Short-Form Video Marketing Statistics and Facts (2025)

Introduction

Short-Form Video Marketing Statistics: Short-form videos have become a significant part of digital marketing. They are short (under 60 seconds), simple to watch, and easy to share. People remember them quickly. Apps like TikTok, Instagram Reels, and YouTube Shorts enable brands to reach millions by creating fun and creative videos. Marketers love short videos because they generate more engagement, are less expensive to produce, and often go viral.

This article shares the latest statistics that demonstrate the growing popularity and effectiveness of short-form video content. Whether you’re a business owner, social media manager, or just curious, these numbers will help you understand why short videos are shaping the future of online marketing.

Editor’s Choice

• According to Yaguara.Co states that as of 2025, 73% of consumers prefer short videos to learn about products or services.
• Meanwhile, videos under 90 seconds keep 50% of viewers watching until the end.
• Short-form video marketing statistics also indicate that revenue from short-form video ads is expected to surpass USD 10 billion.
• In recent years, over 50% of marketers have used short-form videos in their marketing efforts.
• ​Short-form videos get 2.5 times more engagement than long videos.
• Vidico report analysis also indicates that nearly 81% of consumers desire to see more videos from brands.
• Over 70% of Gen Z spend more than three hours daily watching online videos.
• Videos under 90 seconds have a 50% viewer retention rate.
• ​Short-form video ad spending is projected to reach around USD 100 billion by 2025.
• Over the same period, video content is expected to account for 82% of global internet traffic.

General Short-Form Video Marketing Statistics

• In 2025, nearly 60% of short-form videos are watched from about 40% to 80% of their full length.
• More than half (57%) of Gen Z prefers learning about products through short videos.
• As 70% of U.S. shoppers now follow influencers, short-form video is becoming a key tool in influencer campaigns.
• By 2025, short-form videos are expected to account for 90% of all internet traffic.
• Ad revenue from short-form videos is expected to surpass USD 10 billion.
• Over half of all brand videos today are under two minutes long to drive more engagement.

(Source: vidico.com)

• Using video can increase sales and customer conversions by up to 80%.
• Videos shorter than 90 seconds can keep half of the viewers watching until the end.
• Short-Form Video Marketing Statistics further states that approximately 90% of people watch videos in their free time, with mobile YouTube leading other platforms.
• On average, people spend around 1 hour and 16 minutes daily watching short-form videos.
• Before making a purchase, 55% of people check out video content first.
• Meta launched Facebook Reels as a direct rival to TikTok and YouTube Shorts.
• Around 60% of viewers now prefer online video ads over traditional TV ads.
• Videos help boost product sales more than any other type of content.
• Half of the viewers finish watching videos that are less than 90 seconds long.
• Over 50% of marketing teams report that their companies now use short-form videos in online promotions.
• YouTube’s mobile version reaches more young adults (ages 18–19) than any TV network.
• By 2025, 80% of marketers are expected to make Instagram their top platform for influencer video campaigns.
• People remember 95% of a message when they watch it in a video.
• Videos that are up to two minutes long receive the most likes, shares, and comments.

Short-Form Video Marketing Statistics By Video Length

• About 59% of short videos are watched between 41% and 80% of their full length.
• Also, around 30% of these videos are watched for more than 81% of their time.
• On OnlyFans, people watch videos for an average of 4 minutes and 21 seconds, indicating that even brief videos can hold viewers’ interest for a considerable amount of time.

  (Reference: yaguara.com)

• In 2025, up to 33% of marketers believe the optimal short video length is between 31 and 60 seconds.
• Another 31% believe it should be shorter, 21 to 30 seconds long.
• Furthermore, other marketers share that the length of video in the same period is stated as follows: 18% (11 to 20 seconds), 13% (1 to 2 minutes), 3% (2 to 3 minutes), and 1% (under 10 seconds).

By Ad Spending

• Short-Form Video Marketing Statistics in 2025, companies are expected to spend around USD 111.01 billion on short-form video ads.
• This spending is expected to grow at a compound annual growth rate (CAGR) of 8.79% from 2025 to 2030, reaching nearly USD 169.17 billion by 2030.

The table below shows the short-form video ad spending:

By Key Adoption

• By 2024, short videos are expected to account for almost 90% of all internet content viewed.
• In 2025, videos are expected to account for 82% of internet usage, with most of these videos being short in length.
• According to a report published by Firework, about 72% of people say they’d rather watch a video than read when learning about a product.
• 93% of marketers say that short videos help them acquire new customers, whether it’s showcasing a product, sharing a customer success story, or promoting a deal.
• Short-form video marketing statistics also indicate that people prefer short videos, with 54% of those surveyed wanting the brands they follow to post even more of them.
• Companies that use video grow their income 49% faster than those that don’t.

By Usage and Performance

• In 2024, a report by Passivesecrets stated that short videos will account for 90% of all internet traffic.
• Around 72% of people prefer watching videos to reading when learning about a new product.
• If your video is up to five minutes long, most viewers will watch at least half of it.
• Additionally, approximately 85% of internet users in the U.S. reported watching online videos on some type of device.

(Reference: passivesecrets.com)

• Approximately 87% of marketers report that using videos has helped increase website traffic.
• 95% believe videos made it easier for customers to understand their products.
• Additionally, 81% of them also report that videos have directly helped boost their sales.
• People now spend approximately 16 hours a week watching videos online, which is 52% more than they did just two years ago.
• On Instagram, users typically watch short videos for approximately 53 minutes per session.
• TikTok users spend close to 45 minutes per session watching short-form content.
• More than 75% of adults in the U.S. watch short digital videos every day, often for up to two hours.

Short-Form Video Advertising Statistics

(Reference: digitalagencynetwork.com)

• Around 44% of marketers now use short-form videos to promote their brand’s products or services.
• The other share of people prefer learning about products by reading a manual (16%), viewing infographics (15%), reading an article (13%), attending a sales call (6%), and watching a webinar (5%).

(Source: amazonaws.com)

• 26% of them are planning to spend more money on short videos soon.
• Among those already using this format, 57% want to increase their budget for it.
• Additionally, 30% of marketers who have not yet used short-form videos plan to incorporate them into their future marketing strategies.

(Source: yaguara.co)

• Approximately 31% of marketers claim that short videos yield the best return on their investment.
• Next on the list are images, which bring a 22% return.
• Blog posts and case studies both give around 15%, while podcasts and other audio content bring in about 14%.

Top Influencer Marketing Platforms Statistics

• By 2025, approximately 80.8% of marketers will choose Instagram as their top platform for influencer marketing.

The table below displays the other top influencer marketing platforms:

Most Invested Formats by Marketers

(Reference: hubspot.com)

• According to HubSpot’s August 2024 report, short videos are the most liked and effective content on social media, and 26% of marketers plan to spend more on making them.
• Almost 9% of marketers separately invest in podcasts, other audio content, and images.
• Meanwhile, the other formats, following the marketers’ investment shares, are case studies (8%), long-form video (8%), and blog posts (7%).

Effectiveness Of Short-Form Videos

• 66% of marketers believe that short-form videos are the most engaging type of content today.
• 47% believe short-form content has a better chance of going viral than other formats.
• According to Social Sprout reports, approximately 85% of marketers believe that short videos are most effective on social media.
• People interact with short videos 2.5 times more than long ones.
• Nearly all marketers (93%) agree that video is a crucial component of any effective social media strategy.
• Short videos get up to 250% more likes, shares, and comments than longer videos.

AI in Short-Form Video Marketing Statistics

• ​Seventy-five per cent of video marketers have utilised AI tools to assist in creating or editing marketing videos.
• In 2025, ​41% of professionals now use AI for video creation, up from 18% the previous year.
• ​AI-powered tools have led to a 40% increase in conversion rates within six months for businesses using short-form videos.
• ​AI-driven video ads have achieved a 40% boost in ROI, reaching 3.3 billion impressions in the first half of 2024.
• ​AI-generated metadata, such as titles, increased video viewership by up to 7.1% and watch duration by 4.1%.
• ​AI algorithms have improved engagement rates by 35% and completion rates by 25% on platforms like TikTok and Instagram.
• ​AI tools are widely used for pre-production planning, such as scripting and brainstorming, as well as post-production editing, including voice dubbing and visual generation.
• ​Over 60% of professionals have used or plan to use AI to generate captions, and more than 30% have used or plan to use it to translate dialogue into multiple languages.
• ​AI-powered video editing tools, such as OpusClip, have enabled creators to generate over 172 million clips, which have accumulated more than 57 billion views.

Conclusion

Short-form video marketing is growing rapidly and has become a key component of many brands’ online strategies. These short videos are easy to watch, fun to share, and great for catching people’s attention. Platforms like TikTok, Instagram Reels, and YouTube Shorts demonstrate the immense popularity of quick, engaging content. Businesses are utilising these videos to connect with their audiences, boost brand awareness, and drive more sales.

As trends shift and attention spans become shorter, short-form video will continue to play a significant role in digital marketing. Brands that utilise it wisely can stay ahead and grow more quickly online.