Moz Pro vs. SpyFu Statistics – Which is Better? (2025)

Introduction

Moz Pro vs. SpyFu Statistics: Moz Pro and SpyFu are both SEO tools that offer powerful features to help marketers boost search rankings, track competitors, and improve overall website performance. Moz Pro is recognised for its trusted metrics, including Domain Authority, site audits, on-page SEO analysis, and keyword research. In contrast, SpyFu distinguishes itself with its in-depth competitor analysis, historical data tracking, PPC keywords, ad campaigns, and organic ranking.

This article has covered all the current analyses of the platform, drawing on various insights, including its features, pricing, usage statistics, strengths, and weaknesses. All the detailed information will help you make an informed decision on which SEO tool is better suited for your business or SEO strategy.

Editor’s Choice

• Moz Pro was founded in 2024 and is headquartered in Seattle, WA, USA, while SpyFu was founded in 2005.
• 6sense reported that Moz’s market share will account for 1.08%, while SpyFu’s will reach 0.15%, both in the search engine optimisation (SEO) and Search Engine Marketing (SEM) markets.
• According to reports from Growjo.com, Moz’s overall revenue in 2025 is estimated to be USD 50.8 million, followed by SpyFu’s revenue of approximately USD 2.4 million.
• According to Enlyft’s 2025 reports, the majority of Moz Pro users are from the United States (approximately 62%), and for SpyFu, around 67% of its users are based in the United States.
• As of 2025, Moz Pro is primarily used by medium-sized companies (43%), and SpyFu is most popular with small firms (43%).
• Around 21% of Moz Pro users and 31% of SpyFu users are from the Marketing and Advertising Industry.
• Moz.com is the official website of Moz Pro. According to Similarweb reports, in April 2025, Moz.com received approximately 849,000 visits, while Spyfu.com had 391,300.
• Based on age demographics, users aged 25 to 34 years accounted for the highest share, at 25.07% in Moz and 24.2% in Spyfu.

Features of Moz Pro vs. SpyFu

Specifications of Moz Pro and SpyFu

Moz Pro vs. SpyFu Statistics by Market Share and User Base

(Reference: 6sense.com)

• The above graph indicates that in 2025, Moz’s market share will account for 1.08%, while SpyFu’s will reach 0.15%, both in the search engine optimisation (SEO) and Search Engine Marketing (SEM) markets.
• According to a report published by G2, both SEO tools are primarily used by small businesses, with Moz Pro (58.1% of reviews) and SpyFu (73.1% of reviews) being the most popular options among them.
• According to Enflyft’s reports, approximately 158 companies are currently using Moz Pro in Search Engine Marketing, which accounts for a market share of 0.01%.
• Similarly, SpyFu is used by 428 companies, accounting for a 0.02% market share in the search engine marketing (SEM) industry.
• 6sense reports indicate that Moz has approximately 3,002 customers, while SpyFu is used by around 405 customers.

Financial Analysis of Moz Pro vs. SpyFu

• According to reports from Growjo.com, Moz’s overall revenue in 2025 is estimated to be USD 50.8 million, followed by SpyFu’s revenue of approximately USD 2.4 million.
• Meanwhile, Moz’s total funding in the same duration will be USD 29.1 million, while SpyFu’s remained Zero.
• The annual pricing for Moz and SpyFu is USD 948 and USD 396, respectively.

Top Industries Using Moz Pro and SpyFu

• Enlyft survey reports show that approximately 21% of Moz Pro users are from the Marketing and Advertising Industry.
• Meanwhile, other users from different industries are 11% (Information Technology and Services), 10% (Internet), and 8% (Computer Software field).
• In contrast, SpyFu’s main customer share comes from top industries, specifically Marketing and Advertising (31%), Information Technology and Services (14%), Computer Software (10%) and Internet (6%).

The table below elaborates on the number of industries using Moz Pro as well as SpyFu in 2025:

Top Countries Using MozPro vs. SpyFu Statistics

• According to Enlyft’s 2025 reports, the majority of Moz Pro users are from the United States (approximately 62%), followed by the United Kingdom (11%) and India (8%).
• For SpyFu, around 67% of its users are based in the United States, while about 12% come from India.

The number of Companies using MozPro and SpyFu in the top countries is stated in the table below:

Companies Using MozPro vs. SpyFu Statistics by Company Size

• As of 2025, Moz Pro is primarily used by medium-sized companies (43%), followed by small companies (38%) and large companies (14%), according to Enlyft.
• SpyFu is most popular with small firms (43%), followed by medium-sized firms (42%), and then large firms (13%).

Moz Pro vs. SpyFu Statistics by Pricing (2025)

#1. Moz Pro

#2. SpyFu

Website Traffic Statistics by Ahrefs vs SEMrush

#1. Moz Pro

(Source: similarweb.com)

• moz.com is the official website of Moz Pro, so the above graph indicates that in April 2025, the total number of visits to Moz.com accounted for around 849K, a 19.47% decrease from the previous month.
• The website’s bounce rate was 32.79% in the same period.
• Meanwhile, the average number of pages per visit was 5 minutes and 42 seconds, and the average visit duration was 00:04:32.
• The global ranking of Moz.com in the last three months changed from 55,028 to 52,356.
• The website’s global ranking is #52,356.
• In the United States, it ranked #39,495 overall, and within its category, it ranked #89.

#2. SpyFu

(Source: similarweb.com)

• As of April 2025, the total number of visits to Spyfu.com was 391.3K, a 19.47% decrease from the previous year, with a bounce rate of 32.79%.
• The website’s average number of pages per visit (00:04:32) and the average visit duration (5 minutes and 42 seconds).
• Additionally, the global ranking of Spyfu.com over the last three months has changed from 82,797 to 89,722.
• Similarly, the website’s global ranking is #89,722.
• In the United States, it ranked #40,390 overall, and within its category, it ranked #93.

By Country

#1. Moz Pro

(Reference: similarweb.com)

• The United States of America accounted for the highest Moz website share of 23.35% in April 2025, a decrease of 15.19% from the previous month.
• The following are the top five countries by website traffic share: India: 16.28% (-3.03%), Pakistan: 9.9% (-5.18%), United Kingdom: 6.74% (-19.06%), Canada: 2.24% (-27.06%)
• The rest of the countries captured a share of 41.49% of Moz.com web traffic during the same period.

#2. SpyFu

(Reference: similarweb.com)

• The above graph shows that the top three countries’ website traffic, as captured by Spyfu.com, were the United States (45.97%; -10.36%), India (12.16%; -3.31%), and the United Kingdom (9.43%; -45.73%).
• The website traffic of the next two countries in the same period is Ukraine, at 1.7% (+57.02%), and France, at 1.34% (-21.79%).
• Moreover, the traffic share of other countries on spyfu.com secured 29.4%.

By User Demographics

#1. Moz Pro

(Reference: similarweb.com)

• As of April 2025, the total number of Moz.com website users aged 25 to 34 years accounted for the highest share, at 25.07%, followed by those aged 35 to 44 years at 17.35%.
• Furthermore, the age distribution of other users is as follows: 18-24 years (16.81%), 65 years and older (13.62%), 55-64 years (13.58%), and 45-54 years (13.57%).
• As of April 2025, based on gender, approximately 66.88% of Moz users were male, and 33.12% were female.

#2. SpyFu

(Reference: similarweb.com)

• The highest share of SpyFy website users was captured by those aged 25 to 34 years, at 24.2%, in the same duration.
• The age distribution of other users is as follows: 65+ years (16.12%), 35-44 years (15.98%), 45-54 years (14.61%), 55-64 years (15.44%), and 18-24 years (13.66%).
• Male and female users share secured at 66.92% and 33.08%, respectively.

By Marketing Channels Distribution

• According to Similarweb reports, in April 2025, the top traffic sources for Moz.com and Spyfu.com were direct searches, with 46.61% and 58.51%, respectively.

Furthermore, other traffic sources of both platforms’ websites are mentioned in the table below:

By Social Media (As of April 2025)

Overall Rating Comparison between Moz Pro and SpyFu

Conclusion

After completing the article on Moz Pro vs. SpyFu Statistics – Which is Better?, it can be concluded that both are commonly used SEO tools with their unique features, prices, and user base. Moz Pro is better suited for businesses that want a comprehensive SEO platform with reliable tools for keyword tracking, site audits, backlink analysis, and rank monitoring. SpyFu, on the other hand, shines in competitive research and PPC intelligence.

The ultimate decision is yours, as it depends on the user’s business size, marketing goals, and the level of detail they need to delve into SEO strategies.