Desktops Statistics By Brand Shares, Screen Resolution, Usage, Shipments and OS

Introduction

Desktops Statistics: According to reports, the global desktop market is projected to generate around $39.8 billion in revenue by the end of 2028, with an expected compound annual growth rate of 0.95% from 2023 to 2028.

The market is facing slow growth in desktop shipments due to the increasing popularity of smartphones and tablets, which offer greater portability and flexibility. However, desktops remain superior for more complex computing tasks, as developers continue to create effective applications for them.

These desktop statistics shed light on the ongoing relevance and importance of desktops in today’s technology landscape.

Editor’s Choice

• According to the reports of Statista, in 2023 revenue generated by the worldwide Desktop market is supposed to be $37.9 billion with a revenue change of 1.7% from last year.
• As of 2023, the highest revenue generated by China’s Desktop market around the world resulted in $8.9 billion with a CAGR of 1.56% from 2023 to 2028.
• Per person, revenue generated in the desktop market in 2023 is estimated at around $4.93.
• The expected volume of the Desktop market by the end of 2028 is going to reach 57 million pieces units and by 2024 the volume growth is expected to reach 0.3%.
• By 2023, the European region earned the highest revenue in the market of Desktop PCs resulting in $7.7 billion with a CAGR of 0.82% from 2023 to 2028.
• According to the reports of Statcounter by November 2023, the highest market share of desktop screen resolution is followed by 1920*1080 (23.18%), 1366*768 (14.3%), 1536*864 (10.59%), 1440*900 (6.76%), 1280*720 (5.79%), and 2560*1440 (2.97%).
• According to the reports of Statcounter by November 2023, the global highest market share of desktop Windows versions is followed by Windows 10 (68%), Windows 11 (26.66%), Windows 7 (3.16%), Windows 8.1 (1.34%), Windows XP (0.45%), and Windows 8 (0.29%).
• According to Statista report analysis, as of July 2023, the dominating desktop operating system around the world is Microsoft’s Windows with a market share of 70%.

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Facts About Desktops

• According to the reports Broad Band Search, in May 2023 Google is dominating the global desktop search market resulting 93.12% share.
• In the 1st quarter of 2023, desktop computers are dominating in the North American region with a 64.47% share.
• In the United States as of March 2023, around 60% of users aged between 18 years to 64 years used desktops for emailing.
• In August 2023, desktop usage statistics in Europe resulted in a 45.64% share, in other regions desktop usage shares are followed by Asia (34%), Africa (19.29%), and South America and Oceania (52.27%).
• As of 2023, desktop shopping statistics by shopping and E-commerce are 37.08% and 3.64% share respectively.

General Desktop Statistics

(Reference: zippia.com)

• As of reports, in 2022 total market share of desktops has accounted for 50.23% rest is accounted for by smartphones (46.52%), and tablets (3.25%).
• Regularly, people spend almost 7 hours on a desktop and the highest numbers of online shopping activities are done in South Africa with an average time of 10 hours and 46 minutes.
• Whereas Japanese spends only 4 hours and 26 minutes and United States desktop users spend 7 hours and 5 minutes.
• The top manufacturers of the Desktop market around the world are HP and Lenovo with a market share of 17% and 17% respectively.
• The conversion rate of desktops has been boosted by 3.9% which is double the rate of smartphones.
• According to the reports of Statista, in 2023 desktop shipments around the world are expected to be 68.3 million units and 69.6 million units by the end of 2027.
• As of reports, in 2023 the global desktop website traffic shares resulted in 39.94%.
• In the United States of America, 43% of gamers use personal desktops for playing games.

Desktop Revenue Statistics

By Revenue Generation

(Reference: statista.com)

• As of the above graph analysis, total revenue generated by the Desktop PCs market is expected to reach $39.8 billion by the end of 2028 with a revenue change of 1.3% from last year.
• Whereas, in 2023 global market revenue of Desktop PCs is expected to reach $37.9 billion with a 1.7% revenue change from 2022.
• Furthermore, in coming years expected revenue and revenue change of the desktop market are followed by 2024 (38 billion and 0.2%), 2025 ($38.4 billion and 0.9%), 2026 ($38.7 billion and 0.9%), and 2027 ($39. Billion and 1.4%).

By Average Revenue Per Capita

(Reference: statista.com)

• As of the above graph analysis, across the global market of Desktops average revenue generated per capita in 2023 is almost $4.93.
• On the other hand, in coming years predicted average revenue per capita is followed by 2024 ($4.91), 2025 ($4.91), 2026 ($4.92), 2027 ($4.95), and 2028 ($4.97).

By Sales Channel

(Reference: statista.com)

• The sales channel of the desktop market is segmented into two sections online and offline and in 2023 offline segment generated the highest share of 65.9% and the online segment (34.1%).
• On the other hand, online and offline sales channel share in coming years is followed by 2024 (38.6% and 61.5%), 2025 (43.5% and 56.6%), 2026 (45.2% and 54.8%), and 2027 (47.4% and 52.6%).

By Volume

(Reference: statista.com)

• As of Statista report analysis, worldwide volume earned by the desktop market in 2023 is expected to be 54.3 million pieces with a volume change of 1.7% from last year.
• Furthermore, in the coming year generated Volume of Desktop PCs and volume change are followed by 2024 (54.5 million pieces and 0.3%), 2025 (55 million pieces and 1.0%), 2026 (55.5 million pieces and 1.0%), 2027 (56.3 million pieces and 1.4%), and 2028 (57.1 million pieces and 1.3%).

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By Brand Shares

(Reference: statista.com)

• As of a recent analysis from Statista in June 2023, the top manufacturers of the Desktop market around the world are HP and Lenovo with a market share of 17% and 17% respectively.
• Other key player’s market shares are followed by Acer (13%), Asus (11%), Dell (9%), Apple (8%), and others (25%).

By Screen Resolution

(Source: statcounter.com)

• According to the reports of Statcounter by November 2023, the global highest market share of desktop screen resolution is followed by 1920*1080 (23.18%), 1366*768 (14.3%), 1536*864 (10.59%), 1440*900 (6.76%), 1280*720 (5.79%), and 2560*1440 (2.97%).
• As of 2023, desktop resolution 1920*1080 market share is followed by January (24.02%), February (23.22%), March (22.28%), April (19.85%), May (19.92%), June (22.96%), July (22.75%), August (21.83%), September (22.19%), October (23.42%).
• 1366*768 resolution market share in 2023 is followed by January (16.23%), February (16.28%), March (15.81%), April (14.33%), May (14.36%), June (15.27%), July (14.47%), August (14.01%), September (14.02%), October (14.01%).
• 1536*864 resolution market share in 2023 is followed by January (10.97%), February (10.76%), March (10.42%), April (9.44%), May (9.47%), June (10.38%), July (10.41%), August (10.26%), September (10.03%), October (10.09%).
• 1440*900 resolution market share in 2023 is followed by January (5.96%), February (5.93%), March (6.01%), April (5.92%), May (6.26%), June (6.79%), July (6.61%), August (6.42%), September (6.4%), October (6.58%).
• 1280*720 resolution market share in 2023 is followed by January (6.11%), February (6.07%), March (6.47%), April (6.54%), May (5.89%), June (5.38%), July (5.86%), August (5.66%), September (5.45%), October (5.53%).

By Windows Version

(Reference: statcounter.com)

• According to the reports of Statcounter by November 2023, the global highest market share of desktop Windows versions is followed by Windows 10 (68%), Windows 11 (26.66%), Windows 7 (3.16%), Windows 8.1 (1.34%), Windows XP (0.45%), and Windows 8 (0.29%).
• As of January 2023, desktop Win 10 market share is 68.86%, February (73.31%), March (73.46%), April (71.36%), May (71.91%), June (71.09%), July (71.14%), August (71.94%), September (71.62%), October (69.31%).
• The market share of Win 11 in January (18.12%), February (19.13%), March (20.95%), April (23.11%), May (22.95%), June (23.93%), July (23.66%), August (23.17%), September (23.64%), October (26.17%).
• The market share of Win 7 in January (9.55%), February (5.34%), March (3.73%), April (3.78%), May (3.61%), June (3.43%), July (3.69%), August (3.5%), September (3.33%), and October (3.01%)
• The market share of Win 8.1 in January (2.88%), February (1.14%), March (0.84%), April (0.85%), May (0.72%), June (0.68%), July (0.7%), August (0.64%), September (0.61%), and October (0.72%)
• The market share of Win 8 in January (0.62%), February (0.52%), March (0.51%), April (0.43%), May (0.37%), June (0.37%), July (0.35%), August (0.3%), September (0.35%), and October (0.32%).

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By Country-Wise Revenue

(Source: statista.com)

• In 2023, revenue earned by the desktop market of China is expected to be the highest resulting in $9.0 billion with a CAGR of 1.56% from 2023 to 2028.
• In 2023, the next highest revenue generated and annual growth rate in the forecasted period by countries are the United States ($4.8 billion and -1.38%), India ($1.9 billion and 3.2%), Japan ($1.6 billion and 0.8%), and Brazil ($1.6 billion and 1.1%).

By Region-Wise Revenue

APAC

• In 2023, revenue earned by the desktop PCs market in the Asia-Pacific region is expected to reach $16.4 billion with a revenue change of 1.9% from last year.
• The annual growth of the market is expected to grow by 1.43% of CAGR from 2023 to 2028.
• Per person revenue generated in the desktop market of APAC is estimated to be $3.85 by the end of 2023.
• The market volume of the APAC desktop market is supposed to be 26.8 million pieces in 2028 and volume growth will grow by 0.5% in 2024.

EMEA

• In 2023, revenue earned by the desktop PCs market in Europe, the Middle East, and Africa region is expected to reach $12.1 billion with a revenue change of 2.5% from last year.
• The annual growth of the market is expected to grow by 1.36% of CAGR from 2023 to 2028.
• Per person revenue generated in the desktop market of EMEA is estimated to be $5.03 by the end of 2023.
• The market volume of the EMEA desktop market is supposed to be 18.5 million pieces in 2028 and volume growth will grow by 0.5% in 2024.

LATAM

• In 2023, revenue earned by the desktop PCs market in the Latin American region is expected to reach $4.0 billion with a revenue change of 0.7% from last year.
• The annual growth of the market is expected to grow by 0.54% of CAGR from 2023 to 2028.
• Per person revenue generated in the desktop market of LATAM is estimated to be $6.35 by the end of 2023.
• The market volume of the LATAM desktop market is supposed to be 5.7 million pieces in 2028 and volume growth will grow by 0.2% in 2024.

By Usage

• According to Techjury reports analysis, the total number of web visits from desktops will be almost 50.22% by the end of 2023.
• By the end of 2022, worldwide desktop traffic generated a 37.08% share.
• In January 2023, around 49% of the money was spent on desktop ads and the rest on mobile.
• The fixed internet speed on the desktop is 29.2 Mbps, which is higher than the mobile speed.
• People across the world spend an average of 7 hours daily on a desktop with a fixed internet connection.
• The average bounce rate of desktops has dropped by 32% in 2023.
• Whereas, 63.1% of desktop internet users are aged between 16 years to 64 years.
• Only 20% of social media browsing is done via desktops.
• 1.5% people users access Facebook via desktops or laptops.
• 21% of internet users have claimed that the loading speed is equal in mobile as well as in desktop and 40% of users are likely to abandon desktop sites if it takes more than 3 seconds to load.
• The abandonment rate for desktop shopping carts is 70% to 75%.

Desktop Web Traffic by Geography

• As of a recent report analysis, in the United States, 48% of website traffic comes from desktops.
• Desktop computers are preferred in Canada with desktop usage of 56% share, United Kingdom (47%) share and South America (50%) share.
• Whereas, in Europe, 51% of website traffic comes from desktops, and in Africa (34%) share.
• On the other hand, desktop traffic generated by Asia is 34%, and desktop usage in India (is 26%).
• In Oceania countries including Australia, New Zealand, Papua New Guinea, and Fiji generate a desktop share of 53%.

By Time Spent, 2023

Desktop Statistics by Age

• According to the reports of Zippia, the highest desktop usage share is 76% by the age groups above 76 years in 2023.
• Furthermore, desktop usage share statistics by age groups are followed by 18 years to 24 years (19%), 25 years to 4 years (29%), 35 years to 44 years (37%), 45 years to 54 years (41%), 55 years to 64 years (53%), and 65 years to 74 years (62%).

By Operating Systems

(Source: statista.com)

• As of the above graph analysis, the global market share of desktops by operating system in January 2023 is followed by Windows (74.14%), macOS (15.33%), Linux (2.91%), Chrome OS (2.35%), others (5.28%).
• In February 2023, Windows (71.78%), macOS (16.26%), Linux (2.94%), Chrome OS (2.9%), others (6.13%).
• In March 2023, Windows (69.4%), macOS (17.21%), Linux (2.85%), Chrome OS (3.23%), others (7.31%).
• In April 2023, Windows (62.65%), macOS (17.79%), Linux (2.83%), Chrome OS (3.72%), and others (13.01%).
• In May 2023, Windows (62.06%), macOS (18.96%), Linux (2.7%), Chrome OS (3.59%), and others (12.7%).
• In June 2023, Windows (68.23%), macOS (21.32%), Linux (3.07%), Chrome OS (4.31%), others (3.25%).
• In July 2023, Windows (69.52%), macOS (20.42%), Linux (3.12%), Chrome OS (3.24%), and others (3.7%).

By Shipments

(Source: counterpointresearch.com)

• As of the above graph analysis, in 2023 the worldwide desktop shipments share has decreased from last year.
• In the 1st quarter of 2023, the highest shipments of Lenovo desktops resulted in 12.8 million this has decreased by 30% from last year.
• Other desktop companies’ shipments and decreased shipment rates are followed by HP =12 million (24%),  Dell = 9.4 million (32%), Apple = 4.4 million (38%), Asus = 3.9 million (28%), and others = 14.1 million (23%).

Recent Developments

New Product Launches

• Dell Technologies and HP have both released new high-performance desktop models designed for professional and gaming use, featuring the latest Intel and AMD processors. Dell, for instance, has focused on expanding its XPS and Alienware lines to include more AI and machine learning capabilities, appealing to power users and gamers alike.
• Asus launched its new ProArt Station desktop line aimed at creative professionals, incorporating powerful NVIDIA RTX graphics and optimized thermal management systems to handle intensive design and rendering tasks​.

Technological Innovations

• The rise of AI integration in desktops is a major trend for 2024. New desktops are increasingly being equipped with AI-driven features, such as predictive performance management and enhanced security protocols, which are expected to attract a wide range of users from creative professionals to enterprises​ (Tom’s Hardware).
• The adoption of ARM-based processors in desktop PCs is also growing, with Qualcomm’s Snapdragon X Elite CPU leading the way. These ARM-powered desktops are expected to gain significant market share by offering improved energy efficiency and performance​ (Tom’s Hardware).

Acquisitions and Mergers

• The desktop sector has seen some strategic acquisitions aimed at enhancing product portfolios. For example, Lenovo has acquired a smaller AI-focused startup to integrate advanced AI features into its upcoming desktop models, aiming to differentiate its products in a competitive market​.

Market Segment Focus

• PC Towers remain the most significant segment in the desktop market, accounting for a substantial share of sales. Meanwhile, all-in-one (AIO) desktops are also gaining traction, particularly in the home office and education sectors, due to their space-saving designs and ease of use​.

Conclusion

As of today, after completing the article on Desktops Statistics it has concluded that by the end of 2023 global market of different types of desktops has increased to 61.1 million shipment units. Desktops are termed personal computing devices and are mostly used in office desks.

This article includes several statistical analytics such as revenue share, sales channel, volume share, screen resolution, windows version, usage, age groups, and shipment units. Hope all the above data analysis will help in understanding the topic better.