TLDR
- Hisense is the official partner of the FIFA Club World Cup 2025, marking another major sports partnership for the electronics company
- The Chinese brand has previously sponsored FIFA World Cups in 2018 and 2022, plus UEFA EURO tournaments from 2016-2024
- Hisense holds 56.7% market share in TVs 100 inches and above globally for 2023, 2024, and Q1 2025
- The company has expanded partnerships beyond soccer to include PSG, NBA, Formula 1, and other major sports organizations
- Hisense ranks as the world’s second-largest TV manufacturer by volume shipments from 2022-2024
Hisense has announced its role as official partner of the FIFA Club World Cup 2025. The Chinese electronics manufacturer continues expanding its global sports portfolio with this latest soccer partnership.
The Qingdao-based company has built a strong presence in international soccer over recent years. Previous partnerships include official sponsorship of FIFA World Cups in 2018 and 2022.
Hisense also served as official partner for UEFA EURO tournaments in 2016, 2020, and 2024. These soccer partnerships form part of a broader sports marketing strategy for the brand.
The company has diversified its sports investments beyond soccer in recent years. Current partnerships include deals with Paris Saint-Germain, the NBA in North America, and Australia’s National Rugby League.
Hisense also sponsors Real Madrid in Middle East, Africa and Spain markets. The brand has entered Formula 1 through a partnership with Red Bull Racing.
Market Leadership in Large Screen TVs
Hisense has achieved dominance in the large screen television market according to industry data. The company holds 56.7% market share for TVs measuring 100 inches and above.
This market leadership spans 2023, 2024, and the first quarter of 2025 based on Omdia research. The company positions these ultra-large displays as bringing stadium atmosphere to home viewing.
Hisense ranks as the world’s second-largest TV manufacturer by total volume shipments. This ranking covers the period from 2022 through 2024 according to Omdia data.
The company operates in over 160 countries worldwide since its founding in 1969. Hisense produces home appliances, consumer electronics, and IT solutions.
Global Sports Strategy
The FIFA Club World Cup partnership represents the latest expansion of Hisense’s sports marketing approach. The company has moved beyond traditional soccer sponsorships to include multiple sports categories.
Current partnerships span professional basketball, rugby, motor racing, and esports. NASCAR represents another key partnership in the United States market.
Hisense positions its sports partnerships as connecting with global audiences through shared experiences. The company links its display technology to enhanced viewing experiences for sports fans.
The brand promotes its “Own the Moment” campaign across these various sports partnerships. This messaging connects Hisense products with memorable sports moments and fan experiences.
The FIFA Club World Cup 2025 kicked off with Hisense as the tournament’s first official partner in this category.
