Xiaomi Smartphone Statistics By Revenue, Brands, Asian Market and Users

Introduction

Xiaomi Smartphone Statistics: Xiaomi (pronounced “zee-ahou-mee”) is a Chinese tech giant that has become a major force in the smartphone world. They are known for offering high-quality phones at competitive prices, making them a popular choice for budget-conscious users.

This article will provide statistical analyses and current trends of Xiaomi’s smartphones from various insights, giving you a comprehensive understanding of the brand’s impact in the smartphone market. Let’s explore some interesting statistics about Xiaomi smartphones.

Editor’s Choice

• In March 2024, Xiaomi smartphone sales increased enormously, and thus, the brand announced an 11% revenue rise.
• In the last quarter of 2023, Xiaomi smartphones’ revenue was $10.17 billion (73.24 billion yuan).
• During the same period, the global shipment of Xiaomi smartphones increased by 23% to approximately 40.7 million handsets.
• China accounted for the largest share of shipments, increased by 12%, resulting in 9.5 million Xiaomi smartphones.
• In the first quarter of 2024, the total number of Xiaomi smartphones shipped was 40.8 million units, and the shipment market share was 14.1%.
• In January 2024, Xiaomi made a market share of 11.90% globally across all other smartphone brands.
• By the end of 2023, Xiaomi Statistics revealed that around 145.6 million units of smartphones were shipped globally.
• In 2023, the average selling price of Xiaomi smartphones in mainland China increased by over 19% from last year.
• Xiaomi Smartphone Statistics further states that the total revenue of Xiaomi’s smartphones in Q1 of 2024 was $6.42 billion (RMB 46.5 billion), which increased by 32.9% from Q1 of 2023.
• Moreover, over 600 million people used Xiaomi’s MIUI-based smartphones in 2023.

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Xiaomi Revenue Statistics

• According to Xiaomi Smartphone Statistics, the total revenue of Xiaomi’s smartphones in Q1 of 2024 was $6.42 billion (RMB 46.5 billion), which has increased by 32.9% from Q1 of 2023.
• By the end of 2023, annual smartphone revenue amounted to around $21.73 billion, or RMB 157.5 billion.
• The gross margin of Xiaomi smartphones in 2023 was 14.6%.
• As of 2023, the market share of smartphone sales in China reached 16.9%, and the price segment remained between $552 and $828.01.
• The market share of the Xiaomi smartphone segment has grown by 10.1%, with prices ranging between $552 to $828.01 in China.

Xiaomi Shipment Statistics

• Xiaomi Smartphone Statistics also show that in March 2024, global Xiaomi smartphone shipments ranked among the top three and made up 658.1 million units.
• In the fourth quarter of 2023, Xiaomi’s global smartphone shipments amounted to 40.5 million units, an increase of 23.9% Year over Year.
• Similarly, in Q1 of 2024, the total smartphone shipment was 40.6 million units, an increase of 33.7% from the previous year.
• As of December 2023, global Xiaomi’s smartphone and tablet shipments reached 641.2 million.
• By the end of 2023, Xiaomi Statistics revealed that around 145.6 million units of smartphones were shipped globally.

Smartphone Market Statistics by Brands

(Reference: oberlo.com)

• In a report published by Oberlo in January 2024, Xiaomi secured third place among other smartphone brands, with a market share of 11.90% globally.
• Apple captured the top position with 29.27% market share, followed by Samsung with 23.69% share.
• In addition, Oppo, Vivo, and Realme’s smartphone brand share as of January 2024 is 5.64%, 5.02%, and 3.65%, respectively.

U.S. Smartphone Manufacturer Statistics

(Source: bankmycell.com)

• Based on Xiaomi Smartphone Statistics 2024, in the United States, Xiaomi covered 1.14% of the market share in smartphone manufacturing and secured 5th place among other brands.
• Meanwhile, the market share of the top two smartphone OEMs in America in 2024 is Apple (61.26%) and Samsung (22.63%).
• Conversely, Motorola’s and Google’s smartphone market shares are 3.5% and 2.4%, respectively.
• Whereas, all other smartphone brands together made up a share of 9.07%.

United States Market Share

• In Q1 of 2023, Xiaomi’s market share in the U.S. was 0.73%.
• The other quarterly market shares of Xiaomi smartphones in 2023 were Q2 (0.72%), Q3 (0.91%), and Q4 (1.07%).
• In the 1st quarter of 2024, Xiaomi’s smartphone market share resulted in 1.14%.

Xiaomi Smartphone Statistics by Asian Market

(Reference: statista.com)

• By the end of 2024, Xiaomi’s Asian market share is estimated at 14.33%, slightly reduced from last year’s 2023 level of 14.93%.
• To date, Xiaomi’s highest market share of smartphones was 17.48% in 2022.

Monthly Market Share of Xiaomi Smartphones in Hong Kong

(Reference: statista.com)

• As per Xiaomi Smartphone Statistics, Xiaomi is the fourth most popular smartphone brand in Hong Kong.
• In January 2024, Xiaomi smartphones’ market share in the country was 7.58%, followed by February (7.79%) and March (8.24%).
• In the year 2023, the monthly market share of the smartphone brand was January (8.13%), February (8.12%), March (8.11%), April (7.45%), May (7.1%), June (7.61%), July (8.07%), August (8.44%), September (8.17%), October (8.53%), November (8.57%), and December (8.34%).

Xiaomi Smartphone Statistics by Users

• In recent years, globally, 33.6% of people aged 22 or below have been using Xiaomi smartphones.
• Additionally, 28% of Xiaomi mobile users are 22 years to 34 years old.
• Furthermore, 25.9% and 25.6% of Xiaomi smartphone users are 35 to 44 years old and above 45 years old, respectively.

Global Smartphone Market Statistics

(Source: counterpointresearch.com)

• According to a report by Counterpoint search, Xiaomi’s revenue share of the smartphone market was 5% in the first quarter of 2023, and by the end of the first quarter of 2024, it had increased to 6%.
• In Q1 of 2024, Apple smartphones had the highest revenue share, 41%, followed by Samsung smartphones (18%), Oppo (6%), and Vivo (4%).
• The average selling price (ASP) of Xiaomi smartphones in Q1 of 2024 was $159, down from $167 in Q1 of 2023.
• In the first quarter of 2024, Apple smartphones secured the highest ASP at $336, followed by Samsung ($257), Oppo ($257), and Vivo ($211).
• Xiaomi Smartphone Statistics also mentioned that in the first quarter of 2023, Xiaomi smartphones’ shipment share was 11%, but in Q1 of 2024, Xiaomi smartphones captured the third position in shipment share with 14%.
• Meanwhile, in Q1 of 2024, Samsung captured the highest smartphone shipment share at 20%; other smartphone brand shipment shares are Apple (17%), Oppo (8%), and Vivo (7%).

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Xiaomi’s Smartphone Market Share by Country

(Source: electronicshub.org)

• Xiaomi Smartphone Statistics also show that the top countries with the largest smartphone market share in 2023 included Kyrgyzstan (44.3%), Greece (36.9%), Palestine (35.6%), Myanmar (35.3%), Uzbekistan (33%), Azerbaijan (30.6%), Venezuela (30.2%), Ukraine (29.5%), Spain (28.3%), Tajikistan (27.6%), Belarus (26.8%), Moldova (26.7%), Nepal (26.6%), Iran (25.7%), India (24.2%), Uruguay (23%), Ecuador (22.8%), Montenegro (22.5%), Bolivia (22.3%), Bangladesh (20.5%), Turkey (20.4%), etc.
• Furthermore, the smallest Xiaomi smartphone market share was in the Bahamas (0.6%), South Korea (0.6%), the United States of America (0.7%), Sierra Leone (0.7%), Haiti (0.71%), Ethiopia (0.8%), Barbados (1.2%), Canada (1.2%), Guinea (1.2%), Tanzania (1.5%), Rwanda (1.5%), Australia (1.5%), Burundi (1.5%), Fiji (1.7%), Micronesia (1.7%), Jamaica (1.8%), Japan (1.8%), Gabon (2%), Togo (2.1%), Uganda (2.2%), etc.

The Top 10 Best Xiaomi Smartphones in 2024

• Xiaomi 14 (best Xiaomi phone)
• Xiaomi 14 Ultra (quality camera)
• Xiaomi 13 Pro (includes former flagship)
• Xiaomi 13 (the best smaller Xiaomi)
• Xiaomi 13T Pro
• Xiaomi Redmi Note 13 Pro and Xiaomi Redmi Note 13 Pro+(mid-range option smartphone)
• Poco X6 Pro (budget friendly)
• Poco F5 Pro (best upper mid-range budget)
• Xiaomi 13 Lite

Xiaomi Smartphones: Global Domination

• Xiaomi is a major player on the global stage. In 2023, it shipped a whopping 146 million smartphones worldwide, placing it firmly in the number three spot among smartphone vendors.
• That’s a lot of phones in people’s pockets! This translates to a global market share of around 12.5%, which means roughly one out of every eight smartphones sold comes from Xiaomi.

Financial Muscle

• Xiaomi’s smartphone business is profitable. In 2023, its smartphone revenue reached an impressive $22.3 billion (RMB 157.5 billion). This shows that their strategy of offering good value for money is resonating with consumers.
• They’re also achieving healthy profit margins, with their smartphone gross profit margin reaching a record high of 14.6% in 2023. This means they’re making a good profit on each phone they sell.

More Than Just Phones

• Xiaomi isn’t just about smartphones. They’re building a whole ecosystem of connected devices.
• In December 2023, their MIUI (now called HyperOS) operating system had over 641 million monthly active users globally.
• That’s a massive user base for their custom software, which is built into the Android operating system used in most of their phones.
• They’ve also established a leading consumer AIoT (Artificial Intelligence of Things) platform, with a staggering 739.7 million smart devices connected to it by the end of 2023 (excluding smartphones, laptops, and tablets).
• This means they’re connecting everything from smart speakers to fitness trackers, creating a network of devices that work together seamlessly.

Recent Success

• Xiaomi is on a positive trajectory. According to Xiaomi Smartphone Statistics, its global smartphone market share increased to 12.9% in the second quarter of 2023, showing steady growth.
• Its smartphone revenue for that quarter also reached $5.2 billion (RMB36.6 billion), a 4.6% increase compared to the previous quarter.
• Xiaomi is also achieving record highs in its gross profit margin, indicating a healthy and efficient business model.

Looking Ahead

With its strong financial performance, loyal user base, and expanding ecosystem of devices, Xiaomi is well-positioned for continued success. The launch of its upcoming Xiaomi SU7 Series in March 2024 is expected to strengthen its product portfolio further. Xiaomi is a force to be reckoned with in the smartphone market, offering compelling options for those looking for quality and value.

Xiaomi’s Market Strongholds and Challenges

Regional Strength

• Xiaomi’s success is unique worldwide. They hold a dominant position in certain regions, particularly in China, their home turf.
• In 2023, they captured a whopping 14.3% of the Chinese smartphone market, making them the number 2 smartphone vendor in the country.
• They’re also a major player in India, where they held the number one position and accounted for 26.2% of the market share in 2023.
• Other strong regions for Xiaomi include Southeast Asia and Europe, where they’re continuously growing their presence.

The Competition Heats Up

The smartphone market is fiercely competitive. Xiaomi faces stiff competition from established giants like Samsung and Apple, who continue to innovate and release high-end devices. Additionally, local players like Oppo and Vivo in China and Motorola in India are constantly vying for market share. To stay ahead, Xiaomi needs to keep focusing on what makes them successful: offering excellent value for money and continuously improving their products.

Innovation on the Horizon

• Xiaomi is known for pushing boundaries and isn’t afraid to try new things. In December 2023, it had invested heavily in research and development and had over 17,000 employees dedicated to innovation.
• This focus on innovation has led to some groundbreaking technologies, such as their under-display selfie camera and their fast-charging capabilities.
• They’re also making strides in artificial intelligence (AI) and are integrating it into their smartphones in various ways, like improving camera performance and battery life.

Here are some interesting stats on Xiaomi’s R&D spending:

• Invested over $1.5 billion (RMB 10.2 billion) in R&D in Q3 2023 alone.
• R&D expenses reached 7% of their total revenue in 2023, which signifies a strong commitment to innovation.

Looking Beyond Smartphones

While smartphones are a core part of their business, Xiaomi wants to include more than just one category. They’re actively diversifying into other areas like laptops, smart TVs, and home appliances. Their strategy is to create a connected ecosystem of devices that work seamlessly together, similar to what Apple has done. This diversification allows them to tap into new markets and revenue streams, making them a more well-rounded tech company.

Conclusion

After completing this report on Xiaomi Smartphone Statistics, I see that the future looks bright. Xiaomi has a strong brand presence worldwide, a loyal user base, and a commitment to innovation. Their expansion into new markets and product categories shows their ambition to become a major player in the global tech scene. If they can continue to deliver high-quality products at competitive prices, Xiaomi is sure to be a force to be reckoned with for years to come.