Recipe App Statistics By Market, Regions, Revenue (2025)

Introduction

Recipe App Statistics: An article about recipe app statistics reveals the popularity and usefulness of these apps. Many people use them to explore new recipes, plan their meals, and follow cooking instructions easily. These apps help users track their eating habits, discover unique dishes, and create personalized grocery lists. They also include features such as ratings, reviews, and social sharing, allowing users to interact with one another.

As more people focus on healthy eating, there has been an increase in apps designed for specific diets, like keto, vegan, and gluten-free diets. Statistics reveal that recipe apps are being used more frequently, with millions of downloads, highlighting their role in daily meal preparation and the growing trend of cooking at home.

Editor’s Choice

• Recipe App Statistics show that the global market for recipe apps has grown from USD 724.4 million in 2024 and is estimated to reach around USD 2,268 million by 2033.
• This growth represents an annual increase of 13.5% between 2024 and 2033.
• In 2023, 53% of adults in the U.S. used a recipe app or website at least once a month.
• During the same year, free recipe apps remained the most popular, holding more than 73.6% of the market share.
• North America is the leading region, making up over 35.7% of the market.
• The Android operating system remains the dominant platform, with a market share of over 71.4%.
• According to Recipe App Statistics, over 70% of adults turn to social media platforms, such as Facebook, Instagram, TikTok, YouTube, and Twitter, for cooking inspiration.
• Additionally, 59% of adults use smartphones or tablets while cooking, especially younger adults.
• On average, users spend around 25 minutes a day using recipe apps.
• In 2025, popular apps include Tasty, Paprika, SideChef, Oh She Glows, and Yummly, offering personalised cooking experiences.

Recipe App Market Size Statistics

(Source: shortpixel.ai)

• In 2023, the global Recipe App market generated approximately USD 667.3 million in revenue, and by the end of 2024, it had reached around USD 724.4 million.
• The upward trend is expected to continue, with an estimated annual earnings of USD 791.7 million by 2025.
• Recipe App Statistics estimate that in the coming years, the market size will grow to USD 871.4 million (2026), followed by 2027 (USD 966.5 million), 2028 (USD 1,081.1 million), 2029 (USD 1,221.3 million), 2030 (USD 1,395.2 million), 2031 (USD 1,614.3 million), and 2032 (USD 2,268 million).

By Type

Recipe App Statistics By Regional Analyses

• In 2023, North America led the Recipe App Market, holding over 35.7% of the share, with revenues reaching USD 238.2 million.
• Europe was the second-largest market, with a 31.2% share.
• The Asia-Pacific region followed with 26.3%, driven by rapid digital growth and the increasing use of smartphones in countries such as China and India.
• Latin America and the Middle East & Africa had smaller shares, at 4.1% and 2.8%, respectively.

By Revenue Model

• According to Recipe App Statistics, in 2024, the subscription-based revenue model accounted for 45% of the total market earnings.
• Additionally, In-App Purchases will account for around 30% of the revenue, as users purchase extra features or content within the app.
• Advertising is expected to contribute 25% of the total revenue.

By Type and Platforms

• As of 2024, the statistics on recipe app usage indicate that free recipe apps dominate the market, accounting for approximately 69.5% of the market share.
• Meanwhile, paid recipe apps held a smaller share, with paid downloads accounting for around 30.5% of the market.
• In 2024, Android was the leading platform, holding 62.3% of the market share, and iOS followed behind with a 37.7% share.

By Country

• Recipe App Statistics in 2024 show that the United States holds the largest market share at 35.7%.
• Meanwhile, China follows with 15.2%, and India is third with 12.8%.
• The United Kingdom and Japan have shares of 8.4% and 7.1%, respectively.
• Furthermore, other countries account for smaller portions of the market, including Germany (6.3%), Canada (5.2%), Australia (4.3%), South Korea (3%), and Brazil (2.5%).

Recipe App Statistics by User Shares, 2024

Age Groups

• Around 40% of users are between 18 and 34 years old.
• Approximately 35% of the population falls within the 35- to 54-year-old age range.
• The remaining 25% are 55 years old or older.

Gender Distribution

• Roughly 70% of the users are women.
• Men make up about 30% of the users.

Device Usage

• Most users (80%) access recipe apps through their smartphones.
• Approximately 15% of users utilise tablets to access recipe apps.
• Only about 5% of users access these apps on Smart TVS or wearables.

User Behavior

• Approximately 60% of people use recipe apps every week.
• About half of the users (50%) use the app for meal planning.
• Around 40% of users prefer vegetarian or vegan recipes.

Top Recipe App Statistics By Key Players

• As of 2024, Tasty (BuzzFeed) holds approximately 20% of the market share.
• On the other hand, Yummly captures around 15% of the market share, followed by SideChef at 10%.
• BigOven comes in with nearly 8%, while Cookpad has around 7%.
• Other apps, including Mealime, Kitchen Stories, and Whisk, share the remaining 29% of the market.

Personalized Recipe App Development Statistics

• Recipe App Statistics show that owners of personalized recipe apps usually make between USD 50,000 and USD 150,000 annually, depending on the size and activity of their user base.
• Development costs can range from USD 10,000 to USD 100,000, while marketing costs typically range from USD 1 to USD 3 per new installation.
• Profit margins are typically between 20% and 40%.
• Apps with over 100,000 users tend to be more profitable.
• Approximately 15-30% of their revenue comes from platforms such as Apple and Google.
• Adding customised notifications can increase user engagement by 20-30%.
• Creating strong loyalty programs for premium users can improve retention by 15-20%.

Top 5 Shopify Recipe Apps in 2024

(Source: webcreta.com)

Top Use Cases for Recipe Apps

• Recipe apps help people plan meals for the week or month, making shopping and cooking easier.
• Step-by-step guides and video tutorials help users improve their cooking skills.
• Health and diet apps often integrate with recipe apps, enabling users to track their nutrition and achieve their diet goals.
• Users can enter the ingredients they have on hand and find recipes, which helps reduce food waste.
• Many apps allow users to share recipes and cooking tips, building a supportive community.

Conclusion

In conclusion, a recipe app is a valuable tool for anyone who loves cooking or wants to enhance their culinary skills. These apps offer a range of recipes, meal plans, and shopping lists, making it easier to plan and prepare meals. Users can save their favorite recipes, get useful cooking tips, and share their dishes with family and friends.

Whether you’re just starting or are already experienced, a recipe app can make cooking more enjoyable and organized. It’s a great choice for those who want to eat healthy, save time, and try new recipes.