Samsung’s XR Headset Finally Gets Launch Date After Year-Long Wait

TLDR

• Samsung’s XR headset will launch on September 29, 2025 in South Korea with retail availability starting October 13
• The device will expand to global markets after the Korean launch, likely including the USA
• Samsung will preview the headset at July 2025 Galaxy Unpacked event before the full September launch
• The headset runs Android XR and features Qualcomm Snapdragon XR2+ Gen 2 processor with 16GB RAM
• Google and Samsung developed Android XR together, integrating Gemini AI assistant throughout the interface

Samsung has set a September 29, 2025 launch date for its first XR headset in South Korea. The device will become available for purchase on October 13, 2025 in the Korean market first.

The company plans to expand availability to global markets after the domestic launch. This will likely include the United States and other major markets.

Samsung will showcase the headset prototype at its July 2025 Galaxy Unpacked event. The company will use this event to release teaser videos and gauge market reaction before the full launch.

The headset is currently known by its codename Project Moohan. Internally, Samsung refers to the project as Project Infinite and is in final preparation stages.

The device will be the first to use Android XR, a version of Android designed specifically for extended reality headsets. Google and Samsung developed Android XR together, building on their successful collaboration with Wear OS.

Hardware Specifications and Features

The Samsung XR headset features Qualcomm’s Snapdragon XR2+ Gen 2 processor. The chipset is manufactured by Samsung using a 4nm process and includes 16GB of RAM.

The headset includes two Micro OLED screens with high refresh rates. These displays are designed to provide clear visuals for extended reality experiences.

Google’s Gemini AI assistant is integrated throughout the Android XR interface. The AI can see what users are viewing and help complete tasks on the device.

All Android smartphone and tablet apps will work on the headset. Some first-party apps from Google and Samsung will feature immersive user interface designs.

Market Competition and Positioning

Samsung enters a market currently dominated by Meta, which held 77% market share last year. Meta’s market share reached 84% in the fourth quarter following the launch of the lower-priced Quest 3S model.

Apple’s Vision Pro faced challenges due to its $3,500 price point and limited tailored content. The device did not meet Apple’s performance expectations in the market.

The pricing and available content for Samsung’s headset will determine its market success. Samsung has not yet announced the device’s retail price.

Samsung is positioning the headset to compete directly with Apple and Meta in spatial computing. The company aims to differentiate through smartphone app compatibility and AI integration.

Google and Samsung integrated AI features, content, hardware, and platform elements at the operating system level. This integration represents a key differentiator from competing products.

The headset will first launch in South Korea on October 13, 2025 before expanding to international markets.