Virtual Tour Statistics and Facts (2025)

Introduction

Virtual Tour Statistics: Virtual tour software is widely used for exploring properties, cars, tourist attractions, and more. This software uses images, audio, videos, and 3D maps to create a 360-degree view of a place. It provides panoramic pictures of locations and their features.

The rise in demand for smartphone-based virtual tourism and the growth of virtual tour software in the real estate market has helped increase its global market share.

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• The Virtual Tour Market is expected to reach around USD 414.9 million by 2033, growing at a solid annual rate (CAGR) of 11.8%.
• In 2023, the 360 Virtual Tour segment was the biggest part of the market, making up over 45% of the total share.
• The Travel and Tourism segment also held a strong position in the market in 2023, capturing more than 20% of the share.
• North America was the leading region in the Virtual Tour market in 2023, with more than 37.5% of the market share. The demand for Virtual Tours in North America was valued at US$ 51.0 billion in 2023.
• Virtual Tour Statistics stated that almost 79% of people believe that virtual experiences have created new opportunities, showing how digital engagement is growing and offering more benefits.
• 66% of people have seen a better return on investment (ROI) with virtual experiences compared to traditional, in-person events, highlighting the financial advantage of using virtual platforms.
• Younger customers, especially those between 18 and 34, are 130% more likely to make a booking if there is a virtual tour available, emphasizing how important virtual tours are when making decisions in this age group.
• 50% of adult internet users rely on virtual tours as a key part of their research and decision-making, showing how important online exploration is for today’s shoppers.
• Websites that offer virtual tours see customers spend 5 to 10 times longer on their site, suggesting higher interest and engagement, which could lead to more sales.
• About 67% of people want more businesses to provide virtual tours, showing there’s a clear demand for more virtual options.
• According to the USA Travel Association, 68% of people find activities for their trips online, making it crucial for businesses in the travel industry to have virtual tours and a strong online presence.
• Virtual Tour Statistics stated that Businesses that offer virtual tours report a 16% to 67% increase in bookings and conversions, proving that virtual tours help improve business results.
• Among those surveyed, 67% want more virtual tour options, 26% don’t have a strong opinion, and only 7% think virtual tours aren’t needed, showing general support for virtual tours.

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What is a Virtual Tour?

A virtual tour is a digital version of a real place, usually made up of videos, images, or 360-degree pictures. It can also include extras like sound effects, music, voiceovers, text, and floor plans.

The term “virtual tour” is often used for different types of video and photo-based media. A panorama is a wide, uninterrupted view that can be created from multiple photos or continuous video. While “panoramic tours” and “virtual tours” are commonly linked to still images, these tours are made from several photos taken from the same spot. The camera rotates around a specific point called the “no-parallax point,” where light meets behind the lens.

A video tour is different because it’s a moving video of a place. Unlike a virtual tour, which offers a stationary wrap-around view, a video tour walks you through a location, filmed as if you are moving at a walking pace. 3D virtual tours can also be created using 3D reconstruction technology.

General Virtual Tour Statistics

• Virtual Tour Statistics stated that almost 73% of People Who Attended Virtual Events Were Satisfied.
• Some people think virtual events aren’t as good as in-person ones because they worry about missing out on meeting people, exploring new places, or fully engaging with the content.
• Virtual Tour Statistics stated that virtual college tours have increased by 258%.
• Google reports a 4,106% increase in viewership of online exhibits and tours.

(Source: alliedmarketresearch.com)

• Online exhibits are getting much more attention, with viewership growing by over 4,000%.
• The travel industry is moving online, and you can plan your vacation online as well.
• Virtual Tour Statistics stated that around 48% of Event Organizers Plan More Virtual Events in the Future.
• 84% of People Want a Virtual Option for Events.
• Virtual tours and exhibits are cheaper and easier to attend. With a virtual tour, you don’t have to worry about travel costs or planning.
• Virtual Tour Statistics stated that 93% of People Were Happy With How Hosts Handled Virtual Events.
• Research shows most people are satisfied with virtual tours and events, and Amphy offers welcoming, knowledgeable hosts.
• 75% of people find live, in-person, or online events to be valuable, while 64% prefer pre-recorded events.

(Source: market.us)

• 30% of People Worry About Technical Problems During Events.
• Online Event Industry Expected to Grow by $2.3 Trillion by 2026.
• Online events and virtual tourism are growing fast, and the quality has improved dramatically while still being affordable.
• 72% of People Plan to Attend the Same Number of Virtual Events in the Future or More.
• Virtual Tour Statistics stated that 73% of people who joined virtual events were happy with their experience. This shows that virtual tours and exhibits provide a similar level of engagement and depth as in-person events.
• The use of virtual tours by students looking at colleges has risen by 258%. This shift shows that more students prefer to explore schools online, helping them make better choices.
• More than 30% of Gen Z and millennials have tried virtual Reality (VR). Among these users, 80% describe their experiences as either “very positive” or “somewhat positive,” showing a strong interest in VR technology.
• The number of VR users is expected to reach 52.8% by 2024 and grow to 55.9% by 2028. This growth indicates that VR is becoming more popular and is being used more widely in everyday life and across different industries.
• 80% of People Attend Virtual Events for Learning Purposes.
• Virtual Tour Statistics stated that almost 70% of People Prefer 60-minute or Shorter Events.
• 67% of People Think It’s Important to Have a Passionate Event Host.

Virtual Tour Growth Statistics

• The global virtual tours market is expected to grow from about $1 billion in 2023 to nearly $18 billion by 2035, with an annual growth rate (CAGR) of around 28%.
• This growth is mainly due to the increased demand for virtual experiences after the COVID-19 pandemic and improvements in virtual and augmented Reality (VR/AR) technologies.

(Source: grandviewresearch.com)

Real Estate:

• Virtual tours have had a big impact on the real estate industry.
• About 54% of home buyers won’t even consider a property if it doesn’t have a virtual tour, and the tour influences 75% of their decisions.
• Properties with virtual tours sell 31% faster and for 9% more money than those without.

Tourism:

• Virtual tours are also becoming popular in tourism, allowing people who can’t travel to visit places virtually.
• With VR technology, users can explore tourist attractions from home.
• The virtual tourism market is expected to reach $12.3 billion by 2023.

Education and Healthcare:

• In education, virtual tours give students the chance to explore museums and cultural sites remotely.
• In healthcare, virtual tours of medical facilities help build trust and transparency between patients and providers.

360 Panoramic Photography Statistics

• Virtual Tour Statistics stated that 360 Panoramic Photography cuts down wasted viewings by 40%.
• The Return on Investment (ROI) for 360 Panoramic Photography is typically seen in less than 4 weeks.
• Although only 15% of hotel bookings are made online, 65% of all travel bookings are researched on the internet.
• 360 Virtual Tours can boost online bookings by as much as 85%.

(Reference: scoop.market.us)

• 75% of people surveyed visited 3-4 hotel websites before making a final decision on where to book.
• Virtual Tour Statistics stated that around 2% of travelers use the internet to find information when planning their trips.
• 360 Virtual Tours get over 5 million visits every day.
• Nearly 80% of online shoppers say pictures are essential when deciding to buy or use a company’s product or service.
• A well-made 360 Virtual Tour can keep visitors on your website longer and, more importantly, bring them back.
• 80% of consumers search for information online. This means you should spend at least 60% of your marketing budget focusing on improving your online presence.
• Almost 47% of people say virtual tours are very important when looking at a listing.
• Data from realtor.com shows that listings with virtual tours get 40% more clicks than those without.

Virtual Tour Real Estate Statistics

The digital world has changed many industries, and real estate is no different. Thanks to apps, software, and 360 virtual tours, the real estate process has improved a lot. Buyers can use apps to find the exact locations of properties, and with virtual tours, they can check out homes before seeing them in person.

Virtual tours help reduce the workload because customers can do their virtual viewings and narrow down which properties they want to see in person.

• Virtual Tour Statistics stated that 92% of potential homebuyers do their research online before contacting an agent.
• Most buyers check online first before making a decision, especially when it comes to real estate.
• Real estate companies should offer as much information as possible on their websites, including virtual tours, to give customers a full experience.
• 50% of adult internet users in the US have taken a virtual tour.
• Half of adults in the US find virtual tours helpful when deciding on a real estate listing.
• 54% of buyers won’t even consider a property unless it has virtual images.
• Good-quality pictures are also important, as 89% of people find them helpful, and 85% prefer detailed property info.
• Real estate photography stats show that 80.2% of people think the front photo of a listing is the most important. But more buyers are turning to virtual tours, as they help make better decisions than just photos.

(Source: immersionvr.co.uk)

• Virtual tours help customers make better decisions about real estate, which is clear from the drop in wasted viewings.
• Virtual Tour Statistics stated that around 75% of customer decisions are influenced by virtual tours.
• As Virtual Reality (VR) and Augmented Reality (AR) improve, virtual tours will become more realistic and immersive. This change could make digital tours the preferred way to search for properties, completely changing how people shop for homes.
• Augmented Reality will likely be used more often in real estate. This technology can show customized promotions on actual properties, allowing potential buyers to get a glimpse of the neighborhood or community without being there.
• Virtual tours will offer more personalized experiences based on individual preferences. AI technology will help analyze customer behavior during virtual tours, creating experiences that are more engaging and specific to what each person is looking for.
• Virtual tours will soon work alongside Artificial Intelligence (AI) and big data, changing how the property market works globally. AI will help analyze the information that consumers look for in virtual tours, allowing real estate businesses to improve their marketing strategies.

(Source: onlinemarketplaces.com)

• Virtual tours will allow real estate professionals to reach more people around the world. Buyers and renters from other countries can view properties without traveling, which can lead to more international investment and interest in real estate.
• Virtual tours will help property managers be more efficient. They can do inspections and maintenance checks remotely, address tenant issues faster, and show available properties to potential clients more easily.

(Reference: seekbeak.com)

• More than half of US adults who use the internet have taken a virtual tour.
• Virtual Tour Statistics stated that nearly 54% of buyers won’t consider a property unless it has virtual images.
• 50% of people say virtual tours are very helpful in making their decisions.
• This matches a study by Realtor.com, which found that listings with a virtual tour get 87% more views than those without.
• Property Week discovered that virtual tours cut down wasted viewings by 40%, meaning they increase the chances of visitors making a purchase.
• Planet Home’s ‘Trend Study’ showed that 75% of potential buyers consider virtual tours a key factor in their decision to buy.
• Virtual tours are becoming an important marketing tool for both businesses and homes.

Virtual Tour Market Regional Statistics

• In 2023, North America took the lead in the Virtual Tour Market, holding 37.7% of the market with $336.5 million in revenue.
• This strong position is mainly because of the region’s advanced technology and high digital skills among its people.
• Virtual Tour Statistics stated that North America stays on top because of key companies in virtual tour tech that keep developing new features and improvements.
• The growth is also supported by big investments in virtual and augmented Reality (VR/AR), especially in the US and Canada, where tech companies and startups are using VR and AR for more than just real estate and tourism. These technologies are also being applied in education, retail, and public services.
• With a strong economy and consumers excited about digital, interactive experiences, North America’s virtual tour market is growing fast.
• Plus, the expansion of 5G networks in the region will improve the quality and access to virtual tours, helping the market continue to grow in the years ahead.

(Source: market.us)

• In 2023, Europe accounted for 30.3% of the Virtual Tour Market. This success is mainly because of the strong tourism industry, which uses virtual tours to improve visitor experiences and make historical and cultural sites more accessible.
• Europe also benefits from government support for digital projects and the widespread use of technology in industries like real estate and education.
• With high internet usage, Europe plays an important role in the global virtual tour market.
• In Latin America, the market held 26.8% of the share in 2023.
• This growth is due to increasing digitalization in industries like tourism and real estate, where virtual tours are becoming a key marketing tool.
• Even with some economic challenges, the rise in smartphone use and better internet access are making virtual tours more popular across the region.

(Source: alliedmarketresearch.com)

• The Asia-Pacific region had a smaller 4.9% share in 2023, but it is expected to grow quickly.
• Countries like China, Japan, and South Korea are rapidly adopting technology, and there’s a rising demand for innovative marketing strategies.
• The growing middle class and urbanization in the area are also driving the need for virtual tours, especially in real estate.
• Virtual Tour Statistics stated that in the Middle East and Africa, the market had a 2.3% share but is growing steadily.
• The tourism industry, especially in places like the UAE and South Africa, is helping to boost the use of virtual tours to showcase historic and luxury destinations.
• Despite some challenges with infrastructure, investments in smart city projects and the hospitality industry are encouraging the adoption of virtual tours in the region.

Conclusion

In conclusion, virtual tours are changing the game in many industries, offering benefits like better customer engagement and more sales or bookings. As this technology keeps improving, it will become even more important in fields like real estate, tourism, education, and retail. With more people wanting interactive digital experiences, businesses are starting to see how valuable virtual tours can be for reaching more customers and helping them make decisions.

As different regions continue adopting this technology, virtual tours will play an even bigger role in the Future of online marketing and customer experiences worldwide. We have shed enough light on Virtual Tour Statistics through this article.