Apple AirPods (3^rd) = $164, Apple AirPods (3^rd gen with MagSafe charging case) = $174, Apple AirPods Pro (2^nd Gen) with USB-C = $239.99, Apple AirPods Pro (2^nd Gen) = $189, and Apple AirPods Max = $529.99.

AirPod Sales Statistics

(Source: bbhub.io)

• According to Bloomberg Intelligence, by 2024, sales of AirPods could soar 14% above consensus.
• In the financial year 2023, AirPods unit shipments were 99,888, with a growth rate of 0.2%, and in 2024, it is expected to be 119,491 (19.6%).
• AirPods attach rate in 2023 was 42%, and by 2024, it will be 43.5%
• Furthermore, total revenue earnings in 2023 were USD 18,411 million, with a growth rate of 2.1%, and by 2024, it will be USD 22,019 million (19.6%).
• As of 2023, the average selling price turned out to be $184.32 with a 1.9% growth rate and is expected to reach $184.28 by 2024.

AirPods Statistics By Audio Latency

(Source: stephencoyle.net)

• According to AirPods Statistics, AirPods 1 has accounted for the highest audio latency of 296 ms, and AirPods 2, resulting in 153 ms.
• On the other hand, the average latency of second-generation AirPods Pro is 167 ms, which is better than AirPods Pro 2’s average latency of 126 ms.

AirPods Website Traffic By Country

(Source: similarweb.com)

• As of January 2024, the United States of America has accounted for the highest total traffic share of 16.45% on cairpods.com; it recorded an increase of 31.76% in total website visitors.
• Other countries that recorded total traffic were Vietnam (8.88%), Spain (8.27%), New Zealand = 7.13% (+15.02% website visitors share), and Puerto Rico (6.51%).
• Meanwhile, the rest of the countries collectively made a total website traffic on cairpods.com of 52.75% share.

Specification of Apple AirPods By Generation

• AirPods 1^st Gen: size (40.5*16.5*18mm), weight (4 gm), case size (44.3*21.3*53.5 mm), fit type (open), Bluetooth (SBC, AAC; Bluetooth 4.2), touch control (yes), connector (lightning), battery life (3.5 hrs), chipset (W1), and original price (USD 133).
• AirPods 2^nd Gen: size (40.5*16.5*18mm), weight (4 gm), case size (44.3*21.3*53.5 mm), fit type (open), Bluetooth (SBC, AAC; Bluetooth 5.0), wireless charging case, touch control (yes), connector (lightning), battery life (4.2 hrs), chipset (H1), and original price (USD 159, and USD 199).
• AirPods 3^rd Gen: size (30.8*18.3*19.2 mm), weight (4.3 gm), case size (46.4*21.4*54.4 mm), IP certification (IPX4), fit type (open), Bluetooth (SBC, AAC; Bluetooth 5.0), wireless charging case and compatible with Qi and MagSafe, touch control (yes with forced sensor), connector (lightning), battery life (6.4 hrs), chipset (H1), and original price ($179).
• AirPods Pro 1^st Gen: size (30.9*21.8*24 mm), weight (5.3 gm), case size (45.2*60.6*21.7 mm), IP certification (IPX4), fit type (sealed with 3 ear tip sizes), Bluetooth (SBC, AAC; Bluetooth 5.3), wireless charging case and compatible with Qi, MagSafe, and Apple Watch chargers, touch control (yes with forced sensor and swipes), connector (lightning), battery life (5.1 hrs), chipset (H2), and original price ($249).
• AirPods Pro 2^nd Gen: size (30.9*21.8*24 mm), weight (5.3 gm), case size (45.2*60.6*21.7 mm), IP certification (IPX4), fit type (sealed with 4 ear tip sizes), Bluetooth (SBC, AAC; Bluetooth 5.3), wireless charging case which is compatible with Qi, MagSafe, and Apple Watch chargers, touch control (yes with forced sensor and swipes), connector (USB-C), battery life (5.7 hrs), chipset (H2), and original price ($249).

Conclusion

AirPods are the best earbuds in the global market because they offer impressive sound quality, a balanced audio profile, perfect bass, and clear highs. The market is also improving with each passing year, and analysts have estimated that AirPods make up around 60% of the global wireless headphone market.

All of the above statistical analyses will help you better understand the market and purchase the best AirPods of your choice.