Mobile Shopping Statistics By Conversion Rates and Facts

Introduction

Mobile Shopping Statistics: Mobile Shopping/commerce (m-commerce) has emerged as a dominant force in the global retail landscape, driven by the proliferation of smartphones and the increasing preference for online shopping. In 2025, global m-commerce sales are projected to reach USD 6.5 trillion, accounting for approximately 75% of all e-commerce transactions. This significant growth is supported by the widespread adoption of smartphones, with over 4.8 billion users worldwide, representing nearly 59% of the global population.

Consumer behavior has notably shifted towards mobile platforms, with 73% of online shoppers preferring mobile apps over websites for their purchases . In the United States, mobile commerce sales are expected to reach USD 900 billion in 2025, comprising nearly 50% of the nation’s total e-commerce sales . The average annual spending per mobile shopper has risen to USD 2,500, reflecting increased consumer trust and reliance on mobile shopping platforms.

The integration of digital wallets has further streamlined the mobile shopping experience, with mobile wallets like Apple Pay and Google Pay facilitating 60% of digital transactions globally . Additionally, mobile push notifications have been shown to increase conversion rates by 88%, highlighting the effectiveness of personalized marketing strategies in the mobile commerce sector.

These statistics underscore the critical importance for businesses to optimize their mobile commerce strategies to meet evolving consumer expectations and capitalize on the growing m-commerce market.

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• In the U.S., mobile commerce sales hit $432.40 billion by the end of 2022, showing a 41% jump compared to the year before.
• By 2023, mobile retail sales were expected to go over $510 billion; by the end of 2025, they are projected to reach around $710 billion.
• About 89% of people now prefer ordering groceries online instead of shopping at physical stores.
• In 2022, Americans spent around 4.5 hours daily using their smartphones for mobile shopping.
• It was also the most popular mobile shopping app, downloaded approximately 30 to 35 million times across Android and iOS devices.
• Mobile shopping statistics indicate that approximately 54% of mobile commerce payments were made through mobile shopping apps.
• In 2022, mobile commerce sales increased by 85% as shoppers purchased smartphones over laptops.
• As of 2023, around 79% of people used mobile devices to buy online.
• Among U.S. mobile shoppers, 90% fall within the 25 -34 age range.

What Is Mobile Commerce?

Mobile commerce, or m-commerce or mCommerce, means buying or selling things using wireless handheld gadgets like smartphones or tablets. It’s a part of e-commerce that lets people do many business tasks without needing a desktop computer.

Here are some real-life examples of how people use mobile devices for fast and easy transactions:

• Small business owners selling items at art fairs or local service providers like massage therapists
• Individuals using mobile banking to deposit checks, send mone,y or pay bills online
• Users checking info services like live sports scores, weather updates, traffic reports, or news headlines

Two big advantages of m-commerce are convenience and portability. Since mobile devices are easy to carry and connect to the internet, people can shop, bank, or get information anytime and anywhere.

M-Commerce General Market Statistics

(Source: octalsoftware.com)

• By 2025, mobile shopping in the U.S. is expected to hit $710.4 billion.
• In the first quarter of 2023, smartphones (not including tablets) made up 58.33% of all web traffic worldwide.
• Mobile Shopping Statistics stated that the global mobile commerce (m-commerce) industry was valued at about $538.9 billion in 2023. It’s projected to grow to $2.4 trillion by 2030, with an annual growth rate of 24%.
• As of January 2024, mobile sales made up nearly 65.7% of online retail purchases worldwide.
• Statista reports that mobile e-commerce sales hit $2.2 trillion in 2023, 60% of all digital sales globally. By 2027, this number could climb to $3.4 trillion.
• Insider Intelligence predicts that U.S. mobile shopping will generate about $534.18 billion in 2024, 40.4% of total online sales.
• Tablet shopping is expected to drop from $61.08 billion in 2024 to around $57.01 billion by 2026.
• Amazon ranks as the most popular mobile app for online shopping.
• In the United Kingdom, mobile shopping is expected to bring in over £100 billion (roughly $123.7 billion) by 2024.
• In the U.S., mobile retail sales passed $647.95 billion in 2025. By 2027, it’s forecasted to grow to around $860 billion, nearly doubling in just two years.

Mobile Conversion Rates And Optimisation Statistics

• Mobile apps have proven much better at keeping users engaged than traditional shopping methods. They regularly show higher interaction rates than older ways of shopping.
• Businesses focus on improving the user experience, making navigation easier, and offering personalized content to improve mobile conversion rates.
• Important strategies include faster page loading, clear call-to-action buttons, and smooth checkout processes. These steps help turn more mobile users into customers, boosting the overall success of mobile apps.

(Source: wisernotify.com)

• In 2025, mobile apps reached a commerce sales conversion rate of 3.5%, which is much higher than the 2% conversion rate on mobile websites.
• When looking at market share for online orders, mobile devices have 66% of the market, beating desktops and tablets.
• This trend is mostly driven by mobile devices’ user-friendly designs (UI/UX).
• People like smartphones because they are convenient and easy to browse, shop, and use social media.
• The portability of smartphones and constant improvements in mobile technology also help drive higher sales.
• In addition, many apps and websites are now designed specifically for mobile users, making them even more attractive. These factors all work together to support the growth of mobile commerce.

(Reference: m-img.org)

• Users view 4.2 times more products per session in mobile shopping apps than on mobile websites.
• This happens because shopping apps give users a better experience with faster load times and easier navigation.
• Apps often offer personalized product suggestions and features that keep users interested for longer.
• Also, apps can send push notifications about sales and special offers, encouraging users to browse even more.
• All these features make shopping apps more appealing and lead to more product views per session.
• When it comes to cart abandonment, mobile apps perform much better. Their average abandonment rate is just 20%, compared to 68% for desktops and a massive 97% for mobile websites.

Regional Insights On Mobile E-commerce

United States

(Source: appetiser.com)

• In Q3 2024, smartphones made up 77% of visits to retail websites and 68% of online purchases. This shows a 20% rise in mobile shopping compared to last year.
• In 2022, Amazon and SHEIN were among the most downloaded apps, with over 35 million and 27 million downloads, respectively. Still, by 2025, about 80% of customer support teams plan to move away from mobile apps and use chat-based platforms instead.
• Social commerce in the U.S. increased fast—from $37 billion in 2021 to almost $80 billion.
• By 2025, over 100 million Americans are expected to scan QR codes using their phones. (Statista)
• Mobile is not just growing—it’s changing how people shop. Mobile phones are leading the way, with 77% of users browsing on phones, and over 100 million people are expected to scan QR codes by 2025.
• While apps like Amazon still get millions of downloads, many businesses are shifting to messaging tools instead of traditional apps.
• The future is not just “mobile-first”—it’s “mobile-only,” blending online tools with in-store experiences.

Europe

(Source: appetiser.com)

• Europe’s quick delivery services market is expected to reach $12.6 billion in 2025. This market is growing at 7.05% annually and should reach $16.54 billion by 2029.
• Online shopping in Europe’s top five markets (France, Germany, Italy, Spain, and the UK) is expected to grow from €389 billion in 2024 to €565 billion by 2029, rising 7.8% annually.
• By 2029, around 32% of all retail spending in the UK will be online, compared to 27% in 2024. While countries like Germany and France are catching up, the UK continues to lead in digital shopping.
• Europe’s online shopping market is growing fast, but still trails behind the U.S.
• The UK will see 32% of online shopping by 2029, while the U.S. already sees nearly $1 in every $3 spent through digital channels.
• Europe is embracing a mix of tech and in-store shopping, while U.S. buyers are going all-in on platforms like Amazon and Walmart or looking for unique online brands.

Australia

(Source: appetiser.com)

• Around 95% of Australians shop using smartphones. Gen X (99%) and Millennials (97%) are the top users. Baby Boomers still rely on desktops, especially for large or research-intensive purchases.
• Australia’s online shopping market is expected to reach $57.65 billion in 2025, growing at 6.53% yearly, mostly driven by mobile-first habits.
• 57% of shoppers expect same-day pickup, and 77% want to track their orders in real-time.
• 44% of customers leave their shopping carts if shipping takes 2 days. Over half want to pick up their purchases the same day.
• Mobile shopping is common in Australia, especially among Gen X and Millennials.
• Speed matters a lot: customers will likely cancel their orders if deliveries are slow.
• Businesses must keep up with demand by offering fast, reliable service to stay competitive.

Payment Methods And Mobile Commerce

• In 2024, credit cards remained the most popular payment method, making up around 50% of all mobile transactions.
• Debit cards followed closely behind, accounting for about 30% of payments.

(Source: grandviewresearch.com)

• Mobile wallets gained significant popularity in 2024, accounting for approximately 15% of mobile transactions.
• Services like Apple Pay, Google Wallet, and Samsung Pay made shopping easier, safer, and contact-free.
• In 2024, contactless payments saw huge growth. About 60% of shoppers used this method at least once a month. It’s favoured because it’s fast, easy, and secure.
• Although still small, cryptocurrencies like Bitcoin began to be used more in mobile shopping, making up around 2% of all transactions.
• The advantage is that cryptocurrencies are decentralized and don’t depend on banks, attracting more consumers.
• In 2024, about 10% of mobile payments used biometric security, such as fingerprint or face recognition, to improve safety and speed. This highlights the growing importance of new technology in mobile commerce.
• In 2023, mobile retail (M-retailing) was the leading part of the mobile commerce market.

(Source: grandviewresearch.com)

• The significant increase in mobile shopping stemmed from a rise in smartphone usage and improved mobile internet connectivity.
• Shoppers often use their phones to look at products, check prices, and buy items, enjoying the ease of shopping anytime and anywhere.
• More businesses have created mobile-friendly websites and simple shopping apps, making the experience smoother and more enjoyable.
• Many stores also offer mobile shopping apps, letting customers order items from their phones. This has helped M-retailing grow even more.
• The mobile billing (M-billing) segment is expected to grow quickly between 2024 and 2030. This is because more people are using their phones to handle financial tasks.
• With M-billing, users can pay bills straight from their mobile phones, which reduces the need to pay in person and speeds things up.
• As more people look for easy and quick ways to manage payments, the demand for M-billing increases.

Emerging Trends In Mobile Shopping Statistics

• Global social commerce is expected to pass $2 trillion by 2025.
• In the U.S., about 42% of buyers see live shopping events as fun. In Europe, that number is 38%.
• Apps like Pinterest, TikTok, YouTube, and Amazon compete to win more social shoppers.
• The U.S. buy-now-pay-later (BNPL) market is predicted to reach $122.26 billion by 2025.
• In 2024, 55% of Gen Z consumers bought something through social media apps. TikTok was the second most popular app for shopping after Instagram.
• By 2025, around 75% of SaaS (Software-as-a-Service) companies will use a product-led growth approach, letting users try products on their own through mobile, saving time and reducing costs.
• Online sales could grow to $3.35 trillion by 2028, with 63% of that spending on phones or tablets.
• This means that more than $3 out of every $5 spent online will come from mobile purchases.
• Mobile shopping statistics indicate that global mobile commerce will reach $2.9 trillion by 2025.
• By 2025, social shopping will bring in over $2 trillion. Many buyers now enjoy live shopping as a mix of fun and buying.
• Gen Z prefers social shopping. With 55% shopping through apps like TikTok and Instagram, businesses must create fun, short, mobile-friendly shopping content.
• Buy Now, Pay Later is replacing credit cards. It’s expected to grow to $122 billion by 2025 and is especially popular for beauty and fashion products.
• Brands should make BNPL options easy to find and use on social shopping pages.
• SaaS is going mobile. By 2025, 75% of SaaS companies will focus on mobile-first strategies, giving users fast, self-service tools to try and buy.
• Mobile will take over online shopping. By 2028, 63% of all e-commerce will happen on phones.
• Apps should be fast, use 5G tech, and allow users to sign up or buy with just three taps.
• People now spend 88% more time watching how-to content on mobile than on computers.

Mobile Shopping Behaviour And Preferences Statistics

• Each U.S. smartphone shopper spends 14 hours and 7 minutes a year using mobile shopping apps.
• 50% of online shoppers in the U.S. use shopping apps regularly.
• Half of smartphone users have at least four shopping apps, and 9% have 10 or more.
• Among people ages 18 to 44, 96% have at least one shopping app, and 61% have more than four.
• Among adults over 45, 75% have at least one, and 39% have more than four.

(Source: pewresearch.org)

• Mobile Shopping Statistics stated that 10% of frequent shoppers use five or more e-commerce apps.
• 15% use shopping apps every day
• Almost 37% open them a few times each week
• 26% use them a few times each month
• Nearly 21% of heavy users open shopping apps several times a day
• 61% of American adults say mobile shopping is important for making online purchases easier.
• 35.2% of Americans buy something from a retail store using their phone every week.
• U.S. shoppers are 17.7% more likely than the global average to make weekly purchases by smartphone.
• 79% of smartphone users have bought something online using their mobile device in the past 6 months.
• 80% of buyers have used their phones inside physical stores to compare products or prices.

(Source: tidio.com)

• 38% of men think they will shop more on mobile.
• In 2023, 67% of people shopping on mobile were women.
• 51% of mobile shoppers use voice assistants like Siri or Alexa to look up products.
• 70% of all online purchases are made through mobile phones.
• In the UK, 75% of all visits to retail websites in Q2 2023 came from smartphones.
• In the U.S., 78.9% of mobile shoppers are Millennials or Gen Z.
• 11% of seniors (age 65+) in the U.S. shop on mobile every week.
• 61% of mobile users finish buying on a computer or laptop.
• 22% visit shopping sites after getting marketing emails or seeing social media posts.
• 5% of shoppers browse online stores on their phones multiple times daily.

M-Commerce Demographic Statistics

• In the U.S., adults between 30 and 49 years old with higher incomes are the most active mobile shoppers.
• 92% of people in this age group often shop online using smartphones.
• 49% of them make purchases through their phones at least once a week.
• They’re 29% more likely than the average American adult to shop by phone and 53% more likely to do it weekly.

(Reference: capitaloneshopping.com)

• Mobile Shopping Statistics stated that 87% of people aged 18–29 shop online using their smartphones regularly.
• 38% of them use their phones to shop weekly or more often.
• Compared to the average adult, mobile shoppers are 14% more likely to shop on mobile and 19% more likely to do so at least once a week.
• Among those 56–64 yet told, 69% use smartphones to shop online, but only 22% shop at least once a week.
• That’s 9.2% less likely than the national average to shop by phone and 31% less likely to do it weekly.
• For people 65 and older, 48% use smartphones for online purchases, while only 11% shop weekly.
• They are 37% less likely to shop by phone than the average adult and 66% less likely to do so weekly.
• Mobile Shopping Statistics stated that 46.9% of mobile e-commerce users in the U.S. are aged 18–24.
• 31.8% are 25–34 years old.
• 9% fall between 35–44 years old.
• Only 4.2% are aged 45–54, and 8.1% are 55 or older.
• 53.1% of U.S. mobile shoppers are male.
• Mobile Shopping Statistics stated that 46.9% are female.

Conclusion

To summarise, shopping on mobile devices is transforming the way people purchase goods worldwide. Increasingly, customers are using their phones and shopping apps to search for and purchase items. Because of this, companies need to ensure their websites and apps work well on mobile. The rise in mobile payments, custom deals, and quick checkout options shows shoppers want speed and ease.

As phone technology continues to improve, mobile shopping is likely to make up a larger percentage of total retail sales and help boost revenue earnings for businesses. We have shed enough light on Mobile Shopping Statistics through this article.