TikTok User Statistics and Facts (2025)

Introduction

TikTok User Statistics: ​TikTok has rapidly ascended to become a dominant force in the social media landscape, boasting a global user base of approximately 2.05 billion individuals as of early 2025. This figure is projected to increase to 2.14 billion by the end of the same year. The platform’s appeal is particularly pronounced among younger demographics; individuals aged 18 to 24 years constitute 36.2% of users, while those between 25 and 34 years account for 33.9%.

Collectively, these age groups represent over 70% of TikTok’s total user base. In the United States, TikTok maintains a substantial presence with 170 million users. These statistics underscore TikTok’s significant role in shaping contemporary digital engagement and its particular resonance with younger audiences.

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• TikTok User Statistics in 2024 show approximately 1.6 billion users worldwide, a 6.1% increase from the previous year.
• Meanwhile, the user base is expected to reach around 2.14 billion by the end of 2025.
• TikTok recorded 1.69 billion monthly active users (MAUs) in 2024.
• By February 2025, nearly 135.79 million people in the U.S. were using TikTok, making it the top country for users.
• Almost 36.1% of TikTok users are between 25 and 34 years old.
• Based on gender, on TikTok, 56.2% of users are men, and 43.8% of users are women.
• TikTok users spent an average of 58 minutes and 24 seconds daily on the app in 2024.
• TikTok User Statistics show that by the end of the year, TikTok was downloaded more than 4.7 billion times.
• Besides, the average total watch time on TikTok increased by 71%.
• In the first half of 2024, TikTok generated USD 9.44 billion in revenue.
• The most-followed TikTok user is Khabane Lame, with 162.4 million followers.

TikTok Active User Statistics

(Source: demandsage.com)

• In 2024, TikTok had around 2.05 billion active users.
• Meanwhile, by 2025, this number may rise to 2.14 billion.
• The user count is likely to keep growing, reaching about 2.19 billion in 2026, 2.24 billion in 2027, 2.29 billion in 2028, and 2.34 billion by 2029.

By Growth Rate

• The number of people using the popular social media network is expected to grow by 6.7% worldwide in 2024.

The estimated growth rate of TikTok users in the coming years is detailed in the table below:

TikTok User Penetration Statistics by Countries and Territories

(Reference: statista.com)

• By February 2025, TikTok was most popular in Saudi Arabia and the UAE, with over 138% and 123% adult users each.
• Other countries’ user penetration shares are Peru (99.3%), Chile (92.2%), Mexico (91.7%), Philippines (80.1%), Colombia (79.5%), Malaysia (72.8%), Singapore (72.4%), and Argentina (71.8%).
• In the U.S., more than 120 million people use TikTok, which is about 49.6% of the country’s online users.
• Meanwhile, worldwide TikTok user penetration captured around 27.5%.

TikTok User Statistics by Country

• By February 2025, the United States had the highest number of TikTok users, with about 135.79 million people.
• Indonesia was second with 107.7 million users, while Brazil ranked third with nearly 91.75 million users active on the platform.
• Furthermore, other countries’ TikTok users are followed by Mexico (44 million), Russia (51.3 million), Pakistan (39.99 million), the Philippines (38.38 million), Vietnam (36.02 million), Turkey (30.83 million), and Thailand (27.54 million).

By Region, 2024

By Demographics

• As of 2024, most TikTok users are aged 25 to 34, making up 36.1%.
• Ages 18 to 24 follow with 33.3%, then 35 to 44 at 15.4%, 45 to 54 at 8%, and users 55 or older at 7.2%.
• TikTok User Statistics also states that men comprise about 56.2% of the users, while women account for the remaining 43.8%.

Furthermore, the TikTok user age demographics by gender share are stated in the table below:

TikTok Consumer Spending Statistics

(Reference: statista.com)

• In 2022, global TikTok users spent around USD 3,320 million.
• By the end of 2023, spending rose to USD 3,840 million, a 15.7% increase from 2022.
• As of 2024, consumer spending reached USD 6.2 billion, growing by 61.5% from the previous year.

TikTok Users’ Time-Spending Statistics

(Reference: shopify.com)

• TikTok User Statistics further stated that in 2024, the average U.S. adult spent 58.4 minutes daily on TikTok, an increase of 2.6 minutes (+4.7%).
• By the end of 2023, the average time spent on TikTok daily was 55.8 minutes: +3.8 minutes (+7.3%).

By Video Length

• ​In 2023, TikTok videos averaged approximately 39 seconds in length, which increased to about 42.7 seconds in 2024.
• Accounts with up to 500 views have an average video length of approximately 35 seconds.
• Meanwhile, accounts with more than 50,001 followers typically produced videos closer to 55 seconds long.

By Age Group, 2024

• In the US, people aged 18 to 24 use TikTok the most, spending around 57 minutes daily, double the average.

The table below shows the average daily time spent on TikTok:

Top 10 Most Followed Users on TikTok, 2024

TikTok downloads Statistics

(Reference: statista.com)

• As mentioned in TikTok User Statistics, in the fourth quarter of 2024, TikTok generated around 186 million downloads from users worldwide.
• Moreover, other quarterly analyses of TikTok downloads follow Q1 (232.94 million), Q2 (249.45 million), and Q3 (207.02 million).

TikTok User Statistics by Most Viewed Hashtags

• In 2024, TikTok’s most viewed hashtag was #FYP, with 55.41 trillion views.
• Other popular ones included #Foryou (31.72T), #Viral (21.68T), #Fypシ (20.56T), #Foryoupage (19.56T), #Parati (8.43T), #TikTok (7.29T), #Capcut (6.11T), #Fy (6.08T), and #Trending (5.39T).

By Most Watched TikTok Video

(Reference: statista.com)

• As of January 2025, the most viewed TikTok short video was “Magic Ride” by illusionist and actor Zach King, with over 2.3 billion views.
• In second place was a Christmas video by makeup artist James Charles, reaching 1.7 billion views.
• Zach King also took third place with his “Unexpected Hiding Spots” video, which got 1.1 billion views.
• Furthermore, other ost watched TikTok videos in the same duration are Leah Halton’s inverted lip sync (988.2 million), Glass and Cake Illusion by Zach King (967.1 million), M to the B” lip-syncing by Bella Porch (847.3 million), Zach King’s Wet Wall Illusion (660.5 million), Naydollie’s beauty tutorial look (514.9 million), Sorrel Horse Dancing to “Say It Right” (456.9 million) and An adorable baby laughing by Daexo (401.8 million).

By Number of Interaction

• In 2024, people left around 19 comments on each TikTok video, up from 15.65 in 2023.
• But the average number of shares went down to 58.5 per video, compared to 69.5 the year before.
• Regarding likes, as of 2025, the average number of likes per TikTok post is about 3,092, representing a 30% year-over-year increase.

TikTok Account Removal Statistics by Reason

(Reference: statista.com)

• TikTok User Statistics: In the last quarter of 2024, TikTok deleted about 20.6 million accounts suspected to belong to kids under 13.
• Around 185 million fake accounts and about 5.6 million other accounts were removed.

Other quarterly analyses of 2024 are stated in the table below:

Conclusion

TikTok has quickly become one of the most popular apps in the world. Its short videos, fun challenges, and creative tools make it easy for anyone to join and enjoy. People of all ages now use TikTok to share ideas, learn new things, or have fun.

As more users join daily, TikTok continues to grow and change how we connect online. It’s not just a trend; it’s a big part of how people express themselves and stay entertained today.