Streaming Statistics By Video, Music, Video Game Streaming and Facts

Introduction

Streaming Statistics: Streaming services have become an essential part of modern lifestyle, how people watch movies and TV shows and listen to music. In 2025, millions of users around the world use platforms such as Netflix, Spotify, and Amazon Prime Video for entertainment.

Many streaming services offer on-demand content that can be easily accessed via different devices, which makes it more convenient and flexible. Billions of people are now using streaming, and new trends and challenges are affecting the industry. This is changing how companies provide their services and how consumers interact with them.

This article will share important statistics and insights about the global streaming industry of recent years.

Editor’s Choice

• Americans spend about three hours and 9 minutes each day streaming digital media.
• Streaming Statistics also show that almost all United States households, around 99%, pay for at least one streaming service or more.
• Netflix is the top video streaming service with 260.28 million subscribers, a 5.3% increase from last quarter and almost 13% growth compared to last year.
• Meanwhile, on streaming services, Americans spend an average of USD 46 each month.
• In 2023, almost 45% of people canceled streaming subscriptions.
• Besides, 44% of people worldwide said their streaming subscriptions cost more than last year.
• On average, Americans have about 2.9 streaming service subscriptions each month.
• Streaming Statistics further reports that in 2024, almost 50% of all streaming users will pay for a service without ads.
• Almost 44% of people who use streaming services said they would cancel Disney+ first if the price went up.
• Around 36% of streaming users say Netflix is their favorite platform for its interface and user experience.
• The United States has 90 million people who pay for music streaming services in January 2024.

General Streaming Statistics

• The global streaming market may grow to USD 223.98 billion by 2028 due to higher demand for digital content.
• Streaming services like Netflix and Amazon Prime Video now offer content from more than 190 countries to viewers worldwide.
• Platforms such as Disney+ and Netflix provide content in over 20 languages, increasing their popularity worldwide.
• Around 54% of live streams are for breaking news, followed by live music concerts, festivals, and conferences in that order.
• In 2024, brands are expected to spend more on streaming ads (USD 30.10 billion) than traditional TV ads (USD 60.56 billion).
• Video streaming revenue is supposed to reach more than USD 43 billion in 2024.
• Streaming platforms provide diverse genres, from documentaries and dramas to sci-fi, animation, and reality TV, catering to varied tastes.
• Streaming Statistics also state that over 40% of Netflix’s new shows in 2024 feature non-white main characters, showing more diverse ethnic representation.
• In the U.S., users spend around 142 minutes per day on streaming services.
• Globally, people spend about 17 hours weekly streaming on OTT platforms.

Streaming Industry Trends 

• CTV ad spending is set to increase by over 20% in 2024.
• Nearly double the number of people watch CTV compared to traditional TV.
• Programmatic ad buys are growing in streaming, with CTV spending reaching USD 24 billion in 2024, up 23.3%.
• Globally, 44.9% of internet users pay for OTT services, with North America having 73.6% of the subscribers.
• As predicted in Streaming Statistics, in 2024, around 50% of internet users, or 2.44 billion people, will watch YouTube.

(Reference: scoop.market.us)

• By the end of 2023, 60% of people use smartphones to stream content, making mobile phones the most popular choice.
• 45% of streamers use smart TVs, and more people are using them because of better internet and built-in apps.
• Laptops and desktops are used by 30% of streamers, especially for work or multitasking.
• Streaming Statistics also report that around 20% of streaming is done on tablets, mostly by younger people or those who like portable devices.
• Game consoles are used by 10% of streamers, offering a choice for people who also play games.
• 5% of streaming is done on connected devices like set-top boxes and media players.

Video Streaming Statistics

• The global video streaming market will reach around USD 155.5 billion by the end of 2024, with a compound annual growth rate (CAGR) of 18.5%.
• North America holds the largest market share, accounting for 35% of the global video streaming industry.
• By 2030, the industry will grow significantly, reaching USD 1,902 billion.
• The overall industry’s revenue is expected to reach a huge USD 43.97 billion in 2024 and is estimated to reach USD 54.22 billion by 2027, with a growth rate of 7.53% CAGR from 2024 to 2027.
• Subscription Video-on-Demand (SVOD) services like Netflix, Disney+, and Amazon Prime Video make up 70% of total market revenues.
• Streaming Statistics further reports that Netflix remains the top player, with a 22.8% global market share in 2024.
• YouTube continues to dominate free video streaming platforms, with over 2.8 billion active monthly users worldwide.
• Mobile devices are used for 56% of total video streaming hours worldwide in 2024.

Music Streaming Statistics

(Reference: statista.com)

• Revenue from the music streaming market accounted for around USD 19.3 billion in 2023 and will reach USD 29.6 billion by the end of 2024.
• ​The music streaming industry continues to grow rapidly in 2024, with global on-demand audio streaming volumes increasing by 15.1% during the first half of the year.
• By mid-2024, there were a staggering 2.29 trillion global on-demand audio streams, with 665.8 billion streams coming from the U.S. alone.
• Streaming now accounts for over 80% of the music industry’s revenue, reflecting its dominance in music consumption.
• Meanwhile, music streaming will earn around USD 17.5 billion each year, showing significant growth in the industry.
• A report published by Exploding Topics reports that people usually spend around 20 hours and 6 minutes a week listening to music.
• Streaming Statistics in 2024 states that Spotify leads the market, holding a 31% share, with over 180 million subscribers and more than 400 million monthly active users.
• Apple Music follows with a 15% market share, and other key players like Amazon Music and Tencent Music each hold around 13%.

Spotify: Artists With The Most Monthly Listeners Statistics

(Reference: statista.com)

• According to Streaming Statistics, in July 2024, The Weekend had over 105.23 million monthly listeners, making him the top artist on Spotify.
• Taylor Swift ranked second with 97.4 million monthly listeners, just ahead of Billie Eilish in third place, resulting in 97.39 million.
• Furthermore, the artists with the most monthly listeners in the same period are Post Malone (87.03 million), Sabrina Carpenter (86.95 million), Coldplay (84.94 million), Rihanna (84.92 million), Eminem (81.96 million), Ariana Grande (79.17 million) and David Guetta (78.55 million).

Top Music Streaming Statistics by Brand Awareness

• In the United States of America, Spotify’s brand awareness share in 2024 was around 89%.
• The brand awareness shared by the top music-streaming brands is Pandora (86%), YouTube Music (85%), iTunes (84%), Amazon Music (83%), iHeartRadio (81%), Sirius XM (76%), SoundCloud (64%), Napster (49%), Tidal (36%), Deezer (30%), Audiomack (29%), Mixcloud (28%), TuneIn (27%), eMusic (22%), LiveOne (20%) and Qobuz (17%).

Video Game Streaming Statistics 

• In 2024, globally, there will be over 3.26 billion active gamers, with 27% spending between 1 and 5 hours weekly streaming their gameplay.
• The video game streaming market is projected to grow by USD 1.04 billion, or 8.51%, from 2023 to 2028.
• The global live-streaming market, including gaming, is expected to reach USD 184.27 billion by 2027.

The Most Used Streaming Services Statistics by User Experience

(Reference: forbes.com)

• Streaming Statistics show that in 2024, around 36% of streaming users say Netflix is their favourite platform for its interface and user experience.
• Similarly, streaming services also share the best user experiences: Amazon Prime Video (14%), ESPN+ (11%), Disney+ (9%), and HBO Max (7%).

OTT TV and Video Revenue Statistics by Sources

(Reference: statista.com)

• Global SVOD revenue will reach over USD 126 billion by 2029, staying the largest video streaming segment.
• The ad-supported streaming market is expected to grow faster and earn USD 69.3 billion.

Video Streaming Statistics by Most Subscribers

• As of December 31, 2023, Netflix had 260.28 million subscribers worldwide, an increase of almost 13% from last year.
• In 2024, the total number of subscribers on Netflix will be around 247.2 million.

Furthermore, other streaming service platforms with the number of subscribers in 2024 are stated below:

Netflix Streaming Service Statistics

• Streaming Statistics further states that Netflix is the top video streaming service, with 260.28 million subscribers in 2024, a 5.3% increase from last quarter and almost 13% growth compared to last year.
• In the same period, the United States and Canada made up about 31% of all subscribers, with 80.13 million people.

Furthermore, other regional subscribers’ statistics are mentioned in the table below:

The Most Cancelled Streaming Services Statistics If Price Increased

(Reference: forbes.com)

• Based on Streaming Statistics in 2024, almost 44% of people who use streaming services said they would cancel Disney+ first if the price went up.
• Other streaming services that have been cancelled due to increased prices are Hulu (40%), ESPN+ (35%), Netflix (33%), Amazon Prime Video (32%), HBO Max (21%), Apple TV+ (17%), AMC+ (13%), Paramount+ (10%), and Starz (9%).

Video Streaming Statistics by Subscription Costs

• In 2024, Hulu is one of the more expensive options, costing USD 17.99 per month.
• On the other hand, Netflix costs USD 15.49 per month, making it the second most expensive streaming service available for subscribers.
• Furthermore, as of January 2024, other video streaming services will charge monthly subscriptions, resulting in Disney+ (USD 13.99), Paramount+ (USD 11.99), Peacock (USD 11.99), Discovery+ (USD 8.99), Prime Video (USD 8.99), and AppleTV (USD 6.99).

Music Streaming Statistics by Subscription Costs

• As of January 2024, the United States has 90 million people who pay for music streaming services.
• Apple Music, Spotify Premium, Tidal, and YouTube Music all have subscription plans that cost USD 10.99 per month.
• Similarly, Amazon Music Unlimited offers its service at a slightly lower price of USD 9.99 per month.

Movies Available on Streaming Services Statistics by Quality Rating

(Reference: statista.com)

• Based on Streaming Statistics 2024, Amazon Prime Video has more movies than any other platform, with 9,077 movies that are rated below 6.0 on IMBD.
• Moreover, 2,407 movies are rated between 6.0 and 7.5 on IMBD, followed by 439 movies with ratings of 7.5+.

As of January 2024, the table below represents the number of movies on other U.S. video streaming platforms, sorted by content quality:

People Unable to Afford Streaming Platforms Statistics by Country

(Reference: statista.com)

• A Statista report analysis on Streaming Statistics in February 2024 reports that Finland and Sweden each have the most streaming platform users, with 43% of consumers in the country using them regularly.
• Furthermore, other countries with a high share of people unable to afford streaming platforms worldwide were Portugal (41%), Canada (40%), Germany (36%), France (36%), the Netherlands (35%), the United Kingdom (35%), Hungary (35%), Norway (35%), Austria (34%), Australia (34%), Switzerland (33%), the United States (32%), Denmark (31%), South Africa (30%), New Zealand (30%), Ireland (30%), Greece (30%), Belgium (29%), Kenya (28%), Argentina (28%), Czechia (28%), Chile (27%), Singapore (27%), India (27%), Italy (26%), Brazil (26%), South Korea (26%), Poland (25%), Saudi Arabia (24%), Serbia (24%), Dominican Republic (23%), United Arab Emirates (23%), Lithuania (22%), Japan (21%), Hong Kong (21%), Thailand (21%), Philippines (21%), Mexico (20%), Pakistan (18%), Morocco (16%), Vietnam (16%), Indonesia (15%), China (13%), Russia (12%) and Taiwan (11%).

Podcast Listeners Statistics

(Reference: statista.com)

• According to a Statista report from July 2024, there were about 504.9 million podcast listeners worldwide.
• Moreover, the global number of podcast listeners in previous years was 2023 (464.7 million), 2022 (424.2 million), 2021 (383.7 million), 2020 (332.2 million) and 2019 (274.8 million). 

Podcast Publisher’s Statistics by Unique Streams and Downloads

• In June 2024, iHeart Audience Network was the top podcast publisher worldwide, with 646.8 million streams, views, and downloads during that month.

Similarly, other podcast publishers’ global unique streams and downloads are stated in the table below:

Most Popular Songs Statistics by Number of Streams

(Reference: statista.com)

• Streaming Statistics also depict that the most popular song in the United States in 2023 was “Last Night” by Morgan Wallen, with over 1,015 million streams.
• SZA’s “Kill Bill” had 802.60 million streams, and Zach Bryan’s “Something in the Orange” had 656.07 million streams.

Streaming Services Statistics for Live Sports

(Reference: statista.com)

• In August 2024, around 29% of people in the U.S. chose Amazon Prime Video to watch live sports.
• Meanwhile, the most common streaming services for watching live sports simultaneously were ESPN+ (26%), Peacock (20%), Max (14%), Paramount+ (8%), and Apple TV+ (3%).

Streaming Viewers Statistics by Money Saving Habits

(Reference: statista.com)

• Around 38% of Americans said they might cancel or reduce streaming services to save money in May 2023.
• Meanwhile, Streaming viewers’ behavior to save money is to downgrade streaming services to lower-cost versions with ads (31%), download/create accounts for additional free streaming platforms (30%), and share login details with friends and family (29%).

How Technology and AI Are Reshaping the Streaming Industry?

• AI-driven recommendations increase user engagement by up to 75%.
• Streaming platforms use AI to reduce buffering times by 20%.
• Personalized content recommendations have led to a 30% increase in watch time.
• AI helps reduce operational costs for streaming companies by 15%.
• 67% of viewers prefer platforms with better AI-based suggestions. 

Streaming Services Challenges and Opportunities Statistics

Opportunities:

• The global streaming market will grow by 10.5% annually, reaching USD 223.98 billion by 2028.
• 40% of viewers prefer free, ad-supported content, presenting opportunities for streaming platforms.
• Emerging markets in Asia and Africa show 20% annual growth in streaming service subscribers.
• Platforms that invest in exclusive content report a 15% increase in subscriber retention rates.

Challenges:

• Streaming Statistics show that there is increasing competition, with over 200 streaming platforms globally by 2024.
• Streaming platforms spend billions on content, with Netflix allocating USD 17 billion in the same year.
• Almost 30% of users plan to reduce the number of subscriptions due to high costs.
• 25% of consumers report streaming interruptions due to network congestion in rural areas.

Conclusion

Streaming services have changed how people enjoy entertainment by giving them easy access to lots of content on demand. In 2025, platforms like Netflix, Spotify, and Amazon Prime Video will keep growing, bringing in millions of users worldwide. Though the industry has faced many new challenges, such as more competition and changing user preferences, the convenience and variety of content keep streaming services popular.

As technology improves, these platforms will keep adapting, offering more interesting and engaging experiences for users. The future of streaming looks promising, with new ways to enjoy music, movies, and shows becoming even easier.