Social Commerce Statistics By Platforms and Facts (2025)

Introduction

Social Commerce Statistics: Social commerce is transforming the online shopping experience by integrating social media with e-commerce. It enables people to purchase products directly from Instagram, Facebook, and TikTok. This trend is growing rapidly, with millions of users worldwide discovering and buying products through their favourite social media apps. Recently, social commerce has enabled businesses to reach a wider audience by making shopping more convenient and enjoyable.

Many companies now focus on creating interesting content to encourage purchases through social media. The data suggest that this trend is becoming an increasingly significant aspect of online shopping, particularly as younger generations prefer shopping on their phones and social media platforms.

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• According to Oberlo’s reports, social commerce is projected to grow by 17.4% in 2025, reaching approximately USD 821 billion worldwide.
• In the United States, social commerce sales are expected to reach nearly USD 80 billion in 2025.
• ​Approximately 82% of consumers use social media platforms to discover and research products before making a purchase.
• YouTube is the top platform for product discovery among Gen Z, with 70% of users utilising it for this purpose.
• Only 30% of digital consumers have made a purchase based on a recommendation from an influencer or content creator.
• Credit and debit cards remain the preferred payment methods for 62% of consumers shopping via social commerce.
• Social Commerce Statistics also states that Facebook is the most widely used platform for social commerce among Millennials, with 53% making purchases through it.
• The global social commerce market is projected to grow at a compound annual growth rate (CAGR) of 10.5% from 2025 to 2030, illustrating its rapid expansion.
• Around 86% of people made an online purchase in the last month, which shows that e-commerce platforms are highly engaging for shoppers.
• Social commerce revenue is expected to reach USD 6.2 trillion by 2030, underscoring the significant growth opportunities in this sector.

General Social Commerce Statistics

• The global social commerce market increased by 22.6% in 2024, reaching USD 699.4 billion.
• Social Commerce Statistics: By 2028, people are likely to spend over USD 1 trillion on shopping through social media.
• Approximately 19.4% of all online shopping worldwide is expected to originate from social media platforms, and this number is predicted to rise to 21.7% by 2028.
• In the U.S., Facebook and Instagram are the top social shopping platforms.
• Around 67.8 million people are expected to shop on Facebook, while 45.3 million will do the same on Instagram.
• Social commerce in the U.S. is projected to generate nearly USD 80 billion in sales by 2025.
• With 5.24 billion people using social media today, it’s a smart and effective way for businesses to reach a wider audience and expand their brand.
• According to Shopify reports, it is expected that more than 17% of all online shopping in 2025 will occur through social media platforms.
• Social Commerce Statistics states that on average, people now spend around 2 hours and 30 minutes daily on social media.
• In the U.S., the number of people shopping through social platforms increased from about 96 million in 2023 to nearly 104 million in 2025.
• By 2025, Millennials are expected to make up 33% of global social commerce spending.
• Gen Z shoppers will follow closely behind, with a projected share of 29%.

(Source: keywordseverywhere.com)

• Social commerce in the United States is projected to reach USD 79.64 billion by 2025, an 18.3% growth rate from last year.
• Approximately 58% of shoppers in the United States reported purchasing a product after seeing it on social media.
• Similarly, 44% of people in the United Kingdom and 40% in Germany reported purchasing a product after discovering it on social media.

Social Commerce Market Revenue

(Reference: cdn.shopify.com)

• Recent studies indicate that social commerce is expected to generate up to USD 699.4 billion in sales by the end of 2024.
• In 2025, this number is expected to grow by 17.4% and reach USD 821 billion.
• Then, in 2026, it is estimated to increase by another 10.7%, bringing the total to USD 908.5 billion.
• Sales are expected to rise further to USD 997.3 billion in 2027 and could exceed USD 1,085 billion by 2028.

Social Commerce Platform Statistics

(Reference: cdn.shopify.com)

• Social Commerce Statistics show that Facebook leads social commerce in the U.S. with nearly 68 million shoppers.
• Instagram follows with over 45 million users shopping through the app.
• TikTok is gaining momentum, with an estimated 36 million shoppers expected in 2025, followed by Pinterest, with 17.5 million.
• Facebook is the most popular platform for shopping, with 46% of people saying they use it to make purchases.
• TikTok comes next with 26%, followed by Instagram at 21%, Pinterest at 16%, Snapchat at 6%, WhatsApp at 5%, and other platforms at 29%.

Social Commerce Platforms Generating Revenue

• Douyin, China’s short-form video platform, is expected to generate nearly USD 200 billion in revenue from social commerce in 2024.
• In contrast, TikTok, the international version of Douyin, is still far behind, with projected revenues of over USD 20 billion.
• WeChat, another Chinese app, takes second place worldwide, with revenues of nearly USD 152 billion.
• Meanwhile, Meta is focusing on social commerce through Facebook and Instagram, and is expected to earn around USD 94 billion combined in 2024.

Social Commerce Influencer Statistics By Demographics

(Reference: imagedelivery.net)

• In recent years, 72% of social media users aged 18 to 29 have followed influencers or content creators.
• In comparison, only 44% of people aged 30 to 49 do the same.
• The share drops even further for older age groups, with just 26% of 50 to 64-year-olds and 12% of those 65 and older following influencers.
• Social Commerce Statistics also show that women under 50 are more likely than men in the same age group to follow influencers or content creators on social media, with 60% of women doing so compared to 47% of men.
• About 59% of Hispanic social media users follow influencers or content creators on these platforms.
• This is higher than the 44% of Black users and 33% of White users who do the same.

Social Commerce Spending Statistics By Generation

(Source: tidio.com)

• According to Accenture’s predictions, Millennials will remain the most active social commerce customers, accounting for 33% of all purchases by 2025.
• Gen Z comes next with 29%, followed by Gen X at 28%.
• Baby Boomers are expected to be the least active social commerce users, with only about 10% participating.

Successful Strategies In Social Commerce Statistics

• Almost 57% of global internet users discover new brands and products through social media.
• The digital marketing industry is expected to reach a record value of USD 24 billion by 2024.
• The Instagram influencer marketing industry is predicted to be worth USD 22.2 billion by 2025.
• 39% of shoppers are motivated to buy through social media because of deals and discounts.
• In 2023, 21% of consumers were most influenced by high-quality reviews to make a purchase, making them the most effective type of user-generated content.
• Only 4% of consumers found shopper videos to be convincing.
• By 2028, social media advertising spending is expected to reach USD 255.77 billion, with mobile ads accounting for USD 212.68 billion of this total.
• As mobile commerce continues to grow, 70% of consumers use their phones to shop online, while only 23% still prefer using computers.

Social Media Platforms Used For Research And Product Discovery

• According to a recent survey, 82% of people use social media to find and learn about products.
• YouTube is the most popular platform for product research, with 52% of respondents reporting its use.
• Facebook comes next, with 45%, while Instagram and TikTok are also widely used, with 38% and 34% of consumers researching products on these platforms.
• Other platforms, such as Pinterest (26%) and X (formerly Twitter) (17%), are also part of the mix, with smaller networks like Reddit, Snapchat, and LinkedIn rounding out the list.

Online Purchase Timing And Last Month’s Spending

(Source: hostinger.com)

• According to the latest report from Hostinger, 85.6% of respondents reported making an online purchase in the past month.
• Most of these shoppers (36.4%) spent less than USD 200 on their last purchase.
• Around 36% spent between USD 200 and USD 400, while 14.4% spent between USD 401 and USD 600.
• A smaller group, 8.4%, spent between USD 601 and USD 800 on their most recent online purchase, and only 4.8% spent over USD 800.

Commonly Used Payment Methods For Online Purchases

• Social Commerce Statistics further report that credit and debit cards account for 62% of consumers who choose to use credit or debit cards when making online purchases.
• PayPal Usage: 24% of people prefer using PayPal for their online payments.
• Other Payment Methods: Approximately 10% of consumers utilise digital payment options, such as Google Pay or Apple Pay, while 4% employ alternative methods.

Social Commerce Purchase Categories By Frequency

• In 2024, 44% of global consumers bought apparel and accessories between three and seven times through social media.
• Additionally, 24% of consumers reported purchasing these items eight or more times.

Social Commerce Buyers Statistics By Country

• A 2024 Statista report analysis revealed that China and Thailand led the world in social commerce, with 95% and 94% of online shoppers, respectively, buying through social media platforms.
• Other countries with high adoption rates include Peru (92%), Colombia (91%), India (91%), and Indonesia (88%).
• For instance, only 56% of consumers in the United States and 53% in the United Kingdom have made purchases via social media.
• Similarly, European nations like Germany and France report lower adoption rates, with figures of 42% and 45%, respectively.​

Most Important Elements In Online Shopping

(Source: hostinger.com)

• Social Commerce Statistics states that when shopping online, 58% of consumers say fast and reliable shipping is the most important factor.
• Secure payment options are also highly valued, with 48% of people considering them a top priority.
• 46.8% of shoppers value competitive prices and discounts, while 36.4% prioritise detailed and accurate product descriptions.
• Other factors that matter to consumers include easy returns and refunds (24.8%), availability of customer reviews (22%), and user-friendly website navigation (20.4%).
• Interestingly, despite the high use of smartphones, factors like mobile experience (14.8%) and personalised recommendations (10.4%) are less important to shoppers.

By Tools Used For Online Shopping

Advantages Of Social Commerce Statistics

• In 2023, Gen Z and Millennials showed the most trust in influencer recommendations, with one-third fully trusting them.
• On the other hand, over 40% of Baby Boomers didn’t trust influencers, while 60% of Gen Z discovered new products on social media.
• More than five billion people use social media worldwide, making up 62.6% of the global population.
• Northern and Western Europe have the highest social network usage rates, at 80.2% and 78.2%, respectively.
• According to 86% of marketers, the biggest benefit of social media marketing is greater visibility.
• Following that, 76% of marketers experience increased website traffic, 64% generate new leads, 56% build loyal followers, and 55% achieve higher sales.
• This is especially true since 72% of consumers trust reviews and testimonials from others.

Future Analyses Of Social Commerce

• By 2024, chatbot-driven purchases are expected to reach up to USD 142 billion.
• The global live-streaming market is predicted to grow from USD 38.87 billion in 2022 to USD 256.56 billion by 2032.
• The global AI market is projected to be valued at USD 305.9 billion by the end of 2024.
• Social Commerce Statistics indicate that in the U.S., AI integration in social commerce is projected to account for 79.6% of all retail e-commerce sales by 2025.
• 82% of consumers are likely to trust and follow a recommendation from a micro-influencer.
• Approximately 53% of users worldwide make direct purchases through social media platforms, including Facebook, Instagram, and TikTok.

Conclusion

Ultimately, social commerce is transforming the way people shop by integrating social media with online shopping. It allows customers to buy products directly through platforms like Instagram and Facebook, making shopping easier and more enjoyable. This trend is growing as people trust recommendations from friends and influencers. Businesses can benefit by reaching more customers and offering personalised experiences.

As social commerce continues to evolve, it will likely become a major part of the shopping experience, offering new opportunities for both consumers and brands.