Introduction
Contents
- Introduction
- Editor’s Choice
- Facts About Nintendo
- Nintendo’s Net Sales Statistics
- Lifetime Gaming Software Unit Sales of Nintendo Statistics By Platform
- Gaming Hardware Unit Sales of Nintendo Statistics By Platform
- Nintendo Revenue Statistics By Product Segmentation, Q1 2024
- Nintendo Switch Online Brand Awareness, Usage, Popularity, Loyalty, and Buzz in 2023
- Number of Employees of Nintendo
- Annual Active Nintendo Switch Users Statistics
- Nintendo Website Traffic Statistics By Country
- Most Watched Nintendo Streamers
- Conclusion
Nintendo Statistics: Nintendo Co., Ltd. is a Japanese multinational consumer electronics and video game company headquartered in Kyoto, Japan. Founded on September 23, 1889, by Fusajiro Yamauchi, Nintendo originally produced handmade playing cards.
Over the decades, it evolved into one of the most influential companies in the gaming industry. This article will guide you effectively as it includes many different current trends and analyses of Nintendo from several insights.
Editor’s Choice
- Nintendo’s global revenue for the first quarter of 2024 was approximately $4.5 billion, showing a 7% increase compared to the same period in 2023.
- The North American region accounted for the highest revenue, resulting in USD 1.8 billion, holding a share of 39.6% of the total revenue.
- For the full year ended March 31, 2024, Nintendo reported a 4.4% increase in net sales, reaching ¥1.7 trillion (USD 11 billion).
- Furthermore, gross profit rose by around 7.8%, totaling ¥954.3 billion (USD 6.2 billion).
- During the same period, operating profit and ordinary profit were USD 3.4 billion (+4.9%) and USD 4.4 billion (+12.2 %), respectively.
- On the other hand, in Q1 2024, Nintendo Switch Units sold 4.76 million, a 4% increase from Q1 2023.
- The subscription service saw a 12% increase in memberships, reaching 40 million subscribers. Revenue from online services was $300 million for Q1 2024.
- Nintendo’s best-selling home console in February 2024 was the Nintendo Switch, which shipped over 137 million units.
- As of 2023, Nintendo employed a total of 7,317 people worldwide.
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Facts About Nintendo
- Founded in 1889, Nintendo started as a playing card company in Kyoto, Japan.
- Nintendo Switch has sold over 110 million units worldwide since its launch in 2017.
- The Nintendo Switch was the best-selling console for 36 consecutive months in the U.S. as of Q1 2024.
- “Mario Kart 8 Deluxe” is the best-selling game on the Nintendo Switch, with over 48 million copies sold.
- “Animal Crossing: New Horizons” sold over 40 million copies globally.
- Digital sales accounted for 40% of Nintendo’s total revenue in Q1 2024.
- Nintendo introduced the first handheld gaming console, the Game Boy, in 1989, which sold over 118 million units worldwide.
- The Nintendo Switch hybrid console revolutionized gaming by combining home and portable gaming, leading to over 110 million units sold.
- The Super Mario franchise has sold over 758 million units worldwide.
- Nintendo partly owns the Pokémon franchise, which has sold over 440 million copies globally, making it one of the best-selling video game franchises of all time.
- In Q1 2024, Nintendo Switch sold 4.2 million units, leading the console market in sales.
- Nintendo’s mobile games have been downloaded over 650 million times.
- At the same duration, the Nintendo Switch Online service has over 40 million subscribers.
- Digital sales saw a 25% year-over-year growth, contributing significantly to overall revenue.
- Nintendo invests heavily in R&D, spending approximately USD 1.2 billion annually to innovate and improve gaming experiences.
Nintendo’s Net Sales Statistics
- Nintendo Statista reported that in Q1 2024, Nintendo’s net sales totaled approximately ¥307.5 billion ($2.3 billion), a 4.7% decrease from the same period last year.
(Reference: statista.com)
- Moreover, Nintendo’s net sales were around USD 12,042 million in 2023, up from USD 14,011 million in 2022.
Furthermore, the above graph elaborates on the overall net sales from 2008 to 2021 are:
|
Year |
Net Sales (in millions of U.S. dollars) |
| 2021 |
15,900 |
|
2020 |
12,115 |
| 2019 |
10,914 |
|
2018 |
9,959 |
| 2017 |
4,366 |
|
2016 |
4,464 |
| 2015 |
4,581 |
|
2014 |
5,550 |
| 2013 |
6,759.82 |
|
2012 |
7,898.2 |
| 2011 |
12,221.03 |
|
2010 |
15,423.29 |
| 2009 |
18,761.45 |
|
2008 |
16,724.23 |
By Net Income
(Reference: statista.com)
- In fiscal year 2023, Nintendo, the Japanese video gaming company, generated a net income of USD 3.25 billion, a decrease from USD 3.9 billion in the previous year.
Other net income of the company from 2008 to 2021 are stated below:
|
Year |
Net Income
(million U.S. dollars) |
| 2021 |
4,367 |
|
2020 |
2,395 |
| 2019 |
1,768 |
|
2018 |
1,329 |
| 2017 |
915 |
|
2016 |
146 |
| 2015 |
348 |
|
2014 |
-225 |
| 2013 |
75 |
|
2012 |
-527 |
| 2011 |
935 |
|
2010 |
2,458 |
| 2009 |
2,848 |
|
2008 |
2,573 |
By Regional Revenue
- Nintendo Statistics also represents that in the first quarter of 2024, the North American region accounted for approximately 207 billion yen (USD 1.46 billion).
- Strong sales of “The Legend of Zelda: Tears of the Kingdom” and continued popularity of the Nintendo Switch console.
Other regional analyses in Q1 2024 are followed below:
|
Region |
Revenue | Contributing Factors |
| Europe | 138 billion yen ($970 million) |
High engagement with Nintendo Switch games and the success of the “Super Mario Bros. Movie,” which boosted game sales featuring Mario characters. |
|
Japan |
92 billion yen ($650 million) | Strong domestic sales of new game releases and consistent performance of Nintendo’s core titles. |
| Other Regions (Asia-Pacific and Latin America) | 24.3 billion yen ($170 million) |
Growth in emerging markets and increased digital sales. |
(Source: coinspeaker.com)
(Reference: statista.com)
- The above graph further states that in the financial year 2023, the United States of America accounted for USD 4.45 billion.
- Moreover, other regions’ revenue for Nintendo is followed by Europe (USD 2,969 million), Japan (USD 2,749 million), and the Americas, excluding the U.S. (USD 816 million).
- However, in 2023, other regions together made up around USD 1,054 million.
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Lifetime Gaming Software Unit Sales of Nintendo Statistics By Platform
(Reference: statista.com)
- Nintendo Statistics also reports that as of March 2024, Nintendo has sold approximately 1.2 billion or 1,235.82 million software units for its Nintendo Switch gaming console.
- Nintendo’s second and third-ranked platforms in terms of unit sales are the Nintendo DS (948.76 million units) and Wii (921.85 million units), respectively.
- Furthermore, gaming software other unit sales (in millions) by the platform are followed by Game Boy (501.11), NES (500.01), Nintendo 3DS (391.96), SNES (379.06), Game Boy Advance (377.42), Nintendo 64 (224.97), Nintendo Game Cube (208.58), and WiiU (103.6).
Gaming Hardware Unit Sales of Nintendo Statistics By Platform
(March 31, 2024)
|
Platform |
Unit Sales (million units) |
| Nintendo Switch |
141.32 |
|
Nintendo 3DS |
75.94 |
| Wii U |
13.56 |
|
Wii |
101.63 |
| Nintendo DS |
154.02 |
|
Game Boy Advance |
81.51 |
| Game Boy |
118.69 |
|
Nintendo GameCube |
21.74 |
| Nintendo 64 |
32.93 |
|
Super Family Computer / SNES |
49.10 |
| Family Computer / NES |
61.91 |
(Source: nintendo.co)
Nintendo Revenue Statistics By Product Segmentation, Q1 2024
|
Switch Hardware |
● Nintendo shipped 3.43 million Switch units, a 22.9% decrease from the previous year.
● The Switch OLED model was the best-seller, accounting for 1.5 million units, followed by the standard Switch, which had 1.3 million units |
| Software Sales |
● Nintendo sold 41.41 million software units, down 8.6% year-on-year. ● Despite this, the demand for Nintendo’s titles remained strong, with “Nintendo Switch Sports” selling at 4.84 million units, “Mario Strikers: Battle League” (1.91 million units), “Kirby and the Forgotten Land” (1.88 million units), and “Mario Kart 8 Deluxe” ( 1.48 million units) |
|
Digital and Mobile Sales |
● Digital sales reached ¥88 billion (USD 660.7 million), up 16% year-on-year, driven by downloadable software and add-on content.
● Mobile and IP-related income was ¥10.9 billion (USD 81.8 million), down 16.8% |
| Overall Financial Highlights |
● The gross profit for Q1 2024 was ¥184.5 billion (USD 1.4 billion), down 4.3% from the previous year. ● Net profit attributable to parent company owners was ¥490.6 billion (USD 3.6 billion) for the fiscal year |
Nintendo Switch Online Brand Awareness, Usage, Popularity, Loyalty, and Buzz in 2023
|
Brand Awareness |
In the United States, approximately 75% of video game subscription users are aware of Nintendo Switch Online. |
| Subscription Rate |
Nintendo Statistics further depicts that around 60% of Nintendo Switch owners in the U.S. are subscribed to Nintendo Switch Online. |
|
Usage Frequency |
Over 50% of subscribers use the service at least weekly, primarily for online multiplayer gaming and access to a growing library of classic games. |
| Loyalty Renewal Rate |
70% of subscribers renew their subscriptions annually, indicating strong brand loyalty. |
|
Satisfaction Rate |
User satisfaction with Nintendo Switch Online services is high, with a satisfaction rate of around 80%. |
| Buzz: Social Media Mentions |
● NSO has an average of 15,000 mentions per month on major social media platforms, with peaks during major game releases and updates, ● The overall sentiment around NSO is positive, with 65% of mentions reflecting a favorable view of the service. |
(Source: statista.com)
Number of Employees of Nintendo
(Reference: statista.com)
- As of Nintendo Statistics 2023, Nintendo employed a total of 7,317 people worldwide, an increase from 6,717 in 2022.
- Furthermore, the total number of employees in Nintendo in previous years is followed by 2021 (6,574), 2020 (6,200), 2019 (5,944), 2018 (5,501), 2017 (5,166), 2016 (5,064), 2015 (5,120), 2014 (5,213), 2013 (5,080), 2012 (4,928), 2011 (4,712), and 2010 (4,425).
Annual Active Nintendo Switch Users Statistics
(Reference: statista.com)
- From April 2023 to March 2024, there were around 123 million active Nintendo Switch users globally, an increase from 116 million Nintendo accounts that had played Nintendo Switch games at least once during the previous 12-month period.
In contrast, from 2017 to 2023, the total number of users who played Nintendo Switch software one or more times is described below:
|
Date |
Number of users
(in millions) |
| 10/2017 – 9/2018 |
23 |
|
4/2018 – 3/2019 |
35 |
| 10/2018 – 9/2019 |
41 |
|
4/2019 – 3/2020 |
56 |
| 7/2019 – 6/2020 |
65 |
|
10/2019 – 9/2020 |
71 |
| 4/2020 – 3/2021 |
87 |
|
10/2020 – 9/2021 |
92 |
| 7/2020 – 6/2021 |
90 |
|
4/2021 – 3/2022 |
104 |
| 10/2021 – 9/2022 |
106 |
|
7/2021 – 6/2022 |
105 |
| 4/2022 – 3/2023 |
116 |
|
7/2022 – 6/2023 |
116 |
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Nintendo Website Traffic Statistics By Country
(Source: similarweb.com)
- As mentioned in Nintendo Statistics, Japan had 29% of total traffic on Nintendo.com in the last month of May 2024, but it recorded an increase in total website visitors by 2.98%.
- Other countries recorded the following contributions in total traffic: the United States of America = 25.79% (+15.13%), France = 3.78% (+33.18%), Canada = 3.44 % (+10.74%), and Germany = 2.68% (19.84%).
- Additionally, other countries collectively made around 35.32% of traffic on Nintendo.com.
By Device
(Reference: semrush.com)
- Around the world, 15.24% belong to desktop Nintendo players, and 84.76% belong to mobile gamers.
- 52% of total Nintendo gamers belong to the United States of America, which is 29.4 million; out of these,15.52% are desktop players, and 84.48% are mobile players.
- Japan has 26.48 million players, resulting in 25.69% out of these, 14.33% belonging to desktop games, and 85.67% playing the game on mobile devices.
- Nintendo Statistics also show that out of the total players, 6.07% are from Mexico, resulting in 6.25 million, with 10.6% access to the desktop version and 89.4% access to mobile devices.
- In France and Germany, there are around 4.17 million and 3.39 million players, respectively, resulting in 4.05% and 3.29%.
- Out of these, in France, 10.87% of players are desktop players, and 89.13% are mobile players, while in Germany, around 17.21% of players access Nintendo on desktop, and 82.79% play on mobile.
By Demographics
(Reference: similarweb.com)
- As of May 2024, the Nintendo Statistics by demographic state that the highest number of gamers observed is between the ages of 25 and 34, resulting in 32.91%.
- Around 32.27% of Nintendo players are between 18 and 24 years old.
- On the other hand, 17.55% and 9.23% belong to the 35 to 44-year-old and 45 to 54-year-old age groups, respectively.
- 64% of players are aged between 55 years to 64 years.
- And 3.4% of Nintendo gamers are contributing from the age group of 65 years and above in nintendo.com.
By Traffic Sources
(Reference: similarweb.com)
- As mentioned in Nintendo statistics, the highest rate of traffic to nintendo.com is from organic search, which is 48.32%.
- 82% is direct traffic, while 4.61% is from social media.
- Furthermore, other traffic sources towards Nintendo.net are referrals (4.11%), paid search (0.85%), Mail (2.98%), and Display (0.32%).
By Social Media Referral Rate
(Reference: similarweb.com)
- Based on Nintendo Statistics, Twitter has the highest social media referral rate on nintendo.com, resulting in 47.5% more referrals than other social networks.
- YouTube and Reddit contribute by 28.1% and 11.55%, respectively.
- Traffic sent by Hatena is 4.09%, and LinkedIn contributes 2.73%.
- Other social media networks with nominal contribution percentages of nentendo.com collectively make up 6.02%.
Most Watched Nintendo Streamers
- In the first quarter of 2024, several Nintendo-focused streamers gained significant viewership on platforms like Twitch and YouTube.
Here are some of the most prominent top 5 streamers and their statistics:
|
Name |
Hours Watched | Description |
| Mizkif | 3.9 million |
Notably, there is engaging content and regular streaming of popular Nintendo titles such as “Super Mario 64” and “The Legend of Zelda” series |
|
AuronPlay |
3.9 million | Entertaining commentary and a variety of streams, often featuring Nintendo games like “Mario Kart 8 Deluxe”. |
| Summit1g |
6 million |
While not exclusively a Nintendo streamer, Summit1g has dedicated significant streaming hours to Nintendo games, contributing to his high viewership |
|
Pokimane |
4.5 million |
Popular for her interactive streams and variety of content, including sessions with Nintendo titles such as “Animal Crossing: New Horizons” |
|
Nickmercs |
4.1 million |
Known for his competitive gameplay and occasional Nintendo game streams, especially during special events or game releases ( |
Conclusion
Looking ahead, Nintendo’s strategy includes the release of advanced hardware like the Switch Pro and the continuous development of engaging games. These efforts are likely to sustain and enhance its market position.
In conclusion, Nintendo’s legacy of innovation, combined with its commitment to quality and unique gaming experiences, ensures that it will continue to be a major player in the video game industry. Its ability to adapt to new technologies and trends while maintaining its core values positions Nintendo for continued success in the future.
