Vitamins And Supplements Statistics By Consumption Rate, Gender, Age Groups And Market Overview

Introduction

Vitamins And Supplements Statistics: The global vitamins and supplements industry is seeing a significant surge in 2025, with a projected market increase of over 25 billion US dollars. This explosive growth is due to several factors: an increasing focus on preventative health, a holistic approach to wellness, and the growing field of personalized nutrition.

According to Vitamins and Supplements Statistics, the industry is experiencing constant changes with new trends constantly emerging, and consumers are demanding more innovative and effective products. The industry is well-positioned for continued growth in the coming years.

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• 25% of American adults take dietary supplements with their prescription medications.
• 77% of Americans take at least one supplement.
• 72% of consumers trust herbal supplements.
• 74% of Americans don’t believe that supplements are backed by reliable research.
• The most popular vitamins and minerals among American adults are Vitamin D, magnesium, and fish oil.
• The global vitamins and supplements market is expected to make USD 31.93 billion in 2024.
• China is expected to generate the highest revenue in the vitamins and supplements market, making USD 5.33 billion this year.
• The European vitamins and minerals market is expected to generate USD 5.12 billion in revenue.
• 40% of people who don’t take supplements believe they help boost the immune system, but they find it hard to trust their effectiveness.
• The average revenue per person in the global vitamins and minerals market is expected to be USD 4.12.

General Vitamins And Supplements Statistics

• 77% of Americans take at least one supplement.
• The average American spends $96.50 on vitamins and supplements.
• 72% of consumers trust herbal supplements.
• 74% of Americans doubt that supplements are backed by trusted research.
• 40% believe supplements help boost the immune system, but many still doubt their effectiveness.
• The American dietary supplement market is projected to reach $56.7 billion by 2024.
• The global beauty supplement market is expected to grow at a rate of 9.5% and reach $9.3 billion by 2026.
• Women are 112.5% more likely to take iron-based supplements than men.
• 25% of American adults take dietary supplements along with prescription medications.
• By 2031, the US dietary supplement market is expected to surpass $70 billion.
• 68% of consumers feel their supplements have no noticeable effect on their health.
• 68% are skeptical that supplements might negatively impact their health.
• 75% of consumers are likely to take vitamins and supplements without researching brands.

Leading Supplements In The USA

According to a report by Zippia, the following chart shows the top 15 supplements in the USA. The top three mineral supplements provide the highest health benefits to the body, such as Vitamin D, strengthening bones, and improving the immune system.

Magnesium helps enhance nerve and muscle function, improve energy, and reduce fatigue. Fish oil is popular as it supports heart health, provides omega-3 fatty acids, and reduces inflammation.

(Source: zippia.com)

Vitamins And Supplements Statistics By Consumption Rate By Gender

(Reference: zippia.com)

Compared to male baby boomers, women are more likely to take supplements. Surprisingly, in every age group, the consumption rate is more in terms of women than men. Furthermore, the least consumers belong to the 20 to 39 age group in both gender-wise groups.

Vitamins And Minerals Market By Region

Worldwide

• According to Vitamins and Supplements Statistics estimates, the global market is expected to generate US$31.93 billion in revenue in 2024.
• In addition, it is expected to grow at a CAGR of 6.71% between 2024 and 2029.
• Compared to other regions worldwide, China is projected to generate the highest revenue, contributing US$5,328.00 million in the current year.
• The per-person revenue in the global vitamins and minerals market is expected to amount to $4.12.

Americas

• Vitamins and Supplements Statistics estimate that, in the American market, the projected revenue generation will be $8.20 billion in 2024.
• In relation to the American population, the projected per-person revenue is $8.06 in the current year.
• The revenue growth in the market in 2024 is expected to be at a CAGR of 5.23%.

Africa

• The revenue in the African Vitamins and minerals market is expected to amount to $2.33 billion in 2024.
• Furthermore, the per capita revenue is estimated at $1.79 in 2024.
• It is estimated that revenue will grow at a CAGR of 7.34% between 2024 and 2029.

Asia

• As of 2024, the Asian vitamins and minerals market is valued at US$14.72 billion.
• In addition, the projected annual growth rate for the same between 2024 and 2029 is 7.73%.
• The per-person revenue is estimated at 3.24 US dollars.

Australia And Oceania

• In the current year, the revenue in the market is estimated to reach $1.56 billion.
• The per-person revenue is projected to amount to 36.02 US dollars in 2024, based on the Australian and Oceania populations.
• Furthermore, the expected CAGR between 2024 and 2029 is 6.43%.

Europe

• Currently, the European vitamins and minerals market is estimated to generate a revenue of US$5.12 billion.
• In addition, it is predicted to grow at an annual growth rate of 5.81% between 2024 and 2029.
• Compared to the entire European population, the per-person revenue is estimated to amount to $6.07 in 2024.

Revenue Of Leading Global Market For Vitamins And Minerals In 2023 By Country

(Source: statista.com)

Share Of People With Online Health Supplement Subscriptions By Country

Vitamins and Supplements Statistics by online subscription report the global average of the same at 34% in 2023. India, South Africa, and the United Arab Emirates top the list for similar segments.

(Source: statista.com)

In addition, the following residents in the selected countries purchased health supplements cross–border in 2023. The global average of the same reported by Vitamins and Supplements Statistics is a mere 14%.

(Source: statista.com)

Export Volume Of Vitamins Worldwide By Country

(Reference: statista.com)

China was the leading exporter of Vitamins in 2023, with an export volume of 2,749 US dollars. The United States and the Netherlands almost equally exported vitamins and vitamin preparations around the world.

Import Value Of Vitamins Worldwide By Country

(Reference: statista.com)

In 2023, the United States imported supplements valued at 1,238 million US dollars and became the largest country in the same segment. Following this, the Netherlands and Germany collectively contributed less than 1,500 million USD of imports.

Total Number Of Supplements Consumed By Age Groups

(Source: greatgreenwall.org)

Vitamins and Supplements Statistics By Country

France

(Reference: statista.com)

45% of French adults say strengthening the immune system is the top reason for consuming food supplements. Furthermore, the Statista survey shows that improving energy/ vitality, sleeping better/relaxing, moods and stress, digestion, and enhancing the health of nails, hair, skin, etc., are other leading reasons.

Germany

Leading food supplements:

(Reference: statista.com)

Vitamins were the most popular supplement among Germans in 2023, as around 60% of the people reported consuming them. Minerals, proteins, herbs, and related products follow respectively.

Italy

Reasons to consume food supplements in 2023:

Among Italians, the top reason for consuming food supplements is to support the immune system, contributing 30.1%. Additionally, Statista provides other reasons, which are below in the chart.

(Source: statista.com)

Vitamins And Supplements Market Overview

The global vitamins and supplements market is projected to grow significantly, reaching $154.98 billion in 2024 and potentially $250.81 billion by 2032. This growth is driven by a compound annual growth rate (CAGR) of 6.20%.

Key Trends Influencing The Market

Health and Wellness Focus:

• Growing use of preventive healthcare products like multivitamins and vitamin D to avoid illnesses and stay healthy.
• More demand for supplements that help overall health and brain function due to an aging population. Nootropics and brain health supplements are popular with both young and old people.

Personalized Nutrition:

• Personalized nutrition is a big trend, with supplements made to fit individual health needs and lifestyles. This trend is popular among Gen X and older Millennials who want specific benefits from their supplements.

Product Innovations:

• New product formulations and delivery methods are boosting market growth. Companies are offering new forms like gummies, liquid capsules, and plant-based ingredients to meet the need for convenience and sustainability.
• Major companies like Bayer AG and Natrol are expanding their products with new options like vitamin sprays and organic gummies.

Sustainability and Natural Ingredients:

• Increasing focus on sustainability and natural ingredients in supplement production.
• Advances in precision fermentation and plant-based ingredients are leading to more sustainable products.

Market Segments And Growth Areas

• Multivitamins: This segment is expected to grow at a CAGR of 7.5%, driven by increased consumer awareness about the benefits of a balanced diet and overall health maintenance.
• Probiotics: The probiotics market is rapidly growing, valued at over $2 billion, with a CAGR of 7%. This growth is fueled by rising awareness of gut health and its impact on overall wellness.
• Collagen Supplements: Collagen supplements, particularly popular in North America and Asia Pacific, are expected to grow at over 8% annually.

Regional Insights

• North America holds the largest market share, driven by the prevalence of lifestyle-related diseases and a strong focus on functional foods and supplements.
• Asia Pacific: This region is expected to experience the fastest growth, with a CAGR of 11.1%. High consumption levels in countries like China, India, and Japan are key drivers.

Key Players And Strategies

Major companies in the market include Bayer AG, BASF SE, Glanbia, and Herbalife Nutrition. To expand their market presence, these companies are focusing on new product launches, mergers, acquisitions, and partnerships. Vitamins and Supplements Statistics conclude that the market is set to experience robust growth driven by trends in health and wellness, personalized nutrition, product innovations, and a focus on sustainability.

With significant contributions from key regions and market segments, the industry is poised for substantial expansion in the coming years.