eBay Statistics By Net Revenue, App Downloads, Employee Distribution, Seller, Website Traffic And Expensive Items Sold

Introduction

eBay Statistics: eBay is one of the world’s leading e-commerce platforms, connecting millions of buyers and sellers globally. This started in 1995 when eBay grew into a marketplace offering everything from electronics to collectibles. This platform has a very user-friendly interface and secure payment system, making it popular for both casual users and professional sellers. eBay holds over 132 million active buyers and 18 million active sellers in 2024; eBay plays a major role in online shopping.

The platform is known for its vast selection, competitive pricing, and unique auction system. In this article, we explore key statistics about eBay, including its revenue, market share, and environmental efforts, showing how it continues to evolve in the competitive world of e-commerce.

General eBay Statistics

• eBay had 132 million active buyers in 2023, with USD 73 billion worth of transactions during the year.
• Nearly 48% of these transactions took place in the United States.
• In August 2004, eBay bought a 25% stake in the classified ads website Craigslist for USD 32 million.
• Phillip Knowlton, a former Craigslist executive, sold the stake.
• Later, in December 2004, eBay purchased Rent.com for USD 415 million.
• eBay Statistics also states that a Giga Yacht was sold on eBay for USD 168 million, making it the most expensive item ever sold on the platform.
• To date, electronics and accessories are the top-selling category on eBay, making up 16.4% of sales.

eBay Net Revenue Statistics

(Reference: statista.com)

• A Statista report analysis shows that in the first quarter of 2024, eBay earned around USD 2.56 billion in revenue, which remained the same as last quarter.
• Similarly, eBay’s net revenue was USD 2.57 billion and USD 2.6 billion in the second and third quarters of this year, respectively.

By Net Income

(Reference: statista.com)

• As mentioned in eBay Statistics, in the third quarter of 2024, eBay earned a net income of USD 588 million.
• This was an increase compared to the USD 545 million it made during the same time in 2023.
• Similarly, the platform’s net income was USD 648 million and USD 602 million in Q1 and Q2 of 2024, respectively.

By Gross Merchandise Volume

(Reference: statista.com)

• eBay’s total sales value, known as gross merchandise volume, was about USD 18.62 billion in the first quarter of 2024.
• Moreover, in Q2,eBay’s GMV slightly decreased, resulting in USD 18.42 billion.

eBay’s Total Active Buyers Statistics

(Reference: statista.com)

• eBay Statistics also show that in the third quarter of 2024, eBay, a U.S.-based e-commerce platform, had around 133 million people actively using it to shop worldwide.
• In contrast, the total number of active eBay buyers in Q1 and Q2 remained the same at 132 million each.

 eBay Region-wise Revenue Statistics

(Reference: statista.com)

• eBay Statistics represented that in 2023, eBay made over USD 5,073 million in revenue in the U.S., which was higher than the year before.
• In the United Kingdom, eBay earned USD 1,609 million during the same year, followed by Germany (USD 971 million).
• The rest of the world made up an annual net revenue of USD 1,430 million.

 eBay App Downloads Statistics

• From January 2021 to May 2024, the eBay app was downloaded between 2.2 million and 3.6 million times each month worldwide.
• The highest number of downloads was in January 2021, reaching 3.6 million, while May 2024 recorded around 2.4 million downloads.

The table below elaborates on the monthly download for 2024:

 eBay Employee Distribution Statistics

• As of December 31, 2023, eBay employed approximately 12,300 individuals globally, reflecting a 6.03% increase from the previous year.
• eBay Statistics state that the United States accounted for approximately 7,500 employees, which is 61% of the total workforce.
• Internationally, around 4,800 employees make up the remaining 39%.
• Based on eBay Statistics, almost 40% of the global workforce is made up of women, while men account for the remaining 60%.
• On the other side, women hold 34% of leadership positions, and men occupy 66%.

 Feedback Statistics of eBay’s Sellers

• As of August 14, 2024, MusicMagpie was the top eBay seller and received 18,586.07K feedbacks in the past 30 days.
• The store earned more than 102.95K feedback ratings in its lifetime.

The table below elaborates on the number of feedback ratings from other leading sellers in the same period:

(Reference: statista.com)

eBay Seller Statistics

• eBay has over 18.3 million seller accounts, and around 31% of the top sellers are based in the USA.
• eBay Statistics state that 94% of sellers believe eBay plays a big role in their success.
• About 68% of sellers say eBay helped them start their business, while 76% credit eBay for helping them grow and reach new markets.
• Additionally, 77% say eBay helped them attract new customers.
• Most sellers, 90%, agree that eBay succeeds when its sellers do well.

eBay Sellers’ Reasons to Participate in Second-hand E-commerce

(Reference: statista.com)

• eBay Statistics also show that 94% of Gen Z sellers and 90% of Millennial sellers stated eBay’s ability to keep items out of landfills.
• In a 2024 survey of eBay’s consumer-to-consumer (C2C) sellers, 78% said they chose second-hand e-commerce mainly because of its focus on sustainability, followed by 72% (Gen Z sellers) and 70% (Millennial sellers).
• Around 64% of global sellers stated that it’s easier to sell pre-loved goods on eBay.
• Similarly, 58% of Gen Z and 51% of Millennial eBay sellers participated to make extra cash.

eBay Shoppers Statistics Who Value Sustainability

(Reference: statista.com)

• A 2024 survey of eBay buyers found that 74% see buying second-hand items as an inherently sustainable choice.
• Additionally, 68% said that sustainability is becoming more important to them with each passing year.
• In contrast, 63% of respondents stated sustainability is important for making day-to-day purchasing decisions.

 eBay Statistics By Expensive Items Sold

• The most expensive item ever sold on eBay was a Giga yacht, priced at USD 168 million.
• A Gulfstream II jet was sold for USD 4.9 million.
• Someone paid USD 4.5 million for the chance to have lunch with Warren Buffet.
• An entire town, Albert, Texas, was bought for USD 2.5 million.
• Additionally, a house with a war-proof bunker found a buyer for USD 2.1 million.

By Popular Product Category

(Reference: ecommercebonsai.com)

• eBay Statistics further state that electronics and accessories are the most popular categories on eBay, accounting for 16.4% of sales.
• Clothing and accessories come in second, accounting for 13.8%.
• Some other popular eBay categories are automotive (10.5%), health and beauty (8.8%), and sports and outdoors (7%).
• Tools and home, along with home and kitchen, each make up 6.3%.
• Toys and games account for 4.8%, jewelry for 4.5%, and books for 4.3%.
• Shoes and flowers or gifts share 2.8% each, while software and mobile apps contribute 2.1%.

 eBay Business Growth Statistics

(Source: cdn.shopify.com)

• According to a report, as many as 95% of sellers say they rely on eBay for business success and call it a vital tool.
• More specifically, 29% of sellers claim their business wouldn’t be able to exist without eBay, while 36% say they rely “a lot” on the platform.
• eBay Statistics state that another 29% say eBay boosts their business.

eBay Website Traffic Statistics

(Source: similarweb.com)

• As of November 2024, the total number of website visits to ebay.com had reached 609.2 million, up by 0.77% from last month and securing a 39.53% bounce rate.
• eBay Statistics further report that the website’s global rank at the same time is #45, followed by the U.S. rank (#10) and category rank (#2).

By Country

(Reference: similarweb.com)

• eBay Statistics in 2024 show that the United States had 79.93% of the website’s total traffic, up by 1.65% from 2023.
• As of November 2024, other country’s traffic contributions are: Canada: 1.37% (-4.04%), Mexico: 1.16% (+0.24%), Japan: 1.04% (-9.5%), United Kingdom: 0.81% (-3.29%).
• Other countries jointly made up around 15.69% of visitors shared on ebay.com.

By Demographics

(Reference: similarweb.com)

• As of November 2024, the percentages of male and female eBay.com users were 59.33% and 40.67%, respectively.
• Similarly, eBay Statistics by age group represents the highest number of website users between 25 and 34 years old, with a share of 24.53%.
• Around 19.39% of eBay website users are aged 35 to 44 years.
• In contrast, 17.05% and 14.74% belong to individuals aged 45 to 54 and 18 to 24, respectively.
• Besides, 14.47% of website users are between 55 and 64 years old.
• 65+ users contributed a share of 9.82% on ebay.com

By Traffic Source

(Reference: similarweb.com)

• Direct search generated the highest traffic to ebay.com, accounting for 63.67% of the website share.
• Almost 22.81% of the share comprises organic searches, while 5.36% is from referrals.
• eBay Statistics also show that others are followed by paid search (5.28%), social (2.09%), mail (0.17%), and display (0.63%).

By Social Media Statistics

(Reference: similarweb.com)

• eBay Statistics elaborates that YouTube had the highest social media referral rate, with a 47.93% share, compared to Reddit’s 19.95% share.
• Facebook, Pinterest, and X-Twitter each contributed a website share of 14.28%, 6.36%, and 2.52%, respectively, on ebay.com.
• Similarly, in November 2024, other social media segments collectively accounted for 8.96% of the eBay website.

Future Product Releases

• eBay plans to launch an updated mobile app with a more intuitive interface and faster checkout process to improve user engagement.
• The company aims to broaden its Global Shipping Program, simplifying international transactions for buyers and sellers.

Sustainable Initiatives of  eBay Statistics

• In 2023, eBay’s e-commerce activities generated USD 4.9 billion in positive economic impact.
• These activities also prevented 1.6 million metric tons of carbon emissions and diverted 69,000 metric tons of waste from landfills.
• As of 2023, eBay achieved 91% renewable energy utilization across its data centers and offices.
• The company aims to reach 100% renewable energy usage by 2025.
• eBay has pledged USD 1.2 million to its Circular Fashion Fund, supporting sustainable fashion initiatives through 2025.
• eBay reported a 59% reduction in Scope 1 and 2 emissions from its 2019 baseline, demonstrating significant progress toward its environmental targets.

Conclusion

eBay remains a powerful player in the e-commerce world, connecting millions of buyers and sellers globally. Its large number of active users and listings showcase its popularity, while its revenue and market share highlight its business success. eBay’s efforts toward sustainability and charitable contributions add to its positive impact.

As technology evolves, eBay continues to adapt and ensure it meets the needs of its users. With its trusted platform, eBay remains a reliable choice for online shopping and selling worldwide.