Viber Statistics By Device Traffic, Business, Demographics, Regions, Revenue And Facts

Introduction

Viber Statistics: Viber is a cost-free texting and calling app founded in 2010 in Tel Aviv, Israel. Since then, it has grown into one of the most popular messaging apps worldwide. The app works on almost all major mobile devices and operating systems. Within just one year of launching, Viber had 19 million users. Since then, its user base has continued to increase.

According to recent statistics, social media platforms have gained significant popularity in Southeast Asia, which may explain why Viber has grown rapidly in this region. In this article, we will explore the latest Viber Statistics and market trends to understand how the app has become so successful in just over a decade.

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• About 1.1 billion people around the world use Viber.
• Viber is available in 40 languages, with Kurdish being the newest addition.
• The app sees more than 70 million interactions every hour.
• Viber Statistics stated that almost 40% of Viber’s earnings come from its Business API.
• In 2023, the number of group activities on Viber grew by 170%.
• The pandemic led to a 400% increase in Viber’s users in the Asia-Pacific region.
• Viber has a strong user base, especially in Asia, and is growing in both user engagement and business communication.
• It is known for providing low-cost international calls, messaging, and video calls.
• Viber doubled the number of people allowed in group calls during the COVID-19 pandemic.
• There’s no limit to the number of members in a Viber community group.
• Viber’s Facebook page has more than 9 million likes, and its YouTube channel has 115,000 subscribers.
• The platform’s security features make it a trusted choice for private communication.
• Viber for Business is helping many companies reach their customers, contributing significantly to Viber’s revenue, according to Viber Statistics.
• The platform’s Communities feature supports unlimited membership, which is useful for large groups and is popular for marketing campaigns.

What is Viber?

Rakuten Viber, or just Viber, is a free app that lets you make voice calls and send instant messages. It’s owned by the Japanese company Rakuten and works on many devices like Android, iOS, Microsoft Windows, Apple macOS, and Linux.

To use Viber, you register with your phone number, but you can also access it on a computer without needing a mobile connection. In addition to messaging, Viber lets you share media, such as pictures and videos. It also offers a paid service called Rakuten Viber Out, which allows international calls to landlines and mobile phones.

As of 2018, Viber has over 1 billion registered users worldwide. Viber was created in 2010 by Viber Media, based in Cyprus. Rakuten bought it in 2014, and since 2017, it has been known as “Rakuten Viber”. The company has offices in cities like London, Manila, Moscow, Paris, San Francisco, Singapore, Tokyo, and Beijing.

Most Engaging Messaging Applications in 2023

In 2023, Viber will have a smaller share of the market than other popular messaging apps like Facebook Messenger, WhatsApp, and Snapchat.

General Viber Statistics

• Viber had about 1.3 billion registered users in 2022, an increase from 1.2 billion in the previous year.
• The Viber website received 10.3 million visits in June 2023, as stated in Viber Statistics.
• Around 19% of the website traffic came from Ukraine, while 4.91% came from the United States.
• Viber users spend over 35 minutes on the app each day.
• There are more than 70 million interactions on Viber every hour, and the average user sends around 30 messages per day.

(Reference: umnico.com)

• Viber Business Messages allow users to send longer messages, up to 1,000 characters.
• The largest group of Viber users is between the ages of 25 and 34, making up nearly 36% of all users.
• Viber has a 97% success rate for delivering messages.
• As of 2023, Viber has been downloaded over 1 billion times from Google Play.
• Rakuten paid $900 million to purchase Viber, as stated in Viber Statistics.
• More than 8,500 businesses worldwide now use Viber’s Business Messaging Solutions.
• About 40% of Viber’s revenue comes from its Business API.

Viber Statistics by Device Traffic

• In 2023, the countries with the most Viber traffic are Ukraine, Colombia, and Russia.
• In these top 5 countries, most of the traffic comes from mobile devices.
• According to Viber data, mobile devices make up 79.6% of the total traffic, which is about 15 million visits.
• Desktop traffic accounts for 20.4%, or around 4 million visits, as per Viber Statistics.

Viber Statistics for Business

• Viber does not store users’ payment information; it only helps process the payments.
• Unlike many other apps that rely on ads for revenue, Viber earns 40% of its income from its Business API and another 40% from in-app purchases.
• Businesses need to pay a monthly fee to be verified to communicate with subscribers. Their profiles will display a small green V to show they are official accounts.
• According to data from 2021, 20% of Viber’s total revenue comes from ads placed in the app.

(Source: financesonline.com)

• Since Viber is encrypted, it only shares limited user information such as location (based on IP address), age, and gender.
• Users can choose to exclude age and gender details, which means they will only see non-targeted ads.
• Viber now offers 41 languages, including Kurdish, which was added in early 2021. This new language feature is currently available only on Android devices.
• The addition of Kurdish is significant, as Viber is the first major global company to include this language, which is important for a region with a history of political struggles.
• Reaching people in their language is crucial for businesses and services.
• A new feature on Viber allows users to make purchases directly through chatbots.
• Since November 2020, chatbots in Ukraine have been able to process payments securely, connecting to users’ Google Pay or Apple Pay accounts for easy transactions.

(Reference: enterpriseappstoday.com)

• Viber offers three types of ads for businesses:

#1. Native Ads

#2. Display Ads

#3. Video Ads

• These ads are designed to be non-intrusive, and businesses can choose where to place them to reach their target audience. The aim is to raise brand awareness and drive engagement.
• Viber has an impressive 97% message delivery rate, which is important for businesses that rely on messaging for marketing.
• Brands can also track the number of times their messages are actually seen, with 89% of messages being viewed, according to Viber Statistics.
• Additionally, Viber reports an average 82% click-through rate (CTR) on links, which helps improve conversion rates.
• One of the benefits of Viber is that it can be used on both Android and iOS smartphones.
• To use it on a desktop, you need to install the app on your mobile device first. After setting it up, you can use Viber on Windows, Mac, and Linux computers.

Viber Market Statistics

• Around 90% of Viber messages are opened within 3 minutes after being sent.
• Users interact with the app more than 70 million times every hour.
• On average, users spend 35 minutes on Viber daily.
• Each Viber user sends over 30 messages per day.
• Viber has 260 million active users each month.
• The app records 1.2 million logins per minute.
• In 2014, Viber passed Line in active users, with 209 million compared to 170 million.
• Viber allows unlimited members to access its communities, unlike other apps.

(Source: financesonline.com)

• Group chats can hold up to 250 members, whereas other platforms like Telegram can have up to 1 million members, and WhatsApp only supports 256.
• Viber Communities in the Philippines have 2.2 million members, with a 198% increase in usage.
• The World Health Organization’s community on Viber has 2.3 million subscribers.
• Viber Statistics stated that almost 30% of Viber users send stickers every day.
• Myanmar leads Southeast Asia with 267 million stickers sent per month.
• When they were first released, the Jollibee stickers (a Filipino fast food chain) were downloaded 5 million times.
• In 2014, Rakuten, the Japanese e-commerce company, bought Viber for $900 million.
• 40% of Viber’s earnings come from Viber for Business, while another 40% comes from subscriptions.
• 20% of Viber’s income comes from ads.
• Chatbots cost $4,500 per month to send up to 500,000 messages.
• Viber charges $6,500 per month for sending up to 1 million messages.
• 1 in 4 users click the buy button on ads they see on Vibe.

• Privacy and Security on Viber:

#1. End-to-end Encryption: All messages and calls are protected, meaning only the sender and receiver can read them. Viber itself cannot access the content.

#2. Self-Destructing Messages: Viber lets users set messages to automatically delete after a certain time, keeping sensitive conversations private.

#3. No Sharing of Data: Viber doesn’t sell or share user data with other companies.

#4. Custom Privacy Settings: Users can control who can see their profile and online status.

#5. Regular Security Checks: Viber regularly updates its security systems to keep user data safe.

(Source: enterpriseappstoday.com)

• Viber is available in 193 countries and has over 500 million installs on the Google Play Store.
• It’s especially popular in Eastern Europe, Southeast Asia, and parts of Africa.
• Viber Statistics stated that nearly 50% of Viber users share photos and videos daily, while 95% of messages are text-based.
• During the pandemic, group activities on Viber increased by 170%.
• Viber supports up to 20 people in group video calls, which became very useful during lockdowns.

Viber Audience Demographics

(Reference: enterpriseappstoday.com)

• The majority of Viber users are aged 25 to 34 years, accounting for 31.55% of all users.
• The platform has a 50.49% male user base and 49.51% female users, as per Viber Statistics.
• A survey found that 3% of people in the US and UK use Viber daily.
• Viber receives 24.24% of its total traffic from Ukraine, making it the country with the highest number of Viber users.
• Viber claims to have 90% of the market share in Belarus, Greece, Serbia, Bulgaria,
• Viber reaches 40% to 50% of users in Myanmar and Iraq.
• More than 55 million people in Africa use Viber, according to Viber Statistics.
• Around 4% of people in Canada use Viber every day.
• By the end of 2020, Viber saw a huge 421% growth in the Asia-Pacific area.
• Viber reported a 24% increase in users in the Philippines in 2021.
• One out of every four people in Vietnam uses Viber.

Regional Viber Statistics

(Source: worldpopulationreview.com)

• There are many instant messaging apps available, and Viber is one of the most popular.
• It has grown significantly over the last few years. It now has over 1 billion active users in more than 190 countries.
• Ukraine has the highest number of Viber users, and many people there use the app to stay in touch with family and friends. It’s also becoming a popular tool for business conversations and deals.
• Viber was bought by Rakuten, a major Japanese online retailer, for $900 million. Since the purchase, Rakuten has provided Viber with more resources, helping it expand to new countries, according to Viber Statistics.
• Viber allows users to send text messages and make voice calls for free on mobile devices, which is especially useful for communicating internationally, where regular calls can be very expensive.
• Viber is used by around 30 million people in the United States, but it’s less popular than other apps like iMessage, Facebook Messenger, or WhatsApp.
• However, Viber’s popularity is increasing. It is more widely used in countries like Russia, where around 28 million people use it, and Brazil, with about 18 million users.
• The app is particularly popular in Eastern Europe, but it continues to grow in other parts of the world.
• Although Viber has become more popular, it still has a long way to go to compete with WhatsApp, the world’s most popular messaging app.
• Millions of people use WhatsApp in many countries. Another growing app is Telegram, which is quickly becoming a strong competitor to both WhatsApp and Viber. It will be interesting to see if Viber can catch up to these apps in the future.

Viber App Revenue Statistics

(Reference: statista.com)

• During the period shown, Viber earned over $108,000 in Poland.
• The highest revenue was in December 2023, when it made $7,920.

Viber Fun Facts

• Viber has teamed up with the International Federation of Red Cross (IFRC) on several occasions.
• In December 2020, Viber became an official partner in a campaign with UNICEF in Myanmar. The campaign aims to promote positive social media habits among young people.
• The project called U-Report started in 2016 and focuses on fighting misinformation while providing young people with trustworthy information.
• Viber’s involvement helped grow the U-Report platform, with more than 50,000 users registered on Viber.
• The first partnership encouraged people to donate blood. Viber's group statistics show the IFRC’s community quickly grew to over 160,000 members.
• In September 2020, the Croatian Red Cross partnered with Viber to share reliable information about COVID-19 and spread inspiring humanitarian stories to people worldwide.

  (Source: enterpriseappstoday.com)

• Data from September 2021 shows that Ukraine has the highest number of Android users who have installed Viber, with an impressive 97.9% of Android users in Ukraine using the app.
• According to Viber Statistics, WhatsApp is the most popular messaging app in Russia, with 76.83 million active user
• Telegram ranks second with 37.88 million users. Viber comes in third with 34.84 million monthly active users.
• Viber experienced an incredible growth of 421% in the Asia-Pacific region in 2020, mainly due to the pandemic. The number of messages sent also surged by 509% in the same region during that year.
• Viber uses end-to-end encryption, meaning that no one, including Viber itself, can access your private messages. Once a message is delivered to the recipient, it is immediately deleted from Viber's servers.

(Source: x.com)

• Unlike Viber Groups, which can only have 250 members, Viber Communities can have an unlimited number of members.
• Groups are invite-only and not end-to-end encrypted, but anyone who is a Viber user can join a community.
• Viber allows users to export their data to their email address. This is helpful in case you lose or damage your device and need to back up your information.
• Despite ending its advertising relationship with Facebook in 2020, Viber still has a large following on the platform.
• Viber has run a YouTube channel since 2010. By May 2022, the channel had more than 115,000 subscribers. It shares tutorials, product updates, and news with users, and its videos have reached over 211 million views.

Conclusion

These Viber statistics show that the app has realistic goals for its growth. Viber is very popular in countries like Ukraine, Russia, and Hungary, and the company is planning to expand its services, like cross-border payments, to other countries. Many experts believe Viber is more secure than its competitors, such as WhatsApp, Telegram, and Signal. It also offers most of the same features as other messaging and calling apps. Although Viber has yet to enter some of the largest markets fully, it has shown strong growth over the years and looks like it will continue to grow.