Threads vs. X (Twitter) Statistics – Which is Better? (2025)

Introduction

Threads vs. X (Twitter) statistics: In today’s fast-changing social media world, knowing where to focus your time and energy can feel like trying to find your way through a huge ocean. New platforms pop up all the time, each with its pros and cons. Twitter has been a major player for many years, and it remains the top choice for sharing short posts and receiving real-time global updates.

But now, a new application called Threads is entering the scene. It is trying to change how people connect and share contact online. Twitter and Thread both have special tools and are built for different types of users. But how do they compare when it comes to performance? Let’s take a close look at the “Threads vs. X (Twitter) Statistics – Which is better?” through this article.

Editor’s Choice

• By 2024, Threads will have 275 million users. It got 2 million users in just 2 hours after it started, breaking ChatGPT’s record.
• Approximately 88.1% of Twitter users are also on Instagram.
• More than 100 million Threads were posted in the first 24 hours.
• The Threads app reached 100 million users in only 5 days.
• The app is available in over 100 countries, including the United States, United Kingdom, and Europe. Signing up for Threads takes less than 10 seconds.
• Most of them (58%) are under the age of 35. The number of men on X is more than twice the number of women.
• On the day it launched, 22% of the downloads were from India.
• Threads is expected to earn USD 8 billion by 2025.
• X has close to 600 million users every month.
• Approximately 20% of X users reside in the United States.
• On average, people spend 34 minutes and 6 seconds on X daily.
• Elon Musk is the top-followed person on X, with nearly 200 million followers.

Quick Comparison: Threads vs Twitter

Threads vs Twitter Engagement Statistics

• Threads posts have a median engagement rate of 6.25%.
• Twitter posts have a lower median engagement rate of 3.36%.
• Buffer stated that Threads delivered about 73.6% more engagement per post as compared to Twitter.

(Reference: buffer.com)

The above chart shows the Median engagement rate of Threads vs Twitter posts based on analyzing 10.2 million.

(Source: buffer.com)

The above chart shows the average engagement rate of Threads vs Twitter posts based on 10.2 million.

#1. Threads

• Threads had 275 million monthly users by late 2024, growing fast from 200 million earlier in the year. (Buffer.com)
• Around 24% of Threads users open the application every day, which is lower than Twitter’s 41% daily usage rate. (Buffer.com)
• People spend about 1 minute and 41 seconds per visit on Threads, while Twitter users stay longer. (Buffer.com)
• In early 2024, Threads users spent an average of 10 minutes a day on the app, down from 30 minutes when it first launched. (Adomconnell.me)
• The average engagement rate(likes, comments, shares) on Threads is 6.25%. (Influencer Marketing Hub.com)
• That is much better than Twitter’s 3.6%, meaning Threads gets around 73% more interactions per post.
• However, more than 60 million people deleted the Threads application in 2024, making it a challenge to retain users in the long term. (Influencer Marketing Hub.com)

#2. Twitter

• X had approximately 650 million monthly active users worldwide as of 2024. (Buffer.com)
• Around 300 million users are active on Twitter daily. (Buffer.com)
• People spend nearly 35 minutes per day on Twitter, representing a 13% increase from the previous year.
• The average tweet has an engagement rate of only 0.03%.(Measure.studio.com)
• Tweets with videos get up to 10 times more engagement than those without. (Zippyera.com)
• X users post about 500 million tweets every day. (Software Cosmos.com)

(Source: buffer.com)

The chart above shows the monthly user data for Threads from 2020 to 2025.

Threads vs Twitter User Statistics

#1. Threads Users

• Threads has almost 100 million signed-up users in less than 5 days after the launch. (Backlinko.com)
• In the United States, Threads has 30 million monthly active users, as per Backlinko.
• Threads has almost 100 million daily active users.
• Threads has almost 320 million monthly active users.
• Baclinko reported, based on “Threads vs X (Twitter) Statistics -Which is Better?” that Threads reached 320 million monthly active users as of Jan 2025. Threads had added 20 million monthly users from December 2024. (Backlinko.com)

(Reference: backlinko.com)

The following is the table that shows the monthly active users growth:

• eMarketer estimates indicate that Threads had 30 million active users in the U.S. each month in 2024, up from 23.7 million in 2023. (Backlinko.com)
• The monthly user count is expected to increase to approximately 33.9 million by 2025. (Backlinko.com)
• When Threads launched, it garnered 100 million signups in under five days. But after that, the rate of new users joining started to slow down. (Backlinko.com)
• The following table shows the Thread’s signups since its launch:

#2. X/Twitter Users

• In April 2024, Threads got almost 500 million visits, with 87% of them coming from smartphones or tablets.
• By February 2025, the total visits rose to 4.83 billion, up slightly from 4.78 billion in January 2025. (Exploring Topics.com)
• Out of 4.83 billion total visits:

1. 1. 67 billion came from mobile devices (55.36%)
   2. 16 billion came from desktop computers (44.64%)

• Content Development Pros highlighted in its report, “Threads vs X (Twitter) Statistics – Which is Better?” that almost 3 out of 4 visits (74%) came from direct traffic, which is approximately 3.57 billion visits, where people either typed in the web address or used a saved link.
• As of early 2025, Twitter had nearly 951 million unique visitors per month, representing a 2.11% decrease compared to January. (Exploring Topics.com)

(Reference: explodingtopics.com)

• The chart above shows Twitter share statistics by device.
• As per Statista, there are almost 586 million active monthly users on Twitter.

(Exploring Topics.com)

X/Twitter vs Threads New Users Signup Rates Statistics

#1. Threads

• Backlinko highlighted in its report using Threads vs X(Twitter) Statistics -Which is Better? that Threads reached 100 million signups in 5 days after launching in July 2023.
• Threads experienced more than 50% growth right after launch. (The Verge.com)
• Threads had added 1 million and more users daily in 2024. (Backlinko.com)

(Reference: searchlogistics.com)

• The chart above shows the rapid increase in signups for Threads.
• In the United States, it is expected that Threads signups will hit 33.9 million monthly by 2026.
• By late 2024, Threads was attracting over 1 million new users per day, demonstrating steady interest from users.
• Monthly Active Users:

1. 1. July 2024: 175 million users
   2. November 2024: 275 million users
   3. December 2024: 300 million users
   4. January 2024: 320 million users

#2. X/Twitter

• In early 2025, Twitter was still adding around 1.5 million users per day, maintaining its consistent pace. (Exploring Topics.com)
• Monthly Active Users:
• May 2025: Around 600 million
• Early 2025: Over 500 million users
• Twitter is thinking about charging new users USD8 to sign up, which would include a 1-month trial of Twitter Premium. (TweetEraser.com)
• The following chart displays the statistics on Twitter users by country. (Backlinko)

(Reference: backlinko.com)

• Buffer reported, based on “Threads vs X(Twitter) Statistics -Which is Better?”, that Twitter still attracts nearly 1.5 million users daily.

Threads vs Twitter: Most Followed Accounts

#1. Threads

• MrBeast became the first user on Threads to get 1 million followers, and he did it quicker than Mark Zuckerberg. This demonstrates how well-known content creators can rapidly grow and attract large audiences to new apps.
• Neymar is the most followed account on Threads. He’s gained more than 20 million followers since signing up.
• Here are the ten most followed accounts on Threads:

(Explodingtopics.com)

#2. X/Twitter

• Elon Musk has the most followers, with over 200 million on Twitter.
• The following are the top ten most followed accounts on Twitter:

(Explodingtopics.com)

Threads vs X(Twitter) Revenue Statistics

#1. Threads

• Threads’ Revenue is predicted to increase between 2023 and 2026. (Demand Sage.com)
• Till the end of 2026, Threads is expected to add USD11.3 billion to Meta’s annual income.

(Reference: demandsage.com)

• Here are details of the estimated Revenue of Threads:

#2. X/(Twitter)

• Twitter generated USD 2.5 billion in Revenue in 2024, a 13.7% decline from 2023. (Business of Apps.com)

(Source: businessofapps.com)

Twitter Revenue by Segment 2015 to 2024 (USD)

Twitter Revenue by Region 2018 to 2024 (USD)

(Business of Apps.com)

Threads vs Twitter Age Demographics Statistics

#1. Threads

• Approximately 11% of men and 5% of women using Threads fall within the 18- to 25-year-old age group. (Skillademia)
• Roughly 59% of Threads users are male, while 41% are female.
• People aged 45 or older make up approximately 25.68% of all Threads users. (Gabon)
• About 59% of Threads downloads came from the Apple App Store, and 41% were from Google Play.
• (Vista Social)

(Reference: grabon.in)

• Taiwan has a high share of Threads users based on Web Traffic, and the USA follows it. (Similarweb)

• The largest group of users on Threads is between 25 and 34 years old, comprising 31% of all users. The next biggest group is those aged 18 to 24.

(Reference: grabon.in)

#2. X/Twitter

• Almost 58% of Twitter users are under the age of 35.

(Reference: explodingtopics.com)

• Around 41% of users between 18 and 34 years old have a positive opinion of Threads. However, only 24% of people aged 65 and older share the same sentiment.
• On the other hand, 26% of 18–34-year-olds have a negative view of X (previously Twitter).
• The most negative feedback about X comes from people aged 45 to 64, with 42% stating that they dislike it. (Exploding Topics)
• Just 2% of adults between 35 and 64 years old say they’ve never heard of X.(Exploding Topics)
• By August 2024, about 68.66% of people using X were men, while 31.34% were women — close to a 2-to-1 ratio.
• Since January 2023, the share of male users on the platform has gone up by nearly 6%.

Conclusion

As of 2025, Threads and X (formerly Twitter) serve different purposes. Threads, linked to Instagram, has about 275 million monthly users and a 6.25% engagement rate, which is much higher than X’s 3.6%. It’s ideal for brands and creators seeking increased engagement. X has a larger audience, with around 586 million users, and is popular for its real-time news and global discussions.

Threads focuses on mobile use and strong engagement, while X is better suited for reaching a large audience and trending topics. Your choice depends on your goals—use Threads for connection or X for wide reach and live updates. We have provided a clear overview of Threads vs. X (Twitter) statistics – Which is Better?