Roku vs. Amazon Fire Stick Statistics – Which is Better? (2025)

Introduction

Roku vs. Amazon Fire Stick Statistics: In the rapidly evolving world of home entertainment, streaming devices have become essential tools for accessing a vast array of digital content. Among the leading contenders in this space are Roku and Amazon Fire TV Stick, both offering unique features and extensive content libraries.

Roku is an American technology company focused on streaming media, offering products such as streaming players, Roku TVs, Roku OS, The Roku Channel, and the Roku Channel Store. In 2002, Roku, Inc. was founded by Anthony Wood. In the United States, Roku is considered the market leader in streaming video distribution. In contrast, the Amazon Fire TV Stick is a line of digital media players and micro consoles developed by Amazon in 2014. They include several models such as the entry-level Fire TV Stick HD, the Fire TV Stick Lite, the standard Fire TV Stick, and the high-end Fire TV Stick 4K and Fire TV Stick 4K Max.

This article presents several statistical analyses and comparisons of both streaming devices, encompassing overall performance, user interface, availability, smart home integration, and other key aspects.  All the information detailed below will remain beneficial for understanding which platform is better.

Editor’s Choice

• According to Pixalates’ reports, in the first quarter of 2025, Roku led the market for Connected TV Devices in the United States, holding a 38% share.
• Meanwhile, the Amazon Fire TV market accounted for an 18% share, with a year-over-year growth rate of 65%.
• As of March 2025, the 100 most popular bundle IDs map to 80 distinct CTV apps on Roku, while 91 distinct CTV apps are available on Amazon Fire TV Stick.
• In the third quarter of 2024, Roku captured the largest market share in the North American region, with a 37% share, followed by Amazon Fire TV Stick at 15%.
• According to the reports of Zdnet, in 2024, the Roku streaming stick price dropped to USD 29, while the Amazon Fire TV Stick 4K dropped to USD 28.
• Wikipedia reported that Roku secured more than 90 million streaming households.
• AFTVnews reports that, as of November 2024, more than 250 million Fire TV devices have been sold.
• According to Security Affairs, Roku has announced that approximately 576,000 accounts were compromised in a new wave of credential stuffing attacks. In contrast, no major breaches have been reported to date on the Amazon Fire TV Stick.
• According to image.roku.com, in 2024, Roku’s. Additionally,. In 2023, Inuser engagement accounted for 127 billion streaming hours.
• In 2024, the “Stream It Forward” campaign led to nearly 70,000 hours of content being streamed on Amazon Fire TV sticks.

Comparison between Roku vs. Amazon Fire Stick

• The Roku TV features a user-friendly interface that enables easy navigation, making it an excellent choice for all age groups.
• The Amazon Fire TV Stick features Alexa voice control integration, allowing users to control their TV using voice commands and search for content.
• Roku TV offers a vast channel selection, including popular streaming services like Netflix, Hulu, and Disney+. Meanwhile, Amazon Fire TV Stick provides access to Amazon Prime Video, along with a wide range of apps through the Amazon Appstore.
• The streaming quality of both Roku TV and Amazon Fire TV Stick supports resolutions up to 4K Ultra HD, along with an extensive selection of 4K compatible channels and applications.
• The Roku TV remote features user-friendly and straightforward buttons, along with a built-in microphone for voice search. In contrast, the Amazon Fire TV Stick includes hands-free navigation with Alexa voice control.
• In the case of smart home integration, the Roku TV lacks the more advanced connectivity, while the Amazon Fire TV Stick is primarily used for controlling smart home devices, such as lights and thermostats.

Features of  Roku Streaming Stick 4K and Fire TV Stick 4K

Roku vs. Amazon Fire Stick Statistics by Country

• According to Pixalates’ reports, in the first quarter of 2025, Roku led the market for Connected TV Devices in the United States, holding a 38% share, followed by Amazon Fire TV at 18%.
• Meanwhile, in Canada, Roku held a 25% market share, while Amazon Fire TV had a 20% share.
• During the same period, Roku secured the highest CTV market share of 25%, while Amazon Fire TV held a share of 23%.
• Lastly, in Mexico, Roku and Amazon Fire Stick captured a market share of 73% and 16%, respectively.

By Region

• In the third quarter of 2024, Roku captured the highest market share in the North American region, at 37%, followed by Amazon Fire TV Stick at 15%, according to Pixalate’s reports.

Furthermore, other regions’ market shares in the same duration are stated in the table below:

Roku vs.Amazon Fire Stick Pricing Statistics

Roku vs. Amazon Fire Stick Statistics by Video and Audio Quality

Roku vs. Amazon Fire Stick User Statistics

• Wikipedia reported that in January 2025, Roku secured more than 90 million streaming households, mostly in the U.S., Canada, and Mexico, which translates to approximately 145 million individuals.
• AFTVnews reports that, as of November 2024, more than 250 million Fire TV devices have been sold, representing a 50 million increase over the same period last year.

 Roku Streaming Hours Statistics

• According to image.roku.com, in 2024, Roku’s user engagement accounted for 127 billion streaming hours.
• In Q1 2024, Roku secures 30.8 billion streaming hours, while in Q3, the platform’s streaming hours increase by 20% year-over-year (YoY) to 32 billion hours.
• Moreover, the average daily streaming per household was 4.1 hours.
• A report published by MedisIndoline in India approximately 4 hours per day was spent on the contents of Amazon Fire Stick.
• Meanwhile, in Delhi, the highest usage of Amazon Fire Stick was recorded at 5.4 hours per day.
• According to Amazon Ads, in 2024, during a month-long “Stream It Forward” campaign, around 70,000 hours of selected content were streamed on Amazon Fire TV Stick.

Top 10 Bundle IDs Based on Global Open Programmatic Ad Spend by Roku Platform

By Amazon Fire TV Stick

Application Availability of Roku vs. Amazon Fire Stick Statistics

• According to Wikipedia reports, in 2023, Roku Channel Stores had more than 26,000 applications, including both free and subscription-based channels.
• According to the 42 Matters survey reports, as of May 24, 2025, approximately 22,497 apps are available on Fire TV.
• Out of which 76.95% (17,312) are free and 23.05% (5,185) are paid subscriptions.

Contents are Available on Roku and Amazon

Pros and Cons of Roku vs. Amazon Fire Stick

Roku vs. Amazon Fire Stick Statistics by Security Statistics

• According to reports by Security Affairs, initially, 15,000 accounts experienced data breaches, but in 2024, Roku announced that approximately 576,000 accounts were compromised in a new wave of credential stuffing attacks.
• Meanwhile, in the Amazon Fire Stick, no such major breaches have been reported to date.
• For software updates, Roku observes regular OS updates, while the Amazon Fire TV Stick provides regular security updates.
• The risks from unauthorized Apps are lower on Roku due to its controlled app ecosystem, whereas on Amazon Fire TV Stick, they are higher, especially with sideloaded apps.

Conclusion

After completing the article on Roku vs. Amazon Fire Stick Statistics – Which is Better? It can be concluded that both Roku and Amazon Fire TV Stick are powerful and popular streaming devices of recent years. Both include several features, advantages, disadvantages, usage transparency, and many other criteria, as elaborated on above. If you value a simpler interface, a wider app ecosystem, and consistent performance, then Roku is a better option to choose.

However, if a user wants to invest deeply in Amazon services and needs powerful voice control features, then the Amazon Fire TV Stick is the right choice. Ultimately, the choice is yours, depending on your preferences, affordability, and content priority.