Midjourney vs. DALL-E Statistics – Which is Better? (2025)

Introduction

Midjourney vs. DALL-E Statistics: Midjourney and DALL·E are both major Artificial Intelligence image-generating tools that have transformed the way digital art is created. These models are powered by advanced machine learning modules that enable the transformation of text prompts into visually stunning images. Still, they differ in their interpretation of creativity, realism, and user control.

A San Francisco-based independent research lab that has developed an AI program and service named Midjourney, Inc., that generates images from natural language descriptions, commonly referred to as prompts. Whereas OpenAI developed DALL-E, DALL-E 2, and DALL-E 3, which enable the creation of image models using deep learning methodologies to generate digital images from natural language descriptions, known as prompts.

This article includes several statistical analyses of Midjourney and. DALL-E in recent years, which are taken from different sources, and will guide you in understanding the topic better.

Editor’s Choice

• Based on data from 6sense, Midjourney holds a 0.43% share of the AI market in 2024, while DALL·E accounted for 0.17%.
• At the same time, the user bases of Midjourney and Dall-E were 771 customers and 308 customers, respectively.
• According to Wikipedia, the initial release date of Midjourney was July 12, 2022, while DALL-E was released on January 5, 2021.
• David Holz founded Midjourney, Inc., and OpenAI developed DALL-E; both were headquartered in San Francisco, California.
• The official websites of Midjourney and DALL-E are midjourney.com and labs.openai.com, respectively.
• Midjourney continually works to improve its algorithm; thus, it has launched seven different versions. In contrast, DALL-E has three components.
• According to Similarweb, in April 2025, the midjourney.com website received a total of 13.7 million visits, while dalle3.org had a total of 28,700 visits.

Basic Comparison between Midjourney and DALL-E

Key Features of Midjourney vs. DALL-E

Midjourney vs. DALL-E Market Statistics

(Source: electroiq.com)

• According to Electroiq’s reports, in 2025, Midjourney’s total revenue is estimated to be around USD 500 million, an increase from USD 300 million in 2024.

(Source: taptwicedigital.com)

• Meanwhile, overall OpenAI’s revenue (including ChatGPT, DALL-E, and Sora) in 2024 accounted for USD 3.7 billion and is estimated to reach around USD 12.7 billion by the end of 2025.

(Reference: 6sense.com)

• Based on data from 6sense, Midjourney holds a 0.43% share of the AI market in 2024.
• In comparison, DALL·E has a smaller market share of 0.17%.

Midjourney vs. DALL-E User Statistics

• According to 6sense reports of 2024, the user bases of Midjourney and Dall-E were 771 customers and 308 customers, respectively.
• Based on the ranking, Midjourney holds 13th position, and DALL-E secured 29th place.

(Source: 6sense.com)

• In the same duration, in the United States of America, the total number of Midjourney and DALL-E customers was around 236 and 133, respectively.

Furthermore, the number of customers in other countries is stated in the table below:

Customer of Midjourney vs. DALL-E Statistics by Companies

By Products and Services

By Employee Size

• The majority of Midjourney’s customers are companies with 100-249 employees (159 companies), 20-49 employees (146 companies), 250-499 employees (112 companies), 1,000-4,999 employees (88 companies), and 500-999 employees (70 companies).
• Furthermore, DALL-E’s company size, by number of employees, is as follows: 20-49 employees (53 companies), 0-9 employees (49 companies), 1,000-4,999 employees (37 companies), 10,000+ employees (36 companies), and 100-249 employees (30 companies).

By Country

Midjourney Version Comparison Statistics

DALL-E Components Comparison

Midjourney vs. DALL-E Plans Statistics

• According to Electroiq reports, the basic plans of Midjourney cost USD 10 per month or USD 96 per year (which breaks down to USD 8 per month).

Furthermore, in Midjourney, other pricing plans are stated in the table below:

DALL-E’s Pricing plans are stated in the table below:

Midjourney vs. DALL·E Image Generation Statistics

(Source: everypixel.com)

• The graph indicates that as of August 2023, the total number of images generated by Midjourney exceeded 964 million, representing approximately 2.5 million daily image generations.
• Meanwhile, over the last 15 months, DALL-E2 has generated approximately 916 million images (over 2 million daily images).

Website Traffic Analysis of Midjourney vs. DALL-E Statistics (For April, 2025)

By Country (April, 2025)

By Marketing Channels Distribution

By Social Media (As of April 2025)

Generative AI Tools Statistics

(Source: createandgrow.com)

• The above graph illustrates that tools such as Copy.ai (42%), Jasper.ai (34%), Peppertype.ai (31%), and Lensa (28%) continue to maintain a strong position in the AI market in 2024.
• Besides, DALL·E has a 27% share, and Midjourney follows closely with 24%, showing they’re still key players among ChatGPT’s competitors.

Pros and Cons of Midjourney vs. DALL-E

Image Quality of Midjourney vs. DALL-E

(Source: eweek.com)

(Source: eweek.com)

Conclusion

After completing the overall article analysis on Midjourney vs. DALL-E Statistics – Which is Better?, it can be concluded that both Midjourney and DALL-E are powerful AI image generators. Each has different features, market valuation, and user base. Midjourney promotes stylised, artistic, and imaginative visuals, while DALL-E generates realistic, clean, and highly accurate images.

So, you may want to choose a better option between Midjourney and DALL-E. In that case, it depends on the purpose that the particular individual is looking for, as every detailed analysis is stated in the report above.