Gmail Statistics By Users, Emails, Social Media, Clients, Region, Features and Facts

Introduction

Gmail Statistics: Email marketing campaigns are now possible thanks to many email service providers. While there are several options, Gmail is the most popular one. Gmail not only lets you send and receive emails, but it also supports businesses in their marketing efforts.

Google now provides tools that help track the performance of your email campaigns. Today, Gmail is one of the most effective marketing tools for both small and large businesses. The following statistics about Gmail show its global reach and dominance in the current market. We shall shed more light on Gmail Statistics through this article.

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• The typical user has about 1.7 Gmail accounts.
• Gmail Statistics stated that almost 90% of startups and more than 60% of medium-sized companies in the U.S. rely on Gmail.
• Gmail has an open rate of 75% for emails.
• As of 2024, Gmail has more than 1.8 billion users worldwide.
• Around 22.22% of the global population uses Gmail.
• About 53% of Gmail users are men.
• As per Gmail Statistics, 87.2% of the emails received are marked as “social emails.”
• Gmail is available in 105 different languages.
• The value of a typical Gmail account is estimated to be about $3,588.85.
• Nearly 0.97% of Gmail users have “123456” as their password.
• Gmail holds 95.7% of the market share in India.
• In the U.S., 97% of Gmail users check their emails on their smartphones.
• The median Gmail operator spends almost 28 minutes on the platform each day.
• Three out of four emails that are read online are opened through Gmail.
• In September 2024, Gmail saw 10 billion visits each month.
• Gmail holds 30.7% of the global email market share, as per Gmail Statistics.
• Over 121 billion emails are sent through Gmail every single day.
• On average, users spend 28 minutes a day using Gmail.

What is Gmail and Gmail Features

Gmail is a free online email service that gives users 15 GB of free storage for their emails and allows people to search for specific or older messages easily. It was launched on April 1, 2004, by Paul Buchheit, one of Google’s founders.

According to Google’s co-founder Larry Page, Gmail was created because many people were unhappy with other email services like Microsoft Outlook (formerly Hotmail) and Yahoo Mail. These services lacked good search options and needed to offer more space, causing users to struggle with storage limits and managing their messages.

Gmail provides several useful features to make using email easier, including:

• Spam Protection: Spam, or junk email, is unwanted mail. Gmail uses advanced technology to keep spam emails out of your inbox. These emails are automatically moved to a separate folder and deleted after 30 days.
• Conversation View: When you send a series of emails back and forth about the same topic or event, Gmail automatically groups them into a conversation. This helps keep your inbox organized and makes it easier to follow the discussion.
• Built-in Chat: If your computer has a microphone and camera, you can use Gmail’s voice and video chat features to talk to someone directly instead of sending an email.
• Phone Calls: Similar to voice chat, this feature lets you make phone calls to any number worldwide. Calls within the U.S. and Canada are free, while international calls are available at low rates.
• Gmail can be accessed from a tablet, iOS or Android device, or a desktop computer.

General Gmail Statistics

• Gmail’s average click-through rate (CTR) is 3% (this measures how many people click links in emails), while social media has a 1.2% CTR.
• 2% of promotional emails are read.
• The return on investment (ROI) for email campaigns through Gmail is 42% on average.
• On average, users spend 28 minutes per day on Gmail.
• The average worker gets 121 emails a day, as stated in Gmail Statistics.
• Gmail is especially popular with younger people: 61% of users aged 18–29 and 54% of users aged 30–44 use Gmail.

(Source: zettasphere.com)

• Gmail is available in 105 languages and is used worldwide.
• Gmail has 1.8 billion users around the world.
• 75% of Gmail users check their email on mobile devices.
• This means 55% of emails are only opened on mobile.
• 90% of startups in the U.S. use Gmail for their business emails.
• About 68% of incoming emails are marked as promotions.
• Gmail’s anti-spam filters are strong: only about 0.1% of emails in your inbox are spam.
• Gmail Statistics stated that only 0.05% of messages wrongly marked as spam are mistaken.
• In countries like India, Spain, and Brazil, Gmail has over 90% market share.
• Most people have more than one Gmail account: the average user has 1.7 accounts.
• The average Gmail user has 5,700 emails in their inbox and likely needs to clean it up.
• Migrating from Outlook to Gmail is easy, with more than 20 billion messages already moved.
• Gmail has been around for almost 20 years, since the first account launched in April 2004.

Gmail Statistics by Social Media Marketing Distribution

(Reference: enterpriseappstoday.com)

• Most of the social media traffic to Gmail comes from:

#1. Instagram: 30.48%

#2. Facebook: 24.42%

#3. YouTube: 21.99%

• Other platforms contribute as follows:

#1. Reddit: 7.89%

#2. VKontakte: 4.72%

#3. Other Networks: 10.50%

• This shows that Instagram, Facebook, and YouTube are the main sources of social media referrals, while other sites like Reddit and VKontakte contribute smaller amounts.

Gmail Users Statistics

(Reference: statista.com)

• Even with the rise of mobile messaging apps and chat platforms, email remains a key part of daily online life.
• In 2023, there were 4.37 billion email users worldwide, and this number is expected to grow to 4.89 billion users by 2027.
• In 2023, about 347 billion emails were sent and received every day worldwide. This number is expected to rise to over 408 billion daily emails by 2027.
• As of July 2022, Apple Mail Privacy (MPP) was responsible for more than half of all email opens. At the same time, the share of emails opened on mobile devices dropped significantly.
• The Apple MPP app led the way, accounting for 55% of email opens, while Gmail, Google’s free email service, was in second place with 31% of email opens.
• Many people use email to sign up for websites and newsletters, which leads to a lot of unwanted spam and promotional emails.
• While most of these emails are just annoying, some can be dangerous and used to steal personal information or infect devices, according to Gmail Statistics.
• In 2023, 25% of fraud reports in the United States were related to scams that started through email.

Gmail Message Statistics

• Google Handles 135,000 Gmail Queries Every Second, as per Gmail Statistics.
• Google processes 135,000 Gmail-related requests every second, and these come from all around the world. As Google’s market grows, the number of queries keeps increasing.
• Google Search manages about 6.9 billion searches every day. This data is valuable for experts who track trends and popular culture.
• 68% of all emails received in Gmail are labelled as Promotions. This means most of the emails users get are advertisements or offers, showing how easily information gets shared through websites and apps, leading to spam.

(Reference: googleblog.com)

• Email marketing has become very powerful, with a 3200% return on investment (ROI).
• According to Gmail Statistics, around 22% of Gmail messages are sorted as Updates, which includes important information like purchase receipts, shipping details, and order status.
• Even though Gmail’s organization features are helpful, about 1 in 10 users feel that the sorting options could be improved. Some also think it needs to be more clear and easier to navigate when looking through emails.
• On average, a Gmail account holds about 17,000 emails, including spam. Roughly 68.4% of these emails are classified as Promotions.

(Reference: mailsuite.com)

• A typical Gmail user receives about 40 work emails a day, with 100-120 outgoing emails in return. When you add in newsletters and ads, this number quickly rises.
• Only 0.5% of the emails in a Gmail inbox are spam. Google’s smart filters separate these into a spam folder, which helps reduce clutter in the main inbox.
• About 80% of emails that land in the spam folder are legitimate messages that users may want, which shows how well Google’s spam filter works. However, it sometimes mistakenly filters out important emails.

(Reference: mailsuite.com)

• 5% of promotional emails make it to users’ inboxes under the Promotions tab, but only 19.2% of users actually read them. Most users send these straight to spam or ignore them.
• Emails labeled as “Social” have the highest delivery rate to the inbox, at 87.2%, and 22.4% of users read them. These emails usually come from social media accounts, networking sites, and media platforms.
• 28% of users open emails that are categorized as Updates, and these emails have an inbox placement rate of 86.8%. These are often important messages like receipts, bills, and bank statements.

(Reference: mailsuite.com)

• Emails sorted into the Forums tab have a low open rate of just 21.1%, as they come from groups or online communities that users belong to.
• Emails in the Primary tab get opened 22% of the time. This tab shows the most important or personal messages first, but only a small percentage of those messages are read by users.

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Globally Used Email Clients 2024

• As of September 2024, the two most popular email providers worldwide are Apple and Gmail.
• Apple holds the largest market share, with 53.67%, meaning more than half of all email users worldwide use Apple for their email needs.
• Apple’s market share increased by 3.66 percentage points from the previous month, but it has dropped by 3.99 percentage points compared to September 2023, when it was at 57.66%. The highest share Apple had in the last 12 months was in November 2023, at 66.83%.
• At the beginning of 2024, Apple’s market share fell by 2.6 percentage points from 58.07% in December 2023 to 55.47% in January.
• There were small increases in February and March, but Apple’s share dropped to 47.7% in July—its lowest point in at least three years. Since then, Apple’s market share has been rising again.
• Gmail ranks second, with a market share of 30.7%. This is up by 1.11 percentage points from last year when Gmail had 29.59% of the market.
• In other words, about one in three email users globally now use Gmail, which Google owns. Gmail’s share dropped to 22.82% in November 2023, around the same time Apple reached its peak.
• Gmail Statistics stated that although Gmail is in second place, it is still 22.97 percentage points behind Apple.

(Reference: oberlo.com)

• The third most popular email service is Microsoft Outlook, which accounts for 4.38% of the market. It’s followed by Yahoo! Mail, which has 2.64%, and Google Android, with 1.72%.
• Other email providers include Outlook.com, which has 0.55%, Thunderbird, which has 0.24%, and Samsung Mail, which is used by 0.09% of people globally. Lastly, Web.de and GMX each hold 0.08% of the market.

Gmail Users By Region

(Reference: worldpopulationreview.com)

• As of now, India and Indonesia have the biggest rate of Gmail users. 83.6% of users in Indonesia use Gmail, while 83.4% of people in India do the same.
• After these two countries, Chile and South Africa follow with the next highest Gmail usage rates.
• In Chile, 67.3% of the population uses Gmail, and in South Africa, 65.5% use it.
• Gmail Statistics stated that Brazil is the fifth country with the highest number of Gmail users, with 52.9% of people using Gmail.
• Other countries in the top ten include Spain (50.2%), Saudi Arabia (47%), Italy (46.8%), New Zealand (46.3%), and Argentina (45.8%).
• Mexico and the United States make up nearly the top ten, with 42.6% and 41.9% of their populations using Gmail, respectively.
• Other countries with 35% to 40% of Gmail users include the Netherlands, Denmark, France, Australia, and Canada.
• On the other hand, there are some countries where Gmail is less popular. For example, in Germany, only 20.8% of people use Gmail, while in Russia, 22.7% of the population uses it. In Switzerland, 25.5% of people use Gmail.
• In Belgium and the United Kingdom, more than 30% of their residents use Gmail. Sweden and Japan both have just over 33% of people using the service.
• Gmail is rarely used in some parts of the world. For example, in Africa, South Africa is the only country with a notable number of Gmail users.
• The rest of the continent has very few or no Gmail users. Similarly, much of Eastern Europe, Asia, and Greenland also have very few Gmail users.

Gmail Platform Features and Innovations

• Gmail was officially launched on April 1, 2004.
• You can send attachments up to 25MB in size using Gmail.
• Gmail Statistics stated that Gmail gives users 15GB of free storage for their emails and files.
• You can schedule emails to be sent at a later time with Gmail.
• Gmail has won several awards for being easy to use and offering great features.
• In 2013, Gmail launched the Tabbed Inbox feature to make sure that users sort their emails more easily.
• With the Gmail Offline app, users can check their emails without being connected to the internet.

(Reference: enterpriseappstoday.com)

• Based on Gmail statistics, 68.04% of the traffic to Gmail comes directly. Other sources of traffic include:

#1. Organic Search: 31.09%

#2. Referral Links: 0.53%

#3. Paid Search Ads: 0.01%

#4. Social Media: 0.10%

#5. Email: 0.22%

#6. Display Ads: 0.01%

• This means that most people visit Gmail directly, while a smaller portion comes from search engines, referrals, and other channels.
• Gmail was one of the first email services to give users free email storage.
• Gmail offers the Vacation Responder feature, allowing users to set up automatic replies.
• Users can personalize their email signature in Gmail by adding images and links.
• In 2015, Gmail added the “Undo Send” feature, which allows users to cancel emails within a few seconds of sending them.
• Gmail offers 30 different colors and themes to customize the look of your inbox.
• Gmail’s Smart Reply feature, powered by AI, suggests short and quick responses to emails.
• You can make voice and video calls directly from Gmail, as per Gmail Statistics.
• You can collaborate on documents in real-time with Google Docs integration within Gmail.

Conclusion

In today’s interconnected world, establishing a strong online presence is not just beneficial—it’s essential for businesses that want to attract new customers and penetrate new markets. Platforms like Gmail are pivotal in empowering businesses to manage their online visibility and connect effectively with customers.

As a free email service, Gmail surpasses other email providers in reach, making it an indispensable tool. To successfully drive your business growth through email marketing, you must be actively engaged online, and Google equips you with everything necessary to achieve that.

The Gmail statistics underscore its widespread popularity and highlight how millions of businesses leverage it to connect with consumers globally.