Google Analytics vs Adobe Analytics Statistics – Which is Better?(2025)

Introduction

Google Analytics vs Adobe Analytics Statistics: Google Analytics and Adobe Analytics are the most popular SEO tools used for tracking website performance and understanding user behavior.

Google Analytics is one of the most popular tools to monitor your website’s performance, as it gathers data regarding customer behavior, engagement, and preferences. They are segmented into two different versions: Google Analytics 4 (GA4) and Google Analytics 360 (GA360). Adobe Analytics is a digital analytics solution commonly used in large corporate settings due to its advanced features and extensive capabilities. It also offers three different packages, like Select, Prime, and Ultimate.

This article offers a comprehensive comparison and statistical analysis of Google Analytics and Adobe Analytics, drawing on various insights to help you understand the overall market and make informed decisions.

Editor’s Choice

• According to W3Techs’ reports, Google Analytics dominates the web analytics market, holding an 81.4% share, while Adobe Analytics has a 0.1% share as of June 5, 2025.
• Google Analytics is used by 83.3% of the top 1 million websites that rely on traffic analysis tools, while only 0.4% of those websites use Adobe Analytics.
• In the SEO category, the overall market share of Google Analytics and Adobe Analytics is 97.89% and 2.11%, respectively, according to 6sense reports.
• In the same category, the total number of customers available in Google Analytics and Adobe Analytics is 21,706 and 468, respectively.
• According to Similarweb, in April 2025, the total website visits of google-analytics.com were around 43.1K, while adobe.com accounted for 318.4 million visits.

Comparison of Google Analytics vs Adobe Analytics

Google Analytics vs Adobe Analytics Statistics by Usage and Market Share

(Reference: w3techs.com)

• The graph above shows that Google Analytics dominates the web analytics market, holding an 81.4% share as of June 5, 2025.
• Meanwhile, Adobe Analytics accounted for a 0.1% market share.
• In the same duration, the absolute usage share of Google Analytics and Adobe Analytics is 46.8% and 0.1%, respectively.

(Reference: 6sense.com)

• Based on the above graph analysis, in the SEO category, the overall market share of Google Analytics and Adobe Analytics is 97.89% and 2.11%, respectively, in 2025.

Usage Share of Google Analytics vs Adobe Analytics Statistics by Ranking

(Reference: w3techs.com)

• As of June 5, 2025, Google Analytics is used by 83.3% of the top 1 million websites that rely on traffic analysis tools, while only 0.4% of those websites use Adobe Analytics.

Furthermore, other shares of websites using Google and Adobe Analytics by ranking are stated in the table below:

Google Analytics vs Adobe Analytics Pricing Statistics

• As per Akkio’s report, the free version of Google Analytics can track up to 10 million page views per month for each website.
• For larger businesses needing advanced features, the GA 360 premium plan starts at USD 150,000 per year.
• Adobe Analytics doesn’t have fixed public pricing, as costs depend on the complexity of your setup.
• However, prices usually range from around USD 48,000 at the low end to as much as USD 350,000 for more advanced needs.
• Custom pricing for Google Analytics (No – Fix rate for GA360), whereas for Adobe Analytics (Yes – Depends on data volume, traffic and features).

Google Analytics vs Adobe Analytics Customer Base Statistics

• According to 6sense reports, Google Analytics is used by approximately 6.77 million customers, while Adobe Analytics has around 116,500 customers.
• But based on the SEO category, the total number of customers available in Google Analytics and Adobe Analytics is 21,706 and 468, respectively.

(Source: 6sense.com)

The above graph elaborates on the total number of customers using Google Analytics and Adobe Analytics in different countries, as stated in the table below:

By Products and Services

• According to the reports of 6sense in 2025, Google Analytics’ top three products and services by number of customers using them are Marketing (36,585), Digital Marketing (23,152), and Social Media (23,017).
• Others are followed by Branding (22,631), Design (22,295), SEO (21,706), and Web Design (20,332).
• At the same time, Adobe Analytics customers are Marketing (883), Digital Marketing (740), Social Media (623), Education (561), Advertising (522), Retail (506), and Research (468).

By Employee Size

Top 5 Companies Using Google Analytics vs. Adobe Analytics

Comparison Between Google Analytics 4 vs. Adobe Analytics

Comparison of. Google Analytics 360 vs. Adobe Analytics Statistics by Integration into a Marketing Ecosystem

Website Traffic Comparison of Google Analytics vs Adobe Analytics (April, 2025)

By Country (April, 2025)

By Marketing Channels Distribution

By Social Media (As of April 2025)

Advantages of Google Analytics vs Adobe Analytics

#1. Google Analytics

• Free of cost.
• Can be easily connected with a Google Ads account.
• Helps in tracking eCommerce platforms.
• Able to create custom reports to track specific information based on a particular sector.
• Ideal for beginners as it comes with in-depth information about the platform.

#2. Adobe Analytics

• The reporting tool comes with flexible segmentation.
• Many customisation options are available.
• Allows the user to visualise the entire conversion funnel.
• Later, the conversion can be utilised to optimise specific goals.
• Helps to create predictive insights.

Disadvantages of Google Analytics vs Adobe Analytics

#1. Google Analytics

• Upgrading to the premium version of Google Analytics 360 is more expensive, at around USD 150,000.
• Complex measurements are not possible.
• By tracking the entire sales funnel, behaviour cannot be analysed.
• Complicated integration of code for non-developers.
• For marketing reports, dashboards are not optimally suited.

#2. Adobe Analytics

• Adobe has a highly customisable layout, which makes it tricky.
• Thus, the login process is time-consuming.
• Without appropriate documentation, using the funnel attribute can be complex.
• A wide array of visualisation options is available.
• Limited customisable options.

Conclusion

After completing the article on Google Analytics vs Adobe Analytics Statistics – Which is Better?, it can be concluded that Google Analytics is better for simpler use and Adobe Analytics is better for complex use.

Google Analytics is free, easy to use, and integrates seamlessly with other Google tools, such as Ads, BigQuery, and Search Console. However, Adobe Analytics provides advanced customisation, deeper segmentation, and powerful integrations with the Adobe Experience Cloud.

Ultimately, the decision depends entirely on your business goals, type, size, and technical requirements. Going through the overall report, you will gain a better understanding of the topic and make a more informed choice.