Semrush Statistics And Facts (2025)

Introduction

Semrush Statistics: Semrush is a well-known tool that helps people and businesses grow online. It gives helpful data about websites, such as how many people visit, what keywords they rank for, and where the traffic comes from. Many business owners, SEO professionals, and marketers use Semrush to create smart plans and stay ahead of their competition.

The newest Semrush stats show how powerful and popular this tool is. These numbers also show how digital marketing is growing and changing. This article will examine the top Semrush statistics to understand how it helps users get better online results and connect with more customers.

Editor’s Choice

(Source: backlinko.com)

• Semrush Statistics show that Semrush currently has 1,166,000 active users.
• In 2024, around 1,049,000 Semrush users, or 89.97%, used the free version instead of paying.
• By December 2024, almost 117,000 people were paying for Semrush, 9,000 more than last year and an 8.33% rise.
• As of 2024, Semrush generated USD 376.82 million in revenue, marking a 22.47% increase from the previous year.
• By December 2024, Semrush’s Annual Recurring Revenue (ARR) reached USD 411.6 million, a 22.1% increase from December 2023.
• In 2024, United States-based clients accounted for USD 170.73 million of the annual revenue, representing 45.31%
• Semrush Statistics further states that Semrush gives people access to nearly 50 helpful tools covering many aspects of online marketing.
• Its system holds over 25 billion keywords, which helps users plan strong SEO and marketing strategies.
• The platform also has data on over 43 trillion backlinks, making building and studying links easier for users.
• As of September 2024, Semrush had 4,426 customers contributing more than USD 10,000 each in annual recurring revenue.

General Semrush Statistics

• Semrush’s main office is in Boston, USA, with 13 other offices in cities such as Austin, Berlin, Amsterdam, and more.

(Reference: blogginglift.com)

• More than 10 million people have used SEMrush since it started in 2008.
• In the third quarter of 2024, Semrush made USD 97.4 million in revenue.
• Around 1,744 people work at SEMrush as employees.

(Reference: medium.com)

• Semrush offers about 55 helpful tools for digital marketing tasks in 2024.
• Its database holds more than 25 billion keywords and 43 trillion backlinks.
• In the U.S. alone, the Keyword Magic Tool has 3.3 billion keywords.
• There are about 808 million domain profiles stored in the Semrush system.
• Semrush Statistics: By September 2024, 4,426 Semrush customers will have spent over USD 10,000 annually.
• Also, 291 customers were paying more than USD 50,000 yearly, a big jump from 183 in 2023.

Semrush Financial Analyses

Semrush Revenue Statistics

• Semrush’s Statistics also show that by the end of 2024, Semrush had earned around USD 376.82 million, 22.47% more than it had earned in 2023.
• In 2024, quarterly revenue analyses are stated as Q1 (USD 85.8 million), Q2 (USD 91 million) and Q3 (USD 97.4 million).

(Reference: searchlogistics.com)

• Semrush’s yearly earnings increased by around USD 63 million in 2024, reaching over USD 400 million that year.

2024 Quarterly analyses are stated below:

• By December 2024, Semrush was earning USD 411.6 million annually from repeat customers, 22.1% more than in December 2023.
• In the last part of 2024, each paying Semrush customer earned an average of USD 3,522 annually.

By Country

• In 2024, Semrush earned USD 170.73 million from U.S. customers, 45.31% of its total income.
• In the last year, money made from U.S. customers using Semrush increased by 16.61%.
• As of 2024, Semrush has captured around USD 34.38 million from customers in the UK, which is 14.45% more than last year.
• By September 2024, UK clients had already spent USD 25.91 million on Semrush services.
• Meanwhile, Semrush earned USD 171.71 million from countries outside the US and UK, which was 45.57% of its total income.

Semrush Customer and Subscription Statistics

• From 2023 to 2024, around 22,000 more people started paying for Semrush.
• About 94.9% of Semrush users are part of businesses with fewer than 500 workers.
• Small and mid-sized companies are the main users of Semrush.
• Semrush Statistics also stated that only 5.1% of Semrush customers come from large enterprises.
• Around 40% of Fortune 500 companies also use Semrush tools.
• About one in three of the biggest 500 U.S. companies uses Semrush.
• If you buy the yearly plan, you can get up to 17% off the total price.
• 78% prefer paying every month instead of once a year.

Semrush Employee Statistics

• By December 2024, Semrush had 1,744 working full-time, including employees and contractors.
• Of them, 489 were part of the product and development team, making up around 36% of the total staff.
• About 540 employees, or nearly 35%, worked in sales and marketing.
• Almost half of all team members (778 people) were based in the United States and Spain, making up around 50% of the workforce.

Full-time employees who have worked within Semrush for the same duration are listed below:

Semrush Statistics by Keyword Database

(Source: backlinko.com)

• According to Semrush Statistics, the Keyword Magic tool in Semrush now holds more than 26.4 billion keywords as of March 2025, which is 3.53% more than in February 2024.
• Semrush has grown its keyword list by over 24 billion words in the past six years.

Furthermore, other quarterly keyword databases of 2024 are stated in the table below:

The Top 10 countries with the most keywords in Semrush:

By Backlinks Database

(Source: blogginglift.com)

• Semrush says it now has the biggest backlink database and the fastest tool to check websites online.
• It maintains a substantial backlink database, which, as of 2025, includes over 43 trillion backlinks and approximately 390 million referring domains.
• To keep this database current, Semrush’s crawler, Semrushbot, scans 10 billion URLs daily.
• Semrush checks over 25 billion web pages every day now.

By Domain Analyses

(Source: demandsage.com)

• Semrush’s database includes 543 million keywords from desktop users and 80.1 million from mobile users.
• Semrush has data on 774 million desktop domains in total.
• 1 million of these desktop domains are from the United States.
• Germany comes next with 17.2 million desktop domains.
• The UK and Canada have 15.7 million, while Spain has 14.4 million desktop domains.
• For mobile domains, Semrush tracks around 32.1 million profiles.
• The U.S. leads again, with 10.7 million mobile domains.
• After the U.S., Germany has 2.5 million, the UK has 2.2 million, and Canada has 2.2 million mobile domains.

Semrush Website Traffic Statistics

• As per Semrush Statistics, Semrush now stores 500TB of website and traffic data.
• This data comes from more than 200 million internet users in over 190 countries.
• Every day, Semrush checks and processes around 1 billion data events.
• They gather information all day, every day, without stopping throughout the whole year.

(Source: similarweb.com)

• By February 2025, semrush.com had received 10.1 million visits, an 11.48% decrease from the previous month.
• The website’s bounce rate accounted for 33.66% in the same duration.
• In the past three months, semrush.com moved from global rank 4,394 to 4,424, showing a slight drop in position.

By Country

(Reference: similarweb.com)

• Semrush Statistics show that in February 2025, people from the United States made up 17.23% of the visits to semrush.com, a drop of 5.76%.
• India’s share was 13.14%, showing a decrease of 11.97%.
• Pakistan visitors made up 5.14%, falling by 8.22%.
• Traffic from the United Kingdom was 4.91%, down by 16.82%.
• France had 3.95% of the visits, down by 11.18%.
• Other countries together brought in about 55.63% of the total website traffic.

By Demographics

(Reference: similarweb.com)

• Semrush Statistics also mentioned that people aged 25 to 34 visit Semrush the most, making up 26.03% of all its traffic.
• The second biggest group is those aged 35 to 44, who comprise 19.61% of visitors.
• On the other hand, only 10.87% of Semrush’s traffic comes from users who are 65 or older.

Semrush’s traffic breakdown by other age groups is detailed below:

By Traffic Source

(Reference: similarweb.com)

• Semrush Statistics also show that 60.89% of visitors to semrush.com came from direct searches,
• About 28.57% of the traffic comes from organic searches, while paid searches contribute around 5.32%.
• The website also gets traffic from other sources: 4.04% from referrals, followed by 0.54% (social), 0.1% (mail), and 0.53% (display).

By Social Media Referral Statistics

(Reference: similarweb.com)

• According to Semrush Statistics, YouTube led in social media referrals, holding a 25.68% share of total traffic.
• Linkedin contributed 23.86%, and Facebook contributed 18.62% of traffic on semrush.com.
• WhatsApp Webapp captured 11.95% of Semrush shares, while Reddit held a smaller share at 6.76%.
• Other social networks used by semrush.com made up about 13.13% of its total share.

Conclusion

Semrush is a powerful online marketing tool that helps businesses grow using data. It gives useful tips to get better results on search engines, create smart content plans, and run ads more effectively. No matter what stage you’re at, Semrush shares clear insights to help you improve and stay ahead of your competition.

With step-by-step instant updates and user-friendly tools, Semrush remains a top choice for marketers aiming to refine their strategies and achieve measurable results. As the digital landscape evolves, leveraging platforms like Semrush is beneficial and essential for staying ahead in a competitive online marketplace.