Baidu Statistics By Stock, Market Growth And Demographics

Introduction

Baidu Statistics: Baidu Inc. is a company that provides search services and artificial intelligence (AI) in Chinese. It offers a search engine that includes web search, video search, image search, news, a web dictionary, trending searches, and a search index, along with an open platform. Baidu also provides online marketing and advertising services. In addition, the company offers services like P4P, Marketing Cloud Platform, and AI Cloud. These products and services help users find information and assist businesses in reaching potential customers.

Baidu sells its products through a direct sales team and third-party distributors. The company is based in Beijing, China. We shall shed more light on Baidu Statistics through this article.

Editor’s Choice

• Baidu and Google are two big names in search engines, both making it easy for users to find information.
• Baidu is designed for Chinese speakers, while Google is set up for English users.
• Baidu works best in China and understands Chinese words the most. You can’t use Google Ads on Baidu because each platform has its own ad system.
• Both Baidu and Google show ads differently, but Baidu Ads lets you provide more details about your product than Google Ads.
• The name “Baidu” comes from a poem called “The Green Jade Table in the Lantern Festival” by Xin Qiji.
• The poem talks about searching for dreams in a chaotic world. The name “Baidu” means “hundreds of times,” reflecting constant searching.
• Baidu is made up of two Chinese characters. The first part sounds like “bai,” and the second can sound like “do” or “to.” It’s a mix of “d” and “t” sounds.
• Robin Li, the founder of Baidu, came from a modest background. After studying computer science, he moved back to China and started Baidu in 2000 with his friend Eric Wu.

Baidu Segments – iQIYI and Baidu Core

Baidu Core is the main part of Baidu’s business and includes several important areas:

(Source: marketingtochina.com)

1. New AI Businesses: These are Baidu Cloud, Apollo (self-driving tech), and DuerOS (an AI system for devices).
2. Search and Feed Partners: Baidu works with partners like Baidu Union, Baijiahao (BJH), and others to improve their search and feed services.
3. Products and Services for Customers: This includes both paid services (P4P) and free services.

• Baidu App: The Baidu App lets users watch short videos, use smart mini-programs, see personalized feeds, enjoy better voice input, convert text to speech, and search using augmented reality, all designed to enhance the mobile experience.
• Baidu Search: Baidu Search offers services like extra text input options, visual search, and augmented reality search. It also includes AI-powered voice search, which uses speech recognition to improve searching.
• Baidu Feed: A feature within the Baidu App, Baidu Feed creates a personalized timeline based on what users are interested in and their demographics.
• Haokan: Haokan is a short video app that features both user-created and professionally made content. It allows users to upload, view, search, rate, share, save, comment, and follow videos, working with other platform networks.
• Quanmin: Quanmin is an app for creating and sharing very short videos (under a minute), such as dance, comedy, lip-syncing, acting, and live videos, often with added special effects like filters and stickers.
• Baidu Post Bar: Baidu Post Bar is a social platform that helps users form online communities around shared interests. It’s well-known for connecting fans of celebrities, gamers, and online readers with discussions focused on cultural trends and other topics.
• Baidu Maps: Baidu Maps provides navigation, location details, intelligent routing, voice assistance, and multiple route options. It helps users with travel timings, available routes, and estimated costs.
• Baidu Encyclopaedia: Baidu Encyclopaedia has features like a digital museum, quality content columns, and information on intangible cultural heritage.

These products and services help Baidu maintain its leadership in the tech world, both in China and internationally.

General Baidu Statistics

• Baidu received $1.2 million in funding to start. Later, they secured another $10 million from other investors. This helped them launch Baidu in Beijing.
• Baidu was originally meant to be a search service for other Chinese websites. However, after facing challenges, they turned it into an independent search engine.
• Baidu Statistics stated that Baidu went public in 2005 with shares priced at $27.
• In February 2021, Baidu’s share price reached a high of $339.91, though it later dropped. Currently, the average share price is around HKD 157.
• Before the AI cameras, Baidu introduced Melody, a chatbot that lets patients share health information with doctors more easily.
• To rank well on Baidu, websites need to be in simplified Chinese and hosted in China. Baidu prioritizes Chinese-written sites.
• Baidu ranks websites based on their home pages.
• To improve rankings, focus on making your homepage strong with good content and direct links.

(Source: statista.com)

• Baidu is the 5th most popular website in the world, ahead of Facebook and Wikipedia.
• Baidu’s search results feature lots of ads, as users in China tend to trust companies that can afford to pay for ads.
• Baidu Statistics stated that nearly 9% of internet users in China use Baidu. However, Sogou, the second-largest search engine, is gaining market share.
• Over 7.6 million websites use Baidu Analytics to track and analyze data.
• Baidu was the first Chinese company to join the Partnership on AI with major companies like Amazon and Google. However, they left the group in 2020 due to high costs and financial pressure.
• Websites with a .cn domain are given priority in Baidu’s search results. To create a Chinese website, you need to register your company in China.
• When Google considered returning to China in 2018, Baidu warned that it would face tough competition. Google eventually abandoned its plan to create a censored Chinese search engine.
• Baidu provides more than search services. It offers news, maps, antivirus products, and even AI and health technology.
• Baidu is a major player in autonomous driving. It works with companies like Ford and Honda to develop self-driving cars and has been testing robotaxis in Chinese cities.

Products and Services for Customers

Baidu offers two types of services: P4P (Pay for Performance) and non-P4P services.

• P4P (Pay for Performance): With P4P services, customers pay for sponsored links that appear when users search for products and services related to Baidu.
• Non-P4P: Non-P4P services focus on display advertising. These services are based on performance measures other than cost-per-click, like how long a user spends on a page.
• Partners of Search and Feed: Baidu has many business partners, which help it collaborate on research and development, business operations, and long-term partnerships.
• Baidu Union Partners: Baidu Union consists of third-party websites and apps. Baidu connects its customers’ promotional links to these partners, allowing them to offer quality search results without the need to invest in development or maintenance costs.
• Baijiahao (BJH): Baijiahao is a network of 1.9 million content providers that share news, live videos, articles, photos, short videos, and augmented reality clips from various media sources and content creators.
• Baidu’s Partners: Baidu lets many types of content providers contribute to its platform, including MCNs (Multi-Channel Networks), app developers, media companies, content publishers, curators, video creators, copyright holders, and businesses that offer different types of content.
• iQIYI: iQIYI is a top online entertainment platform in China, offering both original and professionally produced content, as well as content created by partners and users.

Baidu Stock Statistics

#1. Stock Price History

#2. Share Statistics

#3. Dividend & Splits

Baidu Market Growth Statistics

• Baidu’s app usage has grown consistently over the past two years. By June 2023, the company reached 677 million active users per month (Source).

(Source: originality.ai)

• In the first quarter of 2024, Baidu Inc (NASDAQ: BIDU) reported a big jump in revenue, reaching $4.37 billion, and gained attention for its progress in AI, especially with the ERNIE bot.
• By July 2024, Baidu’s Robotaxi service had completed 7 million rides.
• As of March 31, 2024, Baidu’s AI Cloud brought in over $26.56 billion in revenue and about $579 million in free cash flow.
• Baidu is the leading search engine in China, making $17.93 billion in revenue in 2022.

(Reference: originality.ai)

• Baidu’s stock went up nearly 12% after it officially announced its ERNIE Bot, which competes with ChatGPT and Google Bard.
• However, investors were disappointed by the lack of a live demo during the ERNIE Bot launch, causing Baidu’s Hong Kong shares to fall by 6.36% by the end of the day. Even with this drop, Baidu’s stock in Hong Kong is up nearly 24% in 2023.
• In the past 10 years, Baidu has spent 140 billion yuan ($19.22 billion) on research and development, creating an AI portfolio that includes apps, models, and chips.
• Baidu’s app traffic has steadily grown over the past two years, reaching 677 million monthly active users in June 2023.

Baidu vs Google Statistics

In this section, we’ll compare Baidu and Google’s advertising platforms. We’ll look at how they differ in layout and targeting options and discuss the benefits of using Baidu Ads, especially if you’re looking to enter the Chinese market.

#1. Advertising Differences

• Baidu Statistics stated that Baidu offers a fresh design for its search ads, often including images, while Google typically uses text-only ads.
• Both platforms use keywords to show ads in search results, but they target users differently and have different ad formats.
• If you’re diving into pay-per-click (PPC) advertising in China, there are many guides available for using both Baidu and Google Ads.
• Whether you’re working with display ads or targeting specific keywords, each platform has its advantages.

#2. Similarities

• Both Baidu and Google are search engines that help users find information online.
• They also allow businesses to place ads, which is how both companies make money.
• Baidu has a large user base in China, while Google is widely used around the world.
• Despite this, both platforms have millions of daily users. They both use artificial intelligence and cloud technology to improve and grow.
• The future looks promising for both companies as they keep developing new tools to expand in global markets.

#3. Reasons to Start Using Baidu Ads

• Baidu Ads can be a smart choice, especially for reaching the Chinese market.
• It offers more space in the meta title to promote your products or services compared to Google Ads, which could help you attract more people.
• Baidu Statistics stated that Baidu also provides tools like its Ad Manager and DSP tools, making it easier to manage and run ad campaigns.
• Plus, although costs can vary, Baidu Ads might cost less than Google Ads.

#4. Baidu Patents

• Baidu Statistics stated that Baidu has a total of 18,882 patents around the world, with 10,872 of them granted.
• More than 78% of these patents are still active. Most of Baidu’s patents have been filed in China, followed by the USA and Japan.
• Since Baidu is based in China, the country is also the main focus of its research and development efforts.
• Baidu has 18,882 patents around the world, which come from 14,109 different patent families. Out of these, 14,795 patents are still active.

(Reference: insights.greyb.com)

(Reference: insights.greyb.com)

(Reference: insights.greyb.com)

Baidu Demographics Statistics

• As of Jan 2024, Google controls 82.95% of the worldwide search engine industry, whereas Baidu has only 0.53%, as per Baidu Statistics.

(Reference: baiduadvertising.com)

• In July 2024, Baidu had a 52% share of the search engine market in China, according to Statista.

(Source: baiduadvertising.com)

• Baidu has been growing its user numbers. By the end of 2023, the company announced that its app had 667 million monthly active users, a 3% increase compared to the previous year.

(Source: baiduadvertising.com)

• The data shows that more men use Baidu than women.
• Baidu Statistics stated that Men make up 74% of Baidu’s users, while women make up 26%.
• According to their data, the biggest group of users is people aged 31 to 35.

(Reference: baiduadvertising.com)

• Baidu Statistics stated that new first-tier cities make up 23.3% of Baidu’s users, while first-tier cities account for 10.4% and third-tier cities makeup 20.7%.

(Reference: baiduadvertising.com)

Advantages of Baidu

• Tracking: Baidu Analytics helps track visitor activity, including page views, referral sites, how long visitors stay on pages, and which pages they visit.
• SEO: Baidu Analytics can spot SEO issues like missing tags or descriptions. It also shows the search terms people used to find the site.
• Heat maps: You can see which pages and keyword links are most popular with visitors.
• Access to Baidu pay-per-click marketing (Baidu Tuiguang 百度推广) and ad tracking: If you use paid ads, Baidu Analytics provides helpful information about your ads, campaigns, and costs.
• Easy e-commerce: Baidu Analytics lets you easily track e-commerce data, such as total orders, product names, categories, prices, quantities, and order IDs.
• Unlimited page view tracking: Unlike Google Analytics, which requires an upgrade to track more pages, Baidu Analytics allows unlimited page view tracking without needing a premium plan.
• Faster data processing: Baidu Analytics provides data and reports much faster than Google Analytics, which takes up to 48 hours. Baidu reports data within just a few hours.

Conclusion

In conclusion, Baidu continues to be a major player in the Chinese market, with millions of active users and consistent growth in areas like mobile app use and online shopping. Although it has a smaller market share compared to global search engines like Google, Baidu is still a leader in China, especially in new first-tier cities.

Its focus on AI, cloud services, and helpful tools like Baidu Analytics provides valuable data for businesses trying to reach Chinese customers. Baidu offers a large user base, targeted advertising, and fast data reporting, making it an important choice for companies looking to grow in China’s digital world.

We have shed enough light on Baidu Statistics through this article.